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Message for WABC's Phil Boyce

Yea, anyone ever heard of the tuning knob on the radio??? Hey, I don't listen to Sat Oldies or Rewound on the radio but if others do and like it, that's great! Hell, if I had my way WABC would be music 7/24 but then I'd also like to be 26 again!
 
This then brings up an obvious interesting question.....

If there is this huge audience for WABC's Saturday Night Oldies Show and if they are having no trouble selling spots at high rates, then why is there not a fulltime 50s and 60s music station in New York or anywhere, for that matter, with the exception of WZZN, Chicago? This leads me to believe that the spots aren't going for that much or are ROS. Let's not rehash the demographics arguments again.
 
RADIO TRUTH said:
This then brings up an obvious interesting question.....

If there is this huge audience for WABC's Saturday Night Oldies Show and if they are having no trouble selling spots at high rates, then why is there not a fulltime 50s and 60s music station in New York or anywhere, for that matter, with the exception of WZZN, Chicago? This leads me to believe that the spots aren't going for that much or are ROS. Let's not rehash the demographics arguments again.
Click to expand...
The are not too many 50's and 60's stations in the major markets anyway. You answered your own question. It involves Demo's. Advertisers feel that Older Music brings in Older listeners. I feel this thinking is wrong. Chicago is a different market than NY. They maybe able to get away with playing some earlier music. CBS-FM in NY in plays Music from the 60's, 70's and 80's. It is obvious that CBS-FM plays 80's music to attract the younger listeners that advertisers like. I do not know any other major market Oldies or Claasic Hits stations that plays 80's music. WOGL in PhillY, K-EARTH in LA and WODS in Boston all CBS Stations play Oldies from just the 60's and the 70's.
 
Well Phil, it's good to see that there are so many SNO loyal listeners. Majority over rules. Thanks to all who responded positively. You made my day!
 
Out of Curiosity...
Radio Truth
How is it possible that you actually LISTEN to these stations?
I mean u beat down Dallas radio all the time and so far there is not 1 board
on this website where u havent made some bad comment about a station
how do you hear all of them?
 
RADIO TRUTH said:
This then brings up an obvious interesting question.....

If there is this huge audience for WABC's Saturday Night Oldies Show and if they are having no trouble selling spots at high rates, then why is there not a fulltime 50s and 60s music station in New York or anywhere, for that matter, with the exception of WZZN, Chicago? This leads me to believe that the spots aren't going for that much or are ROS. Let's not rehash the demographics arguments again.
Click to expand...

But demographics are essential to radio sales. No station on this planet sells 12+ numbers.

WABC is 15th 12+ Saturday night. It is 21st 25-54.

At most stations, night spots are not specifically sold but are part of a run-of-schedule buy that includes all dayparts, or are, even more likely, bonus spots that help make thee 6 AM to 7 PM cost per point more efficient.
 
Thank you David Eduardo. This essentially means that the audience for the Saturday night show is the same 20 groupies. Phil Boyces's quote of a 300% ratings increase means that the previous show had 3 or 4 listeners. Saturday night radio listening is low across the board and WABC is 21st 21-54. That is near the bottom. To quote Chubby Checker from the "Limbo Rock"....."How low can you go"
 
RADIO TRUTH said:
Thank you David Eduardo. This essentially means that the audience for the Saturday night show is the same 20 groupies. Phil Boyces's quote of a 300% ratings increase means that the previous show had 3 or 4 listeners. Saturday night radio listening is low across the board and WABC is 21st 21-54. That is near the bottom. To quote Chubby Checker from the "Limbo Rock"....."How low can you go"
Click to expand...

So you think 21st in NYC 21-54 is about 20 people.... huh?
 
21st 25-54 on a Saturday evening, when the total radio audience listening is low, is minimal. It so minimal that it is unsellable to advertisers unless the spots are sold for next to nothing. As I said earlier and David Eduardo said,
all the spots on the show are ROS and bonus spots for advertisers who regularly run spots 6 A. M.-7 P. M. weekdays. This show, by itself, makes no money for the station but, is only on because it is cheap to do. Maybe the show that Saturday Night Oldies replaced was 30th 25-54 so 21st is an improvement from 30th but, still near the bottom of the heap with a very small unsellable audience.
 
MOVED: TIO: Message for WABC's Phil Boyce

Some posts in this topic have been moved to Take It Outside.

[iurl=http://www.radio-info.com/smf/index.php?topic=88952.0]http://www.radio-info.com/smf/index.php?topic=88952.0[/iurl]
 
RADIO TRUTH said:
Thank you David Eduardo. This essentially means that the audience for the Saturday night show is the same 20 groupies. Phil Boyces's quote of a 300% ratings increase means that the previous show had 3 or 4 listeners. Saturday night radio listening is low across the board and WABC is 21st 21-54. That is near the bottom. To quote Chubby Checker from the "Limbo Rock"....."How low can you go"
Click to expand...

My intent was not to show that there is no possibility for WABC to sell, profitably, time on a Saturday evening. Simply, the station is not at the top of the stack.

There are several things worth considering. First is the fact that specialty shows are often intended to attract "new" cume to a station, and the WABC show certainly fulfills this objective. Second, finding good talk talent for a Saturday evening has to be weighed against the potential of this unique music show.

A smaller audience, priced properly, in a specialty show can be very salable to an advertiser who wants a sponsorship opportunity rather than straight spots. In one case I know, the #1 station in LA totally breaks format on Saturday evenings for a specialty show, and gets excellent revenue and a cume of people who are thus made more aware of the station and its sial position.

Programming decisions are a combination of revenue and audience considerations. To me, althoiugh nobody asked me, it appears that WABC made an unusual but very smart decision. In fact, the "out of the box" thinking involved in putting a music show on an AM talker should be commended, not condemned.
 
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