Meridian Numbers

[bskpd]

I think most of the readers here haven't yet seen the advence FALL 2006 ratings for Meridian. While it is against board policy to post actual numbers, there are some very telling things that will refute any of the cockamamee ideas being proffered by some here on this board.

Clear Channel will be handing off a solid clister to the new buyers in Meridian ratings-wise!

MISS 101 cleaned WOKK's clock in the Fall book. Doubling their numbers in many demos. NOT A SURPRISE AT ALL. KISS, Q95, and Hallelujah posted very strong showings. That's about all one can say without posting actual numbers, but those of you who have access to them next week will see for yourselves.

And you cannot look at the "two book average", because when a format is flipped or a fequency is changed, the previous number is reduced to a "zero" and it artificially deflates the overall number.

LOOK AT FALL 06 by itself. Very impressive for Clear Channel.

CONGRATS! You guys at CC-Meridian deserve kudos and especially with working through the stress of an announced "for sale" sign in the front yard. Way to go!

 

[tonedeaf]

Dude, what's surprising about them pulling good numbers? WOKK had to work through the stress of negative publicity in the media and negative street talk. Kudos to Jay King, looks like he kicked tail with his numbers. Even beating out the famous Miss 101 morning show. He deserves much credit.

 

[theairdownthere]

Congrats to them! From what I hear they're a hardworking bunch and the numbers reflect it! I smell the dawn of a new day in Meridian radio. Holladay's no longer the big dog in town... well, except for maybe WKZB. I can't pick up KZB where I am so what would you say their jump was from?

 

[tonedeaf]

Your sniffer must be broken. Holladay's JXM is THE biggest dog in town.

 

[theairdownthere]

That's true but what good is that if they don't care about it?

 

[tonedeaf]

That's true but what good is that if they don't care about it?

Don't understand your post. On what authority do you have it that they don't care about it? JXM's numbers are huge and have been for a long time.

 

[justpayinthebills]

And you cannot look at the "two book average", because when a format is flipped or a fequency is changed, the previous number is reduced to a "zero" and it artificially deflates the overall number.

LOOK AT FALL 06 by itself. Very impressive for Clear Channel.

Unfortunately for Miss 101 (from a sales standpoint), the 2-book average is what advertisers look at...especially agencies. Looks like they'll have to wait until next book for the big bucks to start rolling in.

 

[tonedeaf]

You do have a point justpayin but I suppose it will also depend on what the next book looks like.

 

[theairdownthere]

Don't understand your post. On what authority do you have it that they don't care about it? JXM's numbers are huge and have been for a long time.

They are huge but it does no good if they don't sell it. Whenever I've heard the station it's hardly had any spots on there besides barter. I know for a fact that it's not uncommon for a sales person from othere to pitch WOKK to a business and offer time WJXM as a bonus for free. Some claim that their format is not sellable. That's hose doo-doo. You can sell it, you just have to know how to sell it.

They've never tried to sell it, despite its numbers, because WOKK has always been their baby. That's information I've heard from more than one person so I'm pretty sure it's accurate.

Like I said, the fact that it pulls numbers is irrelevant when they don't give two you-know-whats about it.

 

[radioagaga]

I haven't seen any broke down #'s but 12+ WMSO dropped 3.5 shares and WOKK dropped nearly 4 shares but still has almost 3 times the listeners, explain to me how WMSO can claim victory, you can manipulate #'s all day, but 12+ is the bottom line, correct me if i'm wrong !!!

 

[tonedeaf]

Don't understand your post. On what authority do you have it that they don't care about it? JXM's numbers are huge and have been for a long time.

They are huge but it does no good if they don't sell it. Whenever I've heard the station it's hardly had any spots on there besides barter. I know for a fact that it's not uncommon for a sales person from othere to pitch WOKK to a business and offer time WJXM as a bonus for free. Some claim that their format is not sellable. That's hose doo-doo. You can sell it, you just have to know how to sell it.

They've never tried to sell it, despite its numbers, because WOKK has always been their baby. That's information I've heard from more than one person so I'm pretty sure it's accurate.

