> You hear the same jingles in every market.
> >
> Well, colostomy los siento. One more thing gone. I recall
> hearing the XEG jingle recently. I haven't listened to the
> mexican AM band much in recent years, so I haven't heard the
> others. I do recall one night in Guadalajara when the radio
> played this 'Neener-Neener Neener' jingle between each song.
> And there was this one station in Juarez or Chihuahua or
> somewhere that had a jingle that sounded like a '30's car
> horn tune.
"Es Radio Mil" with a very blasting car horn effect... jingle dates back to about 1960. Every Radio Mil in Mexico and Central America has used it at one time or another. Original to XEOY 1000 in Mexico City.
Another, the Radio Centro jingle, is the melody of "shave and a haircut, two bits" and also was used on many Mexican stations as well as KTNQ in LA for nearly 25 years. Originated at XEQR 1030 in about 1957... under PD Ramiro Garza. "Oigo Radio Centro" was the lyric.
> As crowded as the airwaves are now, you'd think the
> programmers would look for ways to set their stations apart.
Since the jingles are duplicated only in different markets, they are unique in EACH market. Very few jingles are custom, due to cost. The KLVE Los Angeles custom jingles cost over $60 thousand for the first iteration of the current package.
I had the XERC-790 jingles recorded for me for HCRM1 in Ecuador; both were the WABC trax without the chime.
> As a teen, I could tell the difference between WLS and WHAS
> just by the sound of the processing.
> Thanks for setting me straight, David.
Back then, there were no good processors. There were Volumax and Audimax, Sta-Levels, Level Devils, etc. Each colored audio its own way, no matter how clean you tried to get them. Today's equipment is far less "colorful" and much more versatile in setting for each format.