Mexico Proposes HD Broadcasts be Allowed Along Northern Border

[Corned Beef and Cabbage]

Ibiquity Digital says the proposal from Mexico's Federal Telecommunications Commission is voluntary and only applies to stations within 200 miles of the U.S.

http://www.ibiquity.com/press_room/news_releases/2007/1034

 

[SUPERCASTER]

Mexican revenge!
They have to have some way to create equal interference and buzz back, that's why it's limited to the border.

 

[PocketRadio]

Ibiquity Digital says the proposal from Mexico's Federal Telecommunications Commission is voluntary and only applies to stations within 200 miles of the U.S.

http://www.ibiquity.com/press_room/news_releases/2007/1034

The average household income in Mexico is $2,800 - how are they supposed to pay for expensive HD radios ?

 

[clouseau]

The average household income in Mexico is $2,800 - how are they supposed to pay for expensive HD radios ?

It's not for them, it's for US. It's so their "border stations" can continue to compete in our markets.

Also, don't let "averages" obscure reality. There IS a "well to do" class in Mexico.

Clouseau

 

[radiopilot]

The average household income in Mexico is $2,800 - how are they supposed to pay for expensive HD radios ?

It's not for them, it's for US. It's so their "border stations" can continue to compete in our markets.

Also, don't let "averages" obscure reality. There IS a "well to do" class in Mexico.

Clouseau

The 'well to do' class in Mexico is not listening to radio or HD whatsoever, just as the 'well to do' here in this country are not listening to radio or HD but are using other mediums for audio listening... try as you might to get everyone thinking terrestrial radio is the only medium people listen to to.. but that number is diminishing.. and don't give in to the Arbitron ratings hype... they're only there to sell the hype to the advertisers to get ads onto radio.

Case in point.. Arbitron did a survey for Mexico's radio and surveyed 2500 people and figured this is a good basis for 19 million people in the city of Mexico... this would be and average of .000131 to 1 ratio of people listening to radio, what a crock of crap... if you're going to do a real survey do a sample of 100,000 or more to get real results... This is why I know Arbitron is crap when it comes to sampling and WHY I know 222 million here in the U.S. are not listening to terrestrial radio as some others have suggested... it's all hype!

http://www.arbitron.com/downloads/MexicoPresROGEng.pdf



Radiopilot

 

[Mike Walker]

The most listened to radio programming for "well to do" (college educated) in this country is PUBLIC RADIO. The percentage of college educated people who listen to country music is about 15 percent. For Adult Contemporary, it's about 29 percent. NPR's audience is 71 PERCENT college educated!

It's terrestrial, PUBLIC RADIO that attracts "well to do" listeners in this country. NPR has not only a huge audience, but it's an educated, affluent audience...people who have been willing to pay for quality programming for a LONG TIME!

But so called "border stations" are programmed TO AMERICANS. So why not let 'em use HD?

Anyone who thinks Mexicans don't listen to radio should visit a major market. ANY major market. Scan the dial and see how many spanish-language broadcasts you find. They're often THE TOP RATED stations in MANY markets. Rather than splitting 90 percent of the audience 40 ways as English language stations do in large markets, they get to split 10 percent of the audience two or three ways. THAT is a substantial chunk "of the pie".

 

[semoochie]

Studies have shown that the size of the sample isn't important above a certain point. It doesn't change the outcome.

 

[davideduardo]

The 'well to do' class in Mexico is not listening to radio or HD whatsoever,

Actually, it does. "A" socioeconomic level listens actually more than D and E do as more programming targets them because the market is income-level driven. This has been shown over several years of Arbitron surveys of Mexico City, as well as Guadalajara and Monterrey.

Case in point.. Arbitron did a survey for Mexico's radio and surveyed 2500 people and figured this is a good basis for 19 million people in the city of Mexico...

Actually, the 12+ population of Mexico City is 14.6 million, and the sample size is 5000.

if you're going to do a real survey do a sample of 100,000 or more to get real results..

That is impossible. In fact, the People Meter uses 3,250 meters to survey LA, with nearly the population 12+ of Mexico City (10.5 million). A good random probablility sample allows a few percent error with a 3000 person sample of the US. For time buying, erros of a couple of percent are insignificant. And the data replicates each time... a bad or underzie sample can not be replicated time after time. The Mexico City one has replicated for more than two years.

. This is why I know Arbitron is crap when it comes to sampling and WHY I know 222 million here in the U.S. are not listening to terrestrial radio as some others have suggested... it's all hype!

All manner of surveys have shown about 94% to 95% of 12+ Americans use radio weekly. The sample size for Arbitron for the US is several million a year.

 

[davideduardo]

Studies have shown that the size of the sample isn't important above a certain point. It doesn't change the outcome.

It's called a replication study. You keep adding sample, and when the results on each increment do not change the results, you have a decent sample size. THis is why you can pick the music for a radio station with 80 to 100 persons... because another study of 100 persons will show the same results, and another 100 the same results, etc.

 

[davideduardo]

The average household income in Mexico is $2,800 - how are they supposed to pay for expensive HD radios ?

Not in middle (C+ and B) and upper (A) sociioeconomic levels.

 

[davideduardo]

It's not for them, it's for US. It's so their "border stations" can continue to compete in our markets.

That is a little of it, but most border stations do not program for the US as the Mexican markets they are in are bigger and richer (except Tijuana). The main reason the stations petitioned the SCT is because American side stations get huge listening in Tijuana, Mexicali, Juárez, Matamoros, Nuevo Laredo, etc. And the local broadcasters saw HD as a reason why more people in Mexico might listen to US stations in the long run.

Also, don't let "averages" obscure reality. There IS a "well to do" class in Mexico.

Absolutely. Most radio revenue in Mexico is generated by stations that apeal to the upper two socioeconomic classes, A and B, while less use is made of those appealing to C, D and E levels. So the stations in Mexico are protecting themselves against any eventuality that might enhance US stastions, in English, appealing to the upper income levels where they make the most money.