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Metheny at NAB

B

bigwoody

Guest
At a FRIDAY morning NAB RADIO SHOW panel on "Less is More" and its effect on programmers, CLEAR CHANNEL's KEVIN METHENY responded to the idea that the ARBITRON PPM can measure audience by the spot by noting that "crappy-sounding commercials drive people away" and decrying the poor content of some commercials.

I agree with Kevin's statement. However, I'll add that poor programming (music selection, bad talent, imaging, etc) moreso than poor commercials, drive people away even more. <P ID="signature">______________
Everyone is entitled to my opinion.</P>
 
> At a FRIDAY morning NAB RADIO SHOW panel on "Less is More"
> and its effect on programmers, CLEAR CHANNEL's KEVIN METHENY
> responded to the idea that the ARBITRON PPM can measure
> audience by the spot by noting that "crappy-sounding
> commercials drive people away" and decrying the poor content
> of some commercials.
>
> I agree with Kevin's statement. However, I'll add that poor
> programming (music selection, bad talent, imaging, etc)
> moreso than poor commercials, drive people away even more.
>

Based on those statements, I guess that means WTAM should be losing PM Drive listeners by the thousands. Triv's commercials for Gutter HElmet, Willoughby Supply, Mentor Mitsubishi and Labatt's, Miller High Life and/or Pabst come to mind...
Did I forget the awful Purina ads that Kim does?
 
> At a FRIDAY morning NAB RADIO SHOW panel on "Less is More"
> and its effect on programmers, CLEAR CHANNEL's KEVIN METHENY
> responded to the idea that the ARBITRON PPM can measure
> audience by the spot by noting that "crappy-sounding
> commercials drive people away" and decrying the poor content
> of some commercials.
>
> I agree with Kevin's statement. However, I'll add that poor
> programming (music selection, bad talent, imaging, etc)
> moreso than poor commercials, drive people away even more.
>

I argue that Kevin Metheny drives listeners away.
 
As Much As I Hate To Give Triv Props...

> Based on those statements, I guess that means WTAM should be
> losing PM Drive listeners by the thousands. Triv's
> commercials for Gutter HElmet, Willoughby Supply, Mentor
> Mitsubishi and Labatt's, Miller High Life and/or Pabst come
> to mind...
> Did I forget the awful Purina ads that Kim does?

Ah, but here's a point for Triv and company...

You remembered every single advertiser, and named them correctly!

:D

-OA<P ID="signature">______________
Ohio Media Watch - <a target="_blank" href=http://ohiomedia.blogspot.com>http://ohiomedia.blogspot.com</a></P>
 
Re: As Much As I Hate To Give Triv Props...

> You remembered every single advertiser, and named them
> correctly!
>

Amen!
 
> ARBITRON PPM can measure
> audience by the spot by noting that "crappy-sounding
> commercials drive people away" and decrying the poor content
> of some commercials.
>
>

So if I get one, it will measure in the Akron Canton Market when I tune out when the ''Bucky Mart'' spot airs...or anything by Waikim Motors, Courtsey Kia in Alliance, or whenever T-K O'Grady launches into one of his three minute between songs marathons on WONE? Do you think anyone would even care if I did?

I doubt it..
 
> At a FRIDAY morning NAB RADIO SHOW panel on "Less is More"
> and its effect on programmers, CLEAR CHANNEL's KEVIN METHENY
> responded to the idea that the ARBITRON PPM can measure
> audience by the spot by noting that "crappy-sounding
> commercials drive people away" and decrying the poor content
> of some commercials.

Methany doesn't get it. Why would he care about that anyway? Even if people were tuning out by the hundreds during the commercial, they'd still manipulate the numbers to their advantage when they present it to future/present clients. His bigger problem would be if there weren't advertisers to fill those avails.

He seems to forget that people will tune out during commercials -- period. Not everyone, but enough do.
 
"crappy-sounding commercials drive people away" and decrying the poor content
of some commercials."

No one will mistake this comment for brilliant insight. The point is that crappy diary methodology protected radio from this unfortunate fact. The PPM will actually reflect it. Damn.<P ID="signature">______________
Jerry

"You should always believe what you read in the newspapers, for that makes them more interesting." - Rose McCaulay

</P>
 
At another session, the comment was made that it is not the length of the commercials, but the number of messages in a stop-set...

Duh!

So much for the "less-is-more" theory of selling only 30's and 15's at a high markup, then running ten thirties in a row.
 
Re: As Much As I Hate To Give Triv Props...

> > You remembered every single advertiser, and named them
> > correctly!
> >
>
> Amen!
>

Great, a list of companies that support a race-baiting homophobic blowhard.
Money well spent...

considering the mgmnt at World Domination HQ decided to fire anyone who got close to giving Triv a challenge in PM drive, outside of NPR where else is there to turn?

Inane comments, commercials and traffic and weather on the 10's. Unfortunately that is all there is left in Cleveland PM radio.
 
