Message for David Eduardo

[cahokia]

I ride in cars with listeners from age 9 to 49, and their friends. they love 60s and 70s, they turn up the volume everytime a good song comes on. even obscure songs like the cheater, Downtown, just like romeo and julliette all from the mid 60's.
the parents are in their 40s and they love oldies, so what is this buisness about advertisers?

 

[davideduardo]

I ride in cars with listeners from age 9 to 49, and their friends. they love 60s and 70s, they turn up the volume everytime a good song comes on. even obscure songs like the cheater, Downtown, just like romeo and julliette all from the mid 60's.
the parents are in their 40s and they love oldies, so what is this buisness about advertisers?

I am totally unsure of what you are even talking about.

I presume you mean to ask why advertisers do not buy audiences over the age of 55. Or are you claiming oldies stations have lots of listeners under 40?

I'll try both...

Advertisers dont' buy 55+ demos because it costs more to change buying patterns in this group than the profit on the sale. This goes for 55+ listening to any format... and the big formats in 55+ are talk, AC and country, all of which do better than oldies on a muti market average.

The ratings data shows that only a few oldies listeners are under 35, and not too many are 35-44- (oldies, not classic hits). So while you may have anecdotal evidence of occasional listening, there is no regular P1 or P2 listening by under-35's and the format does not get enough numbers under 35 to be salable to advertisers.

 

[cahokia]

Thanks for the answer, I just know a lot of listeners under 35 listen to oldies and love it.

 

[Dr. o Fun]

It's not uncommon for kids to be subjected to, and eventually like, their parents' music. My two kids (both under 12 yrs) love oldies. Even Hollywood is doing a small part in indoctrinating kids to older music -- i.e.: Shrek's version of "I'm A Believer."

My son told me last week that, "Classic Rock is my passion." Someday he'll discover his own music but, until then, he'll enjoy mine.

dr

 

[oldies76]

I ride in cars with listeners from age 9 to 49, and their friends. they love 60s and 70s, they turn up the volume everytime a good song comes on. even obscure songs like the cheater, Downtown, just like romeo and julliette all from the mid 60's.
the parents are in their 40s and they love oldies, so what is this buisness about advertisers?

Music of the 1950's, 60's, 70's and early 80's will FOREVER be considered the "meat" of the Rock era and will be passed on generation to generation. Nothing even compares today and never will. This music is timeless, even the deeper, lower charting singles that rarely get airplay anymore, except during specialties.

Kudos to those kids that like the oldies. It's their gain musically and can even be passed to their own children.

Oldies and classic hits will ALWAYS appeal to any age group, even to 55+.

As for stations playing them, keep it up. It very obvious that the likes and demands are there, especially if major market and small market stations play nearly 3000 different songs in a 10 day period, in alphabetical order, songs that otherwise you'd never hear or were considered lost and buried by certain folks.

D.E. Oldies and classic hits do live on and will stand the test of time forever.. guaranteed!

 

[davideduardo]

Music of the 1950's, 60's, 70's and early 80's will FOREVER be considered the "meat" of the Rock era and will be passed on generation to generation. Nothing even compares today and never will. This music is timeless, even the deeper, lower charting singles that rarely get airplay anymore, except during specialties.

That's absurd. Most people who grew up on what are now oldies and the classic hits don't listen to those songs today because they never liked them (they may have liked country or urban hits or Hispanic counntry or pop or alternative or AOR) or because they have moved up with the times to other formats and more current music. Even in 55+, most people do not listen to oldies or classic hits.

Kudos to those kids that like the oldies.

Yes, congrats to both of them.

Oldies and classic hits will ALWAYS appeal to any age group, even to 55+.

No they don't and no they won't.

As for stations playing them, keep it up. It very obvious that the likes and demands are there, especially if major market and small market stations play nearly 3000 different songs in a 10 day period, in alphabetical order, songs that otherwise you'd never hear or were considered lost and buried by certain folks.

Generally a big mistake.

D.E. Oldies and classic hits do live on and will stand the test of time forever.. guaranteed!
[/quote]

 

[oldies76]

As for stations playing them, keep it up. It very obvious that the likes and demands are there, especially if major market and small market stations play nearly 3000 different songs in a 10 day period, in alphabetical order, songs that otherwise you'd never hear or were considered lost and buried by certain folks.

Generally a big mistake.

Why is it a mistake? Give it a chance. Do you really think a station like CBS-FM would make a "mistake" of this magnitude and risk it all?

