Are you actually here in the market? Have you ever been here, and have you ever personally heard the signal from the receiving area in question? Perhaps you are local, but I suspect you're trying to armchair quarterback this from a great distance.
I don't need to see any coverage maps. I deal in reality. I know what I hear. Or in the case of 106.9, don't.
We can analyze coverage maps and bureaucratic documents prepared by the finest consulting engineers on the planet. Doing so would be purely academic. What matters is what is so; in this case, what comes out of the speakers when one attempts to tune into 106.9 around here.
I'm actually hoping you're not local, because **if** you're indeed implying King Of Prussia is "wayyyy on the western fringe of the market"-- and I apologize if I'm misunderstanding your intended point-- you have lots to learn about the Philadelphia media metro. Furthermore, I'm completely at a loss trying to figure the relevance of your references to Center City. This is not 1953. The market does not revolve around downtown Philadelphia, or even the city as a whole for that matter. And 'IQ's programming specifically appeals more to the suburban counties than the city itself. In much of these counties' footprint, 106.9's signal is terrible.
"Important Jersey side of the market"? Again, I'm guessing you're not from around here. Only three counties of the market's eight-county makeup are in New Jersey-- and at least two of them are already very well-served by powerhouse FM talker New Jersey 101.5. I obviously cannot speak for Merlin, but 106.9 appears to be specifically interested in the counties of Philadelphia and Montgomery-- as well as the others on *this* side of the Delaware.
WMMR the best overall signal in the market? Just because the transmitter is downtown? Why do you remain convinced that everything in this giant metro of more than five-and-a-half million people revolves around several dozen blocks and 50,000 or so residents? The vast majority of us in the Delaware Valley DO NOT live in the City of Philadelphia. In fact, many of us avoid the city whenever possible. Philadelphia is merely the largest in a metropolitan area consisting of about a hundred municipalities. It's how we identify the area to those from other parts of the country and world, but not how we identify our home when talking with each other. WMMR's signal isn't bad by any means, but it's hardly the "best in the market." I'm sorry to hear you think it is, merely because it's "right in downtown." The transmission plants in Roxborough are not at a disadvantage merely because they're not in Center City. The towers went up in the 1950s, because even then, it was known this region was becoming much more than the City of Philadelphia.