> At another session, the comment was made that it is not the
> length of the commercials, but the number of messages in a
> stop-set...
>
> Duh!
>
> So much for the "less-is-more" theory of selling only 30's
> and 15's at a high markup, then running ten thirties in a
> row.
>
Ummm...less is more than just 30's and 15's...less is more, to my knowledge, limits the number of commercials (units) in a stop set...it also limits the total length of the stop set. So, your point is a non-issue regarding stations that are practicing less is more.
 
> > At another session, the comment was made that it is not
> the
> > length of the commercials, but the number of messages in a
>
> > stop-set...
> >
> > Duh!
> >
> > So much for the "less-is-more" theory of selling only 30's
>
> > and 15's at a high markup, then running ten thirties in a
> > row.
> >
> Ummm...less is more than just 30's and 15's...less is more,
> to my knowledge, limits the number of commercials (units) in
> a stop set...it also limits the total length of the stop
> set. So, your point is a non-issue regarding stations that
> are practicing less is more.
>

Yes, true. But 4 30's instead of 2 60's is perceived as more commericals to the listener even though the 30's are shorter. Perception is reality. You really want Less Is More. Go back to the 70's when it was 2 minutes per break - 2 60's. With a max of 4 breaks per hour. That's 8 minutes - 8 units. Charge more per spot because now they are at a premium. Sell outs occur faster. Clients will clamor. TSL will certainly increase even more. <P ID="signature">______________
Everyone is entitled to my opinion.</P>
 
Re: As Much As I Hate To Give Triv Props...

>
> Great, a list of companies that support a race-baiting
> homophobic blowhard.
> Money well spent...
>
> considering the mgmnt at World Domination HQ decided to fire
> anyone who got close to giving Triv a challenge in PM drive,
> outside of NPR where else is there to turn?
>
> Inane comments, commercials and traffic and weather on the
> 10's. Unfortunately that is all there is left in Cleveland
> PM radio.
>

Lighten up, Francis!
 
PPM will be measuring true lifestyle usage.....advertisers already understand that which is why they are hopping on board to encode the music in their stores.

we all just have to adapt to change

> "crappy-sounding commercials drive people away" and decrying
> the poor content
> of some commercials."
>
> No one will mistake this comment for brilliant insight. The
> point is that crappy diary methodology protected radio from
> this unfortunate fact. The PPM will actually reflect it.
> Damn.
>
 
Re: As Much As I Hate To Give Triv Props...

> >
> > Great, a list of companies that support a race-baiting
> > homophobic blowhard.
> > Money well spent...
> >
> > considering the mgmnt at World Domination HQ decided to
> fire
> > anyone who got close to giving Triv a challenge in PM
> drive,
> > outside of NPR where else is there to turn?
> >
> > Inane comments, commercials and traffic and weather on the
>
> > 10's. Unfortunately that is all there is left in
> Cleveland
> > PM radio.
> >
>
> Lighten up, Francis!


Just don't lump me in with those that agree with Triv or are unable to see him for what he is.
 
Re: As Much As I Hate To Give Triv Props...

> > Lighten up, Francis!

> Just don't lump me in with those that agree with Triv or are
> unable to see him for what he is.
>

I'm curious... Exactly who do you think CC fired to make sure Trivisonno had no competition?

You may not like Trivisonno, but the ratings are there. Personally, I'm not a big Howard Stern fan, or Lannigan fan, or Jim Rome fan, but I have to give credit where credit is due. These are all go-to personalities that help build the stations bottom line. Don't ever forget... it is a business.
 
Re: As Much As I Hate To Give Triv Props...

> > > Lighten up, Francis!
>
> > Just don't lump me in with those that agree with Triv or are
> > unable to see him for what he is.
> >
>
> I'm curious... Exactly who do you think CC fired to make
> sure Trivisonno had no competition?

Let's see:

WMJI/105.7: Scott Howitt was canned in the 2001 Valentine's Day Massacre; while Mike Ivers moved to Majic from WGAR, Action Jackson eventually took the Scottster's slot. He's done decently, but Scott still should be there.

WGAR/99.5: Danny Wright was 99.5's top-rated personality (!!!) in the PMD slot, but was canned in Nov. 2001. The durable Chuck Collier was moved over to Danny's slot, and now has to work for both WGAR and WMJI.

WMVX/106.5: Never has had a solid "name" personality in their Mix phase though Bob McKay and Lee Anne Sommers have come close. Neither are with the station now.

WKNR/1220. Geoff Sindelar retired when Jacor took over in January 1998, and what did they fill his 5p-7p slot with? ESPN Radio's The Fabulous Sports Babe. In tape-delay, no less. It was so bad that when AMFM took over, Kenny Roda wound up in the slot, which he's held (inexplicably) to this day.

Opie & Anthony on WXTM/92.3 did themselves in with the sex-in-a-Catholic-Church stunt, don't anyone forget THAT. But if they didn't do that, and were still around today, Triv would have been completely dethroned.

> You may not like Trivisonno, but the ratings are there.
> Personally, I'm not a big Howard Stern fan, or Lannigan fan,
> or Jim Rome fan, but I have to give credit where credit is
> due. These are all go-to personalities that help build the
> stations bottom line. Don't ever forget... it is a
> business.

I guess you can go back to the 70's and Gary Dee with his several stints at WERE, WWWE and WHK. Plus Pete Franklin at WWWE. George Forbes at WERE. Lanigan at the old WGAR/1220.

I haven't listened to Triv for several months. Yes, Triv somehow has the ablity to gain a following. But if any upstart show in this market pops up with a far better product than what's currently on 1100 (not THAT hard to do, IMHO), then the equation changes dramatically.

- nate81<P ID="signature">______________
Nathan Obral
University Partnership Representative: LCCC Student Senate, Elyria, Ohio

Soon-to-be-webmaster - http://www.lcccradio.com</P>
 
Re: As Much As I Hate To Give Triv Props...

> >
> > I'm curious... Exactly who do you think CC fired to make
> > sure Trivisonno had no competition?
>
> Let's see:
>
> WMJI/105.7: Scott Howitt was canned in the 2001 Valentine's
> Day Massacre; while Mike Ivers moved to Majic from WGAR,
> Action Jackson eventually took the Scottster's slot. He's
> done decently, but Scott still should be there.
>
> WGAR/99.5: Danny Wright was 99.5's top-rated personality
> (!!!) in the PMD slot, but was canned in Nov. 2001. The
> durable Chuck Collier was moved over to Danny's slot, and
> now has to work for both WGAR and WMJI.
>
> WMVX/106.5: Never has had a solid "name" personality in
> their Mix phase though Bob McKay and Lee Anne Sommers have
> come close. Neither are with the station now.
>
> WKNR/1220. Geoff Sindelar retired when Jacor took over in
> January 1998, and what did they fill his 5p-7p slot with?
> ESPN Radio's The Fabulous Sports Babe. In tape-delay, no
> less. It was so bad that when AMFM took over, Kenny Roda
> wound up in the slot, which he's held (inexplicably) to this
> day.
>
> Opie & Anthony on WXTM/92.3 did themselves in with the
> sex-in-a-Catholic-Church stunt, don't anyone forget THAT.
> But if they didn't do that, and were still around today,
> Triv would have been completely dethroned.
>
> > You may not like Trivisonno, but the ratings are there.
> > Personally, I'm not a big Howard Stern fan, or Lannigan
> fan,
> > or Jim Rome fan, but I have to give credit where credit is
>
> > due. These are all go-to personalities that help build
> the
> > stations bottom line. Don't ever forget... it is a
> > business.
>
> I guess you can go back to the 70's and Gary Dee with his
> several stints at WERE, WWWE and WHK. Plus Pete Franklin at
> WWWE. George Forbes at WERE. Lanigan at the old WGAR/1220.
>
> I haven't listened to Triv for several months. Yes, Triv
> somehow has the ablity to gain a following. But if any
> upstart show in this market pops up with a far better
> product than what's currently on 1100 (not THAT hard to do,
> IMHO), then the equation changes dramatically.
>
> - nate81
>

Thank you nate81 for summing up the firings so completely and eloquently (as always). I would include Slats firing from WMMS on the list--I am not saying he could beat Triv heads-up, but it is interesting to note that CC let the PMD talent from all of their stations go--except Triv and maybe KISS. Not that the KISS demo is anywhere near WTAM.

It goes without saying that radio is a business, now more than ever that is true. My earlier description of Triv is a personal opinion. Take that for what it is...personal not business.


CC has done a great job of feeding the machine and dominating PMD.
Good Business-Yes.
Good Radio-to some.

If I choose not to patronize a business b/c they advertise on Triv's show, I know they don't care. The ROI for them has to be good, regardless of Triv's opinions, otherwise they wouldn't advertise there.

On a somewhat related note, when did Bob Serentini stop doing his political statements before his sales pitches? I kinda miss them, in a wierd sort of way...
Do you think it was impacting his business, or did he just grow bored with it?
 
Re: As Much As I Hate To Give Triv Props...

> On a somewhat related note, when did Bob Serentini stop
> doing his political statements before his sales pitches? I
> kinda miss them, in a wierd sort of way...
> Do you think it was impacting his business, or did he just
> grow bored with it?

Probably when he re-named all the dealerships "Serpentini" and shaved his 'stache. (Remember, before about two years ago, they were Merrick, Banner, Star, etc.)

It was a long-time schtick. He may have just grown bored. Or finally paid attention when research showed HE'S ANNOYING!
 
Re: As Much As I Hate To Give Triv Props...

> > > It was a long-time schtick. He may have just grown bored.
> Or finally paid attention when research showed HE'S
> ANNOYING!

I thought they were an effective, although kinda strange, way to break through the clutter..anything an advertiser can do to make sure his spots are memorable is a good thing..the best example is ''Mark'' on late night Cleveland T-V..classic local commercials..that people will talk about for years..
>
 
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