You are very anti-progressive when it comes to stations making worthwhile changes for the better and for the listeners benefit. It's not the 90's anymore.

 

[Goat Rodeo Cowboy]

Music of the 1950's, 60's, 70's and early 80's will FOREVER be considered the "meat" of the Rock era and will be passed on generation to generation. Nothing even compares today and never will. This music is timeless, even the deeper, lower charting singles that rarely get airplay anymore, except during specialties.

and classic hits do live on and will stand the test of time forever.. guaranteed!

A few years ago I thought the same thing about The Big Band Sounds.... You will ALWAYS hear Glen Miller once or twice a week. And Sinatra!!! Probably at least one tune by Ol' Blue Eyes EVERY day.

classic hits do live on and will stand the test of time forever.. guaranteed!

and the check is in the mail

and I will still love you in the morning.

 

[Goat Rodeo Cowboy]

And on the odd days of the month I proclaim that we will always hear Eddy Arnold once or twice a week, and Chat Atkins at least once a day, and Ray Price and Conway Twitty will ALWAYS be classics.

and when was the last time you heard Bob Wills and the Texas Playboys? Classics just ain't what they used to be. ;D

 

[136kgb]

Actually I heard Bob Wills and his Texas playboys just yesterday, but not on a San Diego radio station. San Antonio Rose one of my favorites.

[EDIT-inflammatory content]

David you know nothing! your arbitron numbers that you pull out of your ass mean nothing, if the sales are not there. If Spanish statons did as well as you claim Clear Channel would convert every station they have into it, but hey they dont! WHY? Clear Channel want to make money. And just so you know David Hispanics listen to English speaking radio. One of the big ones for Hispanics is Magic 92.5.

 

[davideduardo]

But why do you guys keep responding to David Eduardo??

Folks respond because either they are interested in the topic or they disagree with my point of view. That is exactly what boards like this are about.

Ignore him he will go away!

You know this how?

He is a self proclaimed expert, and he knows nothing

This would be why I have been a speaker at a half dozen NAB conventions, as well as the RAB, Billboard, Puerto Rico Broadcasters Assoc, Ecuadorian Broadcasters Association, NAB Europe, Interamerican Broadcasters Associan and R&R.

Those who claim to be learning from him need to get a job in radio and see how radio really is. (that goes for Chris Carmicheal too!) David needs to go away and crawl back into his hole!

We don't seem to have learned much from you except that you think jocks are underpaid and should be allowed to talk a lot more without the PD intervening. Every time I compete with people who think like you, I usually win very big, though, so I encourage your thinking to the max!

David you know nothing!

Obviously, you do not even know enoug to click through to my résumé.

your arbitron numbers that you pull out of your ass mean nothing, if the sales are not there.

And they are there. In fact, we are talking about the only are of radio that has grown in the last three years.

If Spanish statons did as well as you claim Clear Channel would convert every station they have into it, but hey they dont! WHY?

The "why" is because they learned in nearly every market that they could not get good billings without great talent in every area, and the good talent worked elsewhere and did not want to work for an Anglo company that was testing the waters in Spanish language radio. The fact that in some markets they have turned off their Spanish language stations ("Spanish stations" are all in Spain).

Clear Channel want to make money.

Me want to make big money yes. I make the big money when I not let the Clear Cannel make the big money. Me Tarzan, you Inane.

And just so you know David Hispanics listen to English speaking radio. One of the big ones for Hispanics is Magic 92.5.

Yes, in most markets in the Southwest, the amount is limited. For example, in LA where 55% of the 18-34 is Hispanic, there are 40 shares going to Spanish language stations (June).

Hispanics in Latin America (which is actually an oxymoron if you think about it) listen to many stations that play English language music; my first station in Ecuador played a mix of about 50% Spanish language music and the other half was made up of U.S. Top 40 songs and the pop hits of Italy and France. And when I was working in Peru for the Archdiocese of Lima, our FM was one of only 3 or 4 out of 22 that did not play almost entirely US pop, rock and AC.

 

[Indielover]

"You are very anti-progressive when it comes to stations making worthwhile changes for the better and for the listeners benefit. It's not the 90's anymore"

Of course he's anti-progressive, he is all about corporate/cash...it has nothing to do with "the listeners benefit" for people like this...

 

[oldies76]

"You are very anti-progressive when it comes to stations making worthwhile changes for the better and for the listeners benefit. It's not the 90's anymore"

Of course he's anti-progressive, he is all about corporate/cash...it has nothing to do with "the listeners benefit" for people like this...

