I saw the January book last night and WNEZ, Gois' Spanish Variety station has slipped below the "Mendoza line" of ratings, meaning that so few people are listening to the station that it doesn't even register in the ratings. With four Spanish language stations in the market, try something else!!! In fact, WKND, another Gois station and WSDK don't make the ratings books either. I thought that the reason radio stations exist is for people to actually listen to them??
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Message to Gois radio
- Thread starter progressivetalk
- Start date
Perhaps if they followed FCC regulations... oh wait, they are above the LAW.
*sigh*
1) How do you know WSDK is even encoding for PPM?
2) Not only do 6+ PPM numbers mean nothing to radio stations, they mean even LESS to religious and ethnic broadcasters. I can't speak for WSDK, but most religious stations often don't rely on advertising, but on listener gifts. All you need is a small but dedicated listener base that's willing to pay for very specific niche programming. Just ask Bob Bittner, he does it with WJIB and WJTO. Why does WJIB never show up in the Boston PPM's? Because it doesn't encode. Why doesn't it encode? Why bother?
Minority formatted stations operate in a similar fashion. All you need is a small but loyal base of hispanic-targeted businesses to advertise... and trust me, they're not buying "the book." Listener base may be small, but it's fiercely loyal. The station works for specific advertisers to reach a specific crowd.
You could put the most mind-blowing amazing programming on WNEZ Manchester, WLAT New Britain, or WSDK (Blount Masscom) Bloomfield, and the national buys wouldn't be rolling in.
One more time, with feeling. Just because Arbitron doesn't estimate listeners for a station does not mean nobody's listening to the station.
1) How do you know WSDK is even encoding for PPM?
2) Not only do 6+ PPM numbers mean nothing to radio stations, they mean even LESS to religious and ethnic broadcasters. I can't speak for WSDK, but most religious stations often don't rely on advertising, but on listener gifts. All you need is a small but dedicated listener base that's willing to pay for very specific niche programming. Just ask Bob Bittner, he does it with WJIB and WJTO. Why does WJIB never show up in the Boston PPM's? Because it doesn't encode. Why doesn't it encode? Why bother?
Minority formatted stations operate in a similar fashion. All you need is a small but loyal base of hispanic-targeted businesses to advertise... and trust me, they're not buying "the book." Listener base may be small, but it's fiercely loyal. The station works for specific advertisers to reach a specific crowd.
You could put the most mind-blowing amazing programming on WNEZ Manchester, WLAT New Britain, or WSDK (Blount Masscom) Bloomfield, and the national buys wouldn't be rolling in.
One more time, with feeling. Just because Arbitron doesn't estimate listeners for a station does not mean nobody's listening to the station.
Who is above the law?? Explain!!
H
HarrisGatesFM10H
Guest
in MY OPINION Garbage in,garbage out.
progressivetalk said:
I think he's accusing WNEZ of operating past sunset with daytime power, and of the FCC winking at the violation because the station is minority-owned. Whether that's true, well, that's another story.
According to the info I've read about the station, it operates with 1000 watts full time. The nighttime signal is a little weak but overall it comes in well enough in the Northern Connecticut Valley, where radio signals sometimes go to die a premature death.
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