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MEMORABLE SLOGANS

The WMAQ slogan came from a contest where winners would have to answer the phone "WMAQ's gonna make me rich," so you had people using the phrase anytime they answered a call.
 
Radio Indiana..W-I-B-C, Indianapolis....they've used that at least since the early-mid 70's.
 
"The Voice of the Midwest -- K M O X, St. Louis"

"Wonderful -- KGMB, Honolulu"

"Happy Day Radio"

"The Big 8 - C K L W - The Motor City."

"All News - All The Time -- K C B S 74, San Francisco"

The "You Give Us 22 Minutes ... " slogan was also on other Westinghouse news stations -- KYW, Philadelphia & KFWB, Los Angeles.

"Traffic and Weather Together"
 
KeithE4 said:
Lkeller said:
KeithE4 said:
Or, just how they pronounce their call letters: Sixty six, W ENNNNNNNNNNNNNN BC!
Click to expand...

That must have been an NBC fetish. For a couple of years, the DJs on their San Francisco FM station had to ID the station as "99.7, K-Y-YOOOOOOOU-U."
Click to expand...

IIRC, it was to differentiate themselves from WABC.
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That started when Cousin Brucie jumped shipped from WABC to WNBC. Emphasize the N. Like Pig Virus used to say to Howard Stern, WNNNNNBC. WNNNNNNNNNNNBC!!
 
Duh duh duh duh
(Group) ONE-O-ONE
(Bass) cbs-fm
(Group) ONE-O-ONE
(Bass) cbs-fm
(Falsetto) WE PLAY YOUR FAVORITE OLDIES
(Group) CBS-FM!
:D
 
The 50000 voice of the big business of farming, WOWO Ft. Wayne (during the Little Red Barn). WVUD FM Kettering Dayton. The Radio Station
 
Two memorable slogans were used for many years on WMC-FM/Memphis:

"FM 100 Means Music"
"Your radio's pickin' up FM 100" (there was even a custom song-length jingle for that slogan)


Many stations had really good identities in that way. Apart from the all-to-common "The Big ____" or "The Mighty (frequency ending in -90)", a few in this neighborhood are still recalled by many today:

Two of the Brennan-owned stations - WAPE 690/Jacksonville, Fla. (The Big Ape) and WBAM 740/Montgomery, Ala. (Big Bam Radio) - went one further and had audio "positioning": WAPE's "ape call" (still heard today on the unrelated CHR FM in JAX with the same calls), and WBAM's "cannon blast" - 'BAM!' They went beyond catchy, and became each station's ultimate signature.

Another in the same vein was WDAK 540/Columbus, Ga: "Big Johnny Reb" - a Confederate soldier was its logo, and at the top of every hour the Stan Freberg "rebel yell" was played with the ID. Play that Freberg bit today for any baby boomer in west Georgia/east Alabama and the memories will start flowing.

Sister WALG 1590/Albany, Ga. was, simply, "Johnny Reb Radio"

WAAY 1550/Huntsville, Ala. over the years played on its callsign, perhaps the most memorable was "The Great American WAAY."

By far the oddest positioner I've ever heard was used in the early '80s on (then-CHR) KGMO/Cape Girardeau, Mo.: "We've captured the music"

--Russell


Also one of the Brennan/Benns stations, WFLI Chattanooga....Jet Fli with the "jet sweep". they still use that today but doesn't have the same effect with southern gospel music. from the 60's on Jet Fli, "and now, on with the musical show on the down beat, beat, beat, beat.

Didn't radio seem a little more "magical" back then? Not just a jukebox.





[/quote]
 
...in an instance of shameless self-promotion, I'm contributing that of the station I'm on now, KXCI/91.3 Tucson: "REAL Pepole, REAL Radio" ;-) ...
 
gr8oldies said:
WGTZ Eaton Dayton and Springfield alive.
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That could be a whole 'nother thread: Memorable legal IDs from suburban COLs.
In the late '80s, near Kansas City, I remember "KXXR, Liberty for today's rock and roll."
 
formerjock said:
Also one of the Brennan/Benns stations, WFLI Chattanooga....Jet Fli with the "jet sweep". they still use that today but doesn't have the same effect with southern gospel music. from the 60's on Jet Fli, "and now, on with the musical show on the down beat, beat, beat, beat.

Didn't radio seem a little more "magical" back then? Not just a jukebox.
Click to expand...

It did, but it was a different era. The question, was radio really "better" then, or are we just a bunch of middle-aged guys reminiscing about the good old days? Was it "better" because we were in our teens and twenties, just discovering the "big world out there", drinking beer & getting laid and this was the soundtrack of our life? There were plenty of boring stations with time & temp jocks, or jocks who did lame overly long bits that didn't fly as well as lots of gimmicky stuff (like the aforementioned jet sweep). Add in the "progressive" rock stations that were more interested in making political statements and doing cool segues than in actually playing songs people wanted to hear. There are plenty of old airchecks out there to prove it. Music too...it's easy to complain that today's music is crap, etc. etc. etc. but is Petula Clark's music any more timeless than Lady Gaga's? The Backstreet Boys and Herman's Hermits? The difference back then was that the culture was more-or-less universal among a generation. Today not so much.

Of course in the days when AM was king, all you had to do was wait 'til sundown and a whole new world opened up to you. That kind of went away once FM took over. The whole 80-90 drop-ins also diluted the talent pool once even the smallest markets had more stations than the advertising base could support.
These days there are so many choices for entertainment that there's no way any one could possibly be as dominant as radio was in its golden years.

I'll make the analogy to autos...even the most entry-level econobox today runs rings around anything made 30 years ago in ride, handling, reliability, etc. But they're kind of boring...everything looks alike and I can't somehow picture someone's lovingly restored '98 Corrola ever becoming a "classic" like a '65 Mustang, '57 Chevy, etc.
 
Well, some of my favorites.......

"The 50,000 Watt Voice of Virginia"----WRVA, Richmond
"KB Radio 15"-----from WKBW's Top 40 days in Buffalo

and possibly my favorite, from a legendary AOR station in Norfolk/Virginia Beach, VA.......they were actually located in the Great Dismal Swamp area in Suffolk, so they would position themselves like this....

"....from out of the Swamp comes The Legend---K94".

I loved that.
 
Your alternative to ordinary radio, K-99. WVOK/WRKK Birmingham, Al. An album rocker.
 
As long as we're doing top-of-the-hour IDs...anybody who grew up in LA in the 50s and 60s will remember:

"50,000 watt clear channel Kay - Eff - Eyyyyyyeeee, Los Angeles."
 
Some of my favorites, from growing up in Southern California in the late 70's:

KMET 94.7/Los Angeles: "The Mighty Met" (reading it updside-down, of course!)

KWVE 107.9/San Clemente: "Your New Wave at The Beach" from when they played New-Wave on weeknights

KNAC 105.5/Long Beach: "Rock 'N Rhythm 105.5, KNAC"

KIIS 102.7/Los Angeles: "All Disco for Southern California, 102.7 Kiss FM!"

KEZY 1190/Anaheim: "KEZY Kicks Ass!" (from the era when radio didn't have to be politically correct)

KACY 1520/Port Hueneme: "Kacey One Fifty-two!"

and of course....

KRLA 1110/Los Angeles: "Hit Radio 11... K-R-L-AAAAY!"
 
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