F
freekwenzee mawduhlayshun
Guest
According to Arbitron Memphis is no longer a Top 50 Market. #51. How is that going to effect Memphis? Can they move back up?
-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
M
Molly2011
Guest
Next census or if more counties can be counted in the metro. This will hurt national business for radio and Tv as that many National advertisers allocate their budgets to the 50 markets. 51 is close but no cigar. Ouch!!!
Memphis is now between Jacksonville and Hartford/New Britain. The metro Memphis population is not growing very quickly, so I see Memphis continuing to slide down the list of markets.
D
diamondcards
Guest
49, 50, 51...Who cares. It boils down to a company getting results from customers in a particular market wheter they spend money there or not. Memphis actually went up a little from 1,086,800 to 1,093,800. A little growth is better then nothing.
freekwenzee mawduhlayshun said:
One thing comes to mind, but it would take an ASTOUNDING amount of cooperation.
I believe I know what you're saying Rob, but why would county residents want to pay more property tax so city residents could get off the taxed twice treadmill?
We were already #49. Arbitron added a new market for the northern New York suburbs and redefined the New Orleans market by adding 4 parishes and 1 county in Mississippi. This pushed New Orleans up to market 47 and the new New York market came in at 39.
So as diamondcards pointed out, we actually did add people to the market. That being said for a Sunbelt city, Memphis is really starting to lag behind other cities.
Over the last 10 years, Memphis grew by 9.2%. Nashville grew by 21.2%. Other Southern cities that grew by 20% or more include Atlanta, Dallas, Austin, Houston, and San Antonio. Charlotte grew by 32.1% and Raleigh by 41.8%.
While I personally don't want to see Memphis become Atlanta or Dallas, it is frustrating to see Nashville becoming the most prominent city in Tennessee.
So as diamondcards pointed out, we actually did add people to the market. That being said for a Sunbelt city, Memphis is really starting to lag behind other cities.
Over the last 10 years, Memphis grew by 9.2%. Nashville grew by 21.2%. Other Southern cities that grew by 20% or more include Atlanta, Dallas, Austin, Houston, and San Antonio. Charlotte grew by 32.1% and Raleigh by 41.8%.
While I personally don't want to see Memphis become Atlanta or Dallas, it is frustrating to see Nashville becoming the most prominent city in Tennessee.
Watch out Memphis, once the slide starts it can be devastating. I remember when Dayton, Ohio was in the mid-40's and now because of population shift (loss) and Arbitron oddities it's now down to 63. You do lose national dollars when you fall out of the top 50, as well as prestige in the biz. At least Memphis is actually still growing, just at a slower rate than some other cities. I suggest a promotion to give away "Free Beer For A Year" to all new residents, that'll start a population boom! ;D
RadeoEngineer said:
Actually, my idea had nothing to do with tax bases and more to do with candlelight and roses. Although merger would be involved...
Hartford/New Britain -- down from 50 to 52 -- shares your pain. 
I am from a medium TSA that keeps shrinking in the MSA....... Smart money is on high power stations to sell regional.. TSA's can be better than other metros who are larger in metro numbers (MSA), but smaller than a TSA.. Evansville, IN (where I am from), only has four counties in the Metro (MSA).. It only grows 5% or less in ten years.... Thus, the national average growth makes it lose metro rank every cycle.. I remember when Arbitron only had about 175 to 200 markets and it was as high as #103 in the seventies... TV wise, it has fallen from high 80's in the 70's to 104, i think.... But the TSA numbers (Total Service Area) that takes in about thirty counties that do their regional hub business with them is marvolous to the ad money..... 770 to 780 thousand within that fifty or mile radius of rural populations and good sized large towns in the 10 to 30 thousand range and Eastlan Market of Owensboro, that puts just under 100,000 into the TSA (which is in the TV household market of Nielson..).....
Memphis, that's your carrot.... Jackson, Jonesboro, etc...
Memphis, that's your carrot.... Jackson, Jonesboro, etc...
SkipperT... if you get back home, tell Dennis Jon Bailey hello!
Did I hear that Dennis and Diane got the Marconi for their show?
That is correct! Dennis Jon and I worked together at WJDX, Jackson in the mid 70's. I always knew he was destined for greatness, and now that he's won an award I can say that I always knew he was destined for greatness. With impunity.
For Regional and National advertisers, what really matters is the ADI, which is the handle used to define the TV market geography. Buyers use the ADI data, as it more clearly reflects what the market really is to their size clients. Unfortunately, that number also shows Nashville continuing to distance itself from Memphis. Metro sizes come and go but ADI's tend to be more stable as counties are less likely to be added or removed. TSA has very little value to advertisers.
M
Molly2011
Guest
Onetake is right. Also by dropping out of the top 50 there are times we won't be even get a RFP. Many big companies have a top 50 mentality and won't even avail a market based on size or if they do they discount the CPP or CPM. Size does matter!
- Status