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Metro Morning is alive and well...

Y

Yeziknoradio

As a result of CBC's current labour dispute,
CBC's Metro Morning with Andy Barry will air on 89.5 CIUT (a Community radio station at the University of Toronto) Monday morning at 6 am.
The best way of putting it is "Lock in"

The purpose is to better demonstrate how important CBC radio is.
<P ID="signature">______________
"If you never say NO, How much is your YES worth?"
</P>
 
> As a result of CBC's current labour dispute,
> CBC's Metro Morning with Andy Barry will air on 89.5 CIUT (a
> Community radio station at the University of Toronto) Monday
> morning at 6 am.
> The best way of putting it is "Lock in"
>
> The purpose is to better demonstrate how important CBC radio
> is.

If I were Jim Waters over at CHUM Ltd., I'd be looking into hiring Andy and as many of the others as I could get (along with some new and intelligent voices), saying farewell to the oldies, and making 1050/CHUM a "smart talk" station pitched directly at the upscale and younger talk audience CBC has been getting.

This is something they should be considering for any underperforming AM they have in any of their big markets.
 
> If I were Jim Waters over at CHUM Ltd., I'd be looking into
> hiring Andy and as many of the others as I could get (along
> with some new and intelligent voices), saying farewell to
> the oldies, and making 1050/CHUM a "smart talk" station
> pitched directly at the upscale and younger talk audience
> CBC has been getting.
>
> This is something they should be considering for any
> underperforming AM they have in any of their big markets.
>

Andy Barrie was already employed in the 90's with CFRB 1010.
With highest respect to your opinion, Wouldn't Standard radio already have thought of this idea when Wally Crouter was retiring?...instead of hiring Ted Woolshin?

OR in the case of 640 Toronto (which hapens to be in worse shape by the way)
Why not have 640 Toronto snatch Andy Barrie up if the idea is great?

The other problem is that CHUM tried talk, and it failed..both in their sports format(Team 1050) and in their short lived Dr.Laura/oldies days.

Besides, oldies is alot cheaper to run.
One live morning show, and that's it.
The vt's in the pc look after the rest of the program...even the afternoon drive is vt'd...been that way since mid 1996. (minus the team days...and for the technical folk, minus the Pelmorex/Media net days...but the studio was still empty!)



<P ID="signature">______________
"If you never say NO, How much is your YES worth?"
</P>
 
> As a result of CBC's current labour dispute,
> CBC's Metro Morning with Andy Barry will air on 89.5 CIUT (a
> Community radio station at the University of Toronto) Monday
> morning at 6 am.
> The best way of putting it is "Lock in"
>
> The purpose is to better demonstrate how important CBC radio
> is.
>
In Calgary, several on-air hosts locked out from the CBC are doing a 1-hour show weekdays on CJSW 90.9(the University of Calgary's campus/community station) at 11am MT(1pm ET). It sounds almost like 'The Calgary Eyeopener'. Traffic reporter/former CJSW station manager, Don McSweeney organized the show.

-As a sidebar, I volunteer at CJSW and they really make a mess of the office, lol :)-<P ID="signature">______________

Canada TV and College Radio</P>
 
> > If I were Jim Waters over at CHUM Ltd., I'd be looking
> into
> > hiring Andy and as many of the others as I could get
> (along
> > with some new and intelligent voices), saying farewell to
> > the oldies, and making 1050/CHUM a "smart talk" station
> > pitched directly at the upscale and younger talk audience
> > CBC has been getting.
> >
> > This is something they should be considering for any
> > underperforming AM they have in any of their big markets.
> >
>
> Andy Barrie was already employed in the 90's with CFRB 1010.
>
> With highest respect to your opinion, Wouldn't Standard
> radio already have thought of this idea when Wally Crouter
> was retiring?...instead of hiring Ted Woolshin?

If they'd done so, they would have retained more of their audience if the BBMs are any guide. CFRB made a lot of mistakes in the 1990s and that was just one of them. There's no reason why they should have lost the morning talk lead to CBC Radio One if they'd programmed it right, but they did.

>
> OR in the case of 640 Toronto (which hapens to be in worse
> shape by the way)
> Why not have 640 Toronto snatch Andy Barrie up if the idea
> is great?

Again---has 640 made ANY really good decisions on programming lately? The 1.5 shares speak for themselves.

> The other problem is that CHUM tried talk, and it
> failed..both in their sports format(Team 1050) and in their
> short lived Dr.Laura/oldies days.

Not a valid comparison since you're alluding to specialty talk in one instance and an aborted fraction of a talk format in the other. The sports format was an attempt to crowd into a narrow niche that already ws filled by an existing station.
And the Dr.Laura experiment a decade ago was an aborted segment of what was originally SUPPOSED to be a full service talk format, which was never even close to fully implemented. (The rest of the plan, for local morning, afternoon drive and early evening talk shows at all the CHUM Ltd. AM stations including CHUM-AM in Toronto and a midday nationally-syndicated but Toronto-produced block, never came to fruition.)

> Besides, oldies is alot cheaper to run.
> One live morning show, and that's it.
> The vt's in the pc look after the rest of the program...even
> the afternoon drive is vt'd...been that way since mid 1996.
> (minus the team days...and for the technical folk, minus the
> Pelmorex/Media net days...but the studio was still empty!)

Cheaply run programming isn't always the bargain it seems, especially if you can't get out of the 1s in BBM share with it (and therefore can't generate the revenue a more successful station would attract).
 
Programming AM Radio

>
> Cheaply run programming isn't always the bargain it seems,
> especially if you can't get out of the 1s in BBM share with
> it (and therefore can't generate the revenue a more
> successful station would attract).
>
This sounds like the "Spend 5 dollars, make 6, spend 500, make 600" argument.
A good opinion to have, but when 1050 gave Dr. Laura to..."Our friends at Talk 640" (as 1050 put it at the time) 640 did not get better ratings than the automated 1050 CHUM...perhaps a better talk show would help?...perhaps 640 would have given up and gone oldies if 1050 were to find a better talk show to replace Dr. Laura, and...other talk programming that 640 and 1010 failed to grab a hold of in other time slots...?

(I further argue that 1050 should make afternoon drive live, along with the live morning drive...if they continue with the oldies format...1150 is!) <P ID="signature">______________
"If you never say NO, How much is your YES worth?"
</P>
 
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