• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Memorable promos for forgettable seasons or shows

To me there are few things sadder than looking at the pages of old TV GUIDE fall previews and seeing all those smiling, confident actors in the photo illustrations of series that you now know barely lasted a single season...and some didn't even get that far.
 
NBC had a better marketing dept than programming dept. The slogans from the late 70s-early 80s are more memorable than any shows during that period.
 
"Be there!" NBC's slogan for fall 1983. Nearly every one
(if not every one) of its new shows was canceled. And one
of those flops, "The Rousters," which was scheduled for Saturdays
at 9/8, had a promo where the cast blows up a toy boat; Danny Dark's
voiceover says, "Rousters gonna sink the Loooove Boat!" Never came close.
 
"Our Pride is Showing" was a singularly inapt slogan for most of NBC's 1981-82 season.
 
Those early-1980s NBC promos were the work of Steve Sohmer,
who had created "Still The One" at ABC and "Looking Good Together"
at CBS. By 1983 it looked as if he might get Brandon Tartikoff's job,
but he shot himself in the foot (professionally) at the 1983 Emmy Awards
telecast. Several times he cut away to different affiliates, whose personnel
would brag about the joys of being with the "Be There" network; then, over
the closing credits, Danny Dark went through the entire NBC lineup, then
exclaimed, "Thirty-three Emmies! Wow, I'll be there!" Every time NBC
did one of those cutaways, the audience in the auditorium began booing, and
Tartikoff finally had to find a way to cut the sound on the screens in the building.
All this took place on a Sunday night; Monday morning it was obvious that Tartikoff
had just saved his job.
 
bpatrick said:
Those early-1980s NBC promos were the work of Steve Sohmer,
who had created "Still The One" at ABC and "Looking Good Together"
at CBS. By 1983 it looked as if he might get Brandon Tartikoff's job,
but he shot himself in the foot (professionally) at the 1983 Emmy Awards
telecast. Several times he cut away to different affiliates, whose personnel
would brag about the joys of being with the "Be There" network; then, over
the closing credits, Danny Dark went through the entire NBC lineup, then
exclaimed, "Thirty-three Emmies! Wow, I'll be there!" Every time NBC
did one of those cutaways, the audience in the auditorium began booing, and
Tartikoff finally had to find a way to cut the sound on the screens in the building.
All this took place on a Sunday night; Monday morning it was obvious that Tartikoff
had just saved his job.

This guy?
http://www.youtube.com/watch?v=XUA0k_F28HE
http://www.youtube.com/watch?v=4EmYoKPBQzg
 
bpatrick said:
Those early-1980s NBC promos were the work of Steve Sohmer,
who had created "Still The One" at ABC and "Looking Good Together"
at CBS. By 1983 it looked as if he might get Brandon Tartikoff's job,
but he shot himself in the foot (professionally) at the 1983 Emmy Awards
telecast. Several times he cut away to different affiliates, whose personnel
would brag about the joys of being with the "Be There" network; then, over
the closing credits, Danny Dark went through the entire NBC lineup, then
exclaimed, "Thirty-three Emmies! Wow, I'll be there!" Every time NBC
did one of those cutaways, the audience in the auditorium began booing, and
Tartikoff finally had to find a way to cut the sound on the screens in the building.
All this took place on a Sunday night; Monday morning it was obvious that Tartikoff
had just saved his job.

I remember that. It even got to the point that co-host Eddie Murphy was making fun of the "we're the greatest" cutaways. Speaking of Murphy, he was nominated for a Emmy. As the nominees were being announced each were highlighted in a square on screen including Murphy with a big over produced grin. When the winner was announced Murphy's expression went from happy to an overproduced shock and dismay. When he returned to the podium Murphy proclaimed that the fix was in and he was suppose to receive the award. Good Times.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom