Mexican License Radio stations

[e-dawg]

I was in San Diego a few days ago. I have a question about the Spanish radio station coming from Tijuana. Does the majority of Tijuana radio stations (Spanish language) prefere advertisements coming from US instead of Mexico? Also, does the station makes lot more money in sales if the ads are US base instead of Mexican base?

 

[Michael Rivers Kramer]

I was in San Diego a few days ago. I have a question about the Spanish radio station coming from Tijuana. Does the majority of Tijuana radio stations (Spanish language) prefere advertisements coming from US instead of Mexico? Also, does the station makes lot more money in sales if the ads are US base instead of Mexican base?

As a rule there is more money to be had on the US side. However, there are more than two million people in Tijuana and some of the stations are targeted to that audience...Ie the weaker signals....XHA 94.5, XHTIM 97.7, 107.7, AM 1550, AM 1270 and AM 1310. If you listen to ads on other stations like 91.7 and XLTN 104.5, you'll hear a mix from both sides of the border. Some businesses in Tijuana like Baja California based Dorain's Department Store advertise on those stations as well. I'm unsure whether American residents regardless of heritage would shop at Dorian's or Sanborn's.

 

[davideduardo]

As a rule there is more money to be had on the US side. However, there are more than two million people in Tijuana and some of the stations are targeted to that audience...Ie the weaker signals....XHA 94.5, XHTIM 97.7, 107.7, AM 1550, AM 1270 and AM 1310. If you listen to ads on other stations like 91.7 and XLTN 104.5, you'll hear a mix from both sides of the border.

Several of the operations now have the same programming on two frequencies. Both La Mejor and La Invasora are on two stations, one running spots for Tijuana and the other for the US market. Obviously, listeners get it as they will listen to the one that is most focused on the stores and services that are accessable to them.

 

[e-dawg]

Another question, I know that the English stations (Mexican license stations) broadcast from studios in National City, but what about the Spanish stations. Are DJ's broadcasting from studios in San Diego or Tijuana?

 

[mj]

Mexican Licensed English language stations are broadcasting from all over San Diego County, and not necessarily South Bay locations.
If Mexican licensed stations are broadcasting from the US they do need FCC permits.

 

[RadeoEngineer]

Mexican Licensed English language stations are broadcasting from all over San Diego County, and not necessarily South Bay locations.
If Mexican licensed stations are broadcasting from the US they do need FCC permits.

Just to clarify this comment (and I know what you mean), there are no Mexican licensed stations broadcasting from the U.S. They are receiving programming from the U.S. but the actual broadcast is originating in Mexico. And they do need permits for this to occur.