Merlins WRXP sold to CBS for 75 million!

[Tommy Roberts Jr]

In a memo to staffers, MERLIN CEO RANDY MICHAELS wrote:

MERLIN Staff,

Rumors about MERLIN have been rampant. Today we are announcing the sale of WRXP/NEW YORK. Many talented people have worked hard to create a terrific Alternative station, but our obligation to retire significant debt necessitates this decision. Thanks to everyone for your hard work with NEW ROCK 101.9. The formats initial success made the decision very difficult.

There is a very positive impact of this sale on our balance sheet. This change allows us to increase focus on operating a successful company. MERLIN is not for sale, and is looking at possible additions to our portfolio. Let’s focus building the CHICAGO and PHILADELPHIA stations into great, profitable brands and great places to work.

Let's go!
RANDY

 

[joei1892]

CBS will be doing a simulcast of WFAN starting late fall on 101.9 FM.

 

[Irishfl]

Wow CBS to alternative fans in New York, is gonna be like radio one is to alternative fans here. Doesn't CBS already have some under performing fm's?

 

[leethalweapon]

Wow CBS to alternative fans in New York, is gonna be like radio one is to alternative fans here. Doesn't CBS already have some under performing fm's?

CBS school of thought seems to be centred around CHR and Spoken Word formats on FM. It's all about inventory, and Spoken Word can delivery more opportunity for inventory than the average music format.

 

[aindik]

Wow CBS to alternative fans in New York, is gonna be like radio one is to alternative fans here. Doesn't CBS already have some under performing fm's?

CBS school of thought seems to be centred around CHR and Spoken Word formats on FM. It's all about inventory, and Spoken Word can delivery more opportunity for inventory than the average music format.

It's concentrating on things radio can do that an mp3 player can't do. Not the worst idea I've ever heard.