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Mercedes E series

1

1069_KIFR

Seriously, are ALL the Morning hosts and other On-Air Personalities on every station, really driving a Mercedes E Series and actually telling the listeners about their experience or just reading a script.
 
1069_KIFR said:
Seriously, are ALL the Morning hosts and other On-Air Personalities on every station, really driving a Mercedes E Series and actually telling the listeners about their experience or just reading a script.
Click to expand...

I don't Matt Elmore of KQED Radio or Joe Burke of KALW are driving Mercedes, though I could be wrong.
 
1069_KIFR said:
Seriously, are ALL the Morning hosts and other On-Air Personalities on every station, really driving a Mercedes E Series and actually telling the listeners about their experience or just reading a script.
Click to expand...

I haven't seen many of these lately, but...

A number of automobile brands and models have provided vehicles to air personalities for a period of time as part of "live read" deals. The talent gets the use of the car for a period of time, and is generally compensated in the way of a talent fee.

The auto company provides the cars under the same sort of terms as a lease or rental.
 
They all drive Mercedes...sleep on Sleep Train mattresses...get free cable from Comcast...enjoy 20/20 vision from Dr. Scott Hyver. What am I leaving out?
 
radcat said:
They all drive Mercedes...sleep on Sleep Train mattresses...get free cable from Comcast...enjoy 20/20 vision from Dr. Scott Hyver. What am I leaving out?
Click to expand...

The Lasik treatments were the most prevalent for a time. Talent got the vision surgery, and then got weekly or monthly endorsement fees from the client.

In the LA market, the endorsements could range from as low as a couple of hundred bucks a week up to several thousand a week.

For me, the nadir of this whole procedures endorsement thing was when an LA talk talent broadcast his hair transplant live via 60" updates in each stopset.
 
Metabolife 356 (I think it was called) was big in this category in the mid 00s - until the "diet" supplement was revealed to be either unsafe or ineffective - can't remember which. Overweight DJs would be enrolled in the program and give testimonials over the following weeks on their stations about how great it was working for them. IIRC - "JD" (Jeff Dean) - then on 99.7/KFRC was one of them.
 
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