Yeah..he'll probably get away with playing HIS favorite "hits" 3 to 5 times a day, boring us to death in the process and being undeservedly number one in ratings. I can see David's A to Z....10 songs per letter!

 

[davideduardo]

Of course he's anti-progressive, he is all about corporate/cash...it has nothing to do with "the listeners benefit" for people like this...

You know this how?

The truth is, I spend at least half my time talking to and listening to real listeners, and much of the rest working from listener inpot to make stations responsive to their input.

Stations don't make money if they don't first serve listeners.

 

[davideduardo]

Yeah..he'll probably get away with playing HIS favorite "hits" 3 to 5 times a day, boring us to death in the process and being undeservedly number one in ratings. I can see David's A to Z....10 songs per letter!

I just love the "ready, fire, aim" of a number of the posters here. Today, I was working with a station that has a playlist of over 1000, and the repetion by daypart is approximately two weeks of separation. So you see, instead of the target here, you shot yourself in the foot. I hope it was painful.

You see, each format has a library size determined by the listener. In this case, the number of songs that were passionately like was high. In other formats, we may see 115 is the ideal library size, and repeating some of them 86 times a week is appropriate. It all depends on how many songs are liked by a broad consensus of listeners, and that is what tells us how many songs go in the library.

If a station in LA played the songs I most like, it would not show up in the ratings, ever. You see, my taste is immaterial, as what matters is what the listener likes to hear on the radio today. Not the songs on charts from 40 or 40 years ago, but today.

 

[136kgb]

David just so you know I worked with a station that had a playlist of over 10,000 songs it is an LPFM getting over a 4 share in a market where 5.6 is the highest rated station (the station is big band and standards). And when talking to listeners and doing music research, you can get a survey group to back up anything you want to do not necessarily what needs to be done to a station. But concerning your little Tarzan comment I guess you have never made a mistake typing I left out one letter. And you know what anyone can be a key note speaker at a convention if they either know the right person to kiss up to, or the convention can't find anyone else to speak. Tight play lists work on CHR and hot AC stations, but on Oldies that is the surest way to kill the format.

And concerning people who do or don't agree with you Ill bet if we took a pole there are more that don't than do. Corporate tight controls of broadcasting has destroyed it. If you look at the greatness of the 30's-70's there was some amazing entertainment there, AND IT MADE MONEY and GOT RATINGS. They actually had double digit ratings in San Diego back then, now we will never see that because of the homogenization of radio.

 

[Indielover]

Of course he's anti-progressive, he is all about corporate/cash...it has nothing to do with "the listeners benefit" for people like this...

You know this how?

The truth is, I spend at least half my time talking to and listening to real listeners, and much of the rest working from listener inpot to make stations responsive to their input.

Stations don't make money if they don't first serve listeners.

Uh Huh...zzzzzz

 

[RADIO TRUTH]

Music from the 50s, 60s, 70s and 80s being the meat of the rock era is incredibly incorrect. Music from 1955-1971 is the meat of the rock era. As fragmentation evolved in the 70s because of FM fragmentation, not much music after 1971 is mass appeal. Further proof is the reduction in ratings and revenue of all classic hits stations versus what they got in ratings and revenue when they were oldies stations playing primarily 50s and 60s music. The only reason that CBS-FM played 3000 songs in a week is that it was a slow week for advertising, being a holiday week and they had nothing to lose by doing it. It didn't make or lose them any money by doing it. It did make a lot of groupies happy but, that doesn't raise the ratings or the revenue of CBS-FM. Also, because most mid 70s and forward songs were not mass appeal hits, the 3000 song week could actually have lost CBS-FM some audience. One other thing.....the 3000 song special was not even prepared for CBS-FM, it was left over from Jack-FM.

 

[Mike Sheridan]

This subject is an "oldie" in heavy rotation! I don't know how many times David has fired people up. Neither side will concede.

Well I might as well jump into the fray. Radio isn't as important as it used to be. There are lots of other places to hear what you want to hear. Almost every car these days comes with a CD player. At home YouTube.com alone has enough music on it to keep you very busy.

We know this and the kids know this. The radio industry refuses to believe it. MTV and VH1 know it. That's why they have dropped most of their music and put on reality shows.

 

[romer979fm]

David just so you know I worked with a station that had a playlist of over 10,000 songs it is an LPFM getting over a 4 share in a market where 5.6 is the highest rated station

a. ten thousand songs
b. a rated LPFM
c. a car that runs on water

the correct answer is "C"