Like I said, the fact that it pulls numbers is irrelevant when they don't give two you-know-whats about it.

How does a WJXM salesperson make a living if what you say is true? Doesn't make sense to me. How would you sell it?

 

[theairdownthere]

A lot of companies don't have sales people for individual stations anymore... in fact, most don't. Cluster selling is the new thing. One sales person per account, not per station. Unless something's changed that I'm not aware of, Holladay operates in this fashion.

 

[tonedeaf]

A lot of companies don't have sales people for individual stations anymore... in fact, most don't. Cluster selling is the new thing. One sales person per account, not per station. Unless something's changed that I'm not aware of, Holladay operates in this fashion.

I'm well aware of how radio is sold. I just don't think spots are being given away. They have a viable product, it wouldn' t be logical.

 

[Russ L.]

If you're into bragging, 12+ is THE number. But that's about all it's good for. I don't know of a single station or company in America....nor an advertiser.....that actually targets 12+. There's always a target demo, no matter what format you have.

That said, as radiogaga pointed out, the numbers showing on All Access as 12+ don't back up the Clear Channel hugging from the original post. Sounds like a cheerleader from within. For all practical purposes a new competitor with an aggresive debut, 'OKK still holds double digits. I think the 'OKK folks are mainly celebrating right now. With the short number of diaries in the market, the numbers can be all over the place under the best of circumstances.

 

[theairdownthere]

Someone from one of the cluters told me that in some demos WOKK lost over half of their share and were even close to non-existant in some of their usual strong areas. If that's truly the case then I'd say they're not celebrating and if they are the must love failure. I'd be so bold as to say some heads are going to roll, assuming I was given accurate information (which I'm sure I was).

 

[daradioman]

JXM was the king of the hill again. That station has put up solid #'s for years now. The average with 0 is not true. You are always averaged with your last book regardless of format change. I asked Arbitron directly.

 

[tonedeaf]

Someone from one of the cluters told me that in some demos WOKK lost over half of their share and were even close to non-existant in some of their usual strong areas. If that's truly the case then I'd say they're not celebrating and if they are the must love failure. I'd be so bold as to say some heads are going to roll, assuming I was given accurate information (which I'm sure I was).

My, my, your ego is certainly in tact. First you claim WJXM is giving away their spots because they don't know how to sell it and now you are saying that heads are going to roll. What next?

 

[gritsandeggs]

There's no way that 101's number can possibly trump OKK's with a 4 share 12-plus compared to a 12 point something of OKK's.....in ANY demo.......heads rolling may be an accurate statement, if aimed at the right employees, or rather, morning show. I enjoy reading this board but you really have to use your good common sense with regard to some of the outrageous postings.

 

[radioagaga]

I got a look at 25-54 Persons yesterday fall 06 only, and WMSO did have high numbers, to my surprise, 6-10 #1 10-3 #1 3-7 #2, funny thing though 7p-12 they had a 0 share !!!! And WOKK #'s were way down....huuuuppphh

 

[theairdownthere]

My, my, your ego is certainly in tact. First you claim WJXM is giving away their spots because they don't know how to sell it and now you are saying that heads are going to roll. What next?

My ego? What does that have to do with it? Let just say this right out front because I'm sure some of you are thinking that I'm some cheerleader from Clear Channel or a disgruntled former employee from New South: I am neither. Any information I've said about their sales tactics has been told to me by people that I'm not at liberty to reveal the identies of (who may or may not be current employees). As for the "heads rolling" comment, that was merely speculation. No one has confirmed (or denyed for that matter) that jobs are on the line at WOKK.

As for what I am, I'm only an observer like most of you. I have sources in both buildings and I take everything I hear with a grain of salt, however 99.9% of the information I've heard from either camp has proven to be true. I also have sources at WTOK and the "other" stations on the hill so don't think for a minute that any of those stations are immune from my criticism either.

So don't assume that I'm just some cheering plant from CC or a doomsday soothsayer against New South. Again, I'm neither. Besides, you know what happens when you assume...