In a thread below pianorox talked about a Classic Rock song heard on MMR, but not MGK. MMR finished up their March Madness program today, and the winning band, based on listener phone calls, was Pink Floyd. I wonder if the PD at MGK gets pissed off not only with the overlap between Greater Media's two rock stations, but also with the fact that the Classic Rockers are listening more to the heritage station than they are to the Classic Rock station. I thought for sure with the comotose state of rock on YSP that MMR and MGK would finally start distancing themselves from eachother with the bands that they play, but that does not appear to be the case.
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MGK vs MMR
- Thread starter Wil
- Start date
B
BinaryCodex
Guest
MGK vs MMR vs BEN vs EACH OTHER
> In a thread below pianorox talked about a Classic Rock song
> heard on MMR, but not MGK. MMR finished up their March
> Madness program today, and the winning band, based on
> listener phone calls, was Pink Floyd. I wonder if the PD at
> MGK gets pissed off not only with the overlap between
> Greater Media's two rock stations, but also with the fact
> that the Classic Rockers are listening more to the heritage
> station than they are to the Classic Rock station.
You make excellent points:
For years, I have wondered why Greater Media even bothers to distinguish MGK from MMR in their advertising because, imho, the stations are more similar than dissimilar. They share a similar playlist, similar on-air persona and even their positioning is similar. Not exact, but, similar enough. Then, add in the BEN factor, with some tunes on that station that manage, by osmosis, to migrate back and fourth from MGK, and the situation resembles the classic "fuster cluck".
Seems to me that if MMR would rock their collective gonads off, skewing a little younger and more male head-banger, if MGK would skew more main-stream, perhaps even a bit more female-oriented and neither station would share tunes on their respective playlists plus keep BEN as mainstream NON-Rock as possible, I bet the briefcase bandits (those are Account Execs, to the non-radio peeps among us) would be able to offer a more diverse package demographically when selling the entire pod to advertisers.
Simply one man's opinion. Mr. Speaker...I yield the floor.
> In a thread below pianorox talked about a Classic Rock song
> heard on MMR, but not MGK. MMR finished up their March
> Madness program today, and the winning band, based on
> listener phone calls, was Pink Floyd. I wonder if the PD at
> MGK gets pissed off not only with the overlap between
> Greater Media's two rock stations, but also with the fact
> that the Classic Rockers are listening more to the heritage
> station than they are to the Classic Rock station.
You make excellent points:
For years, I have wondered why Greater Media even bothers to distinguish MGK from MMR in their advertising because, imho, the stations are more similar than dissimilar. They share a similar playlist, similar on-air persona and even their positioning is similar. Not exact, but, similar enough. Then, add in the BEN factor, with some tunes on that station that manage, by osmosis, to migrate back and fourth from MGK, and the situation resembles the classic "fuster cluck".
Seems to me that if MMR would rock their collective gonads off, skewing a little younger and more male head-banger, if MGK would skew more main-stream, perhaps even a bit more female-oriented and neither station would share tunes on their respective playlists plus keep BEN as mainstream NON-Rock as possible, I bet the briefcase bandits (those are Account Execs, to the non-radio peeps among us) would be able to offer a more diverse package demographically when selling the entire pod to advertisers.
Simply one man's opinion. Mr. Speaker...I yield the floor.
Re: MGK vs MMR vs BEN vs EACH OTHER
You guys would know much more about this than I do, but maybe the seeming overlap between the 3 GM FM's is part of a business strategy? I was looking at GM's station portfolio and there seems to be a similar situation in Detroit. WCSX plays classic rock, WRIF plays rock, and WMGC plays adult contemporary.
If nothing else, Greater Media has a certain corner of the market covered in Philly. Are they just clumsy or are they trying to have three stations that wind up next to each other on the average listener's car radio presets?
Still...
I'm going to pop over to the Detroit board and get their thoughts. Wait a tick, I just noticed...there is no Detroit board. Well, I'll find the closest one.
> > In a thread below pianorox talked about a Classic Rock
> song
> > heard on MMR, but not MGK. MMR finished up their March
> > Madness program today, and the winning band, based on
> > listener phone calls, was Pink Floyd. I wonder if the PD
> at
> > MGK gets pissed off not only with the overlap between
> > Greater Media's two rock stations, but also with the fact
> > that the Classic Rockers are listening more to the
> heritage
> > station than they are to the Classic Rock station.
>
> You make excellent points:
>
> For years, I have wondered why Greater Media even bothers to
> distinguish MGK from MMR in their advertising because, imho,
> the stations are more similar than dissimilar. They share a
> similar playlist, similar on-air persona and even their
> positioning is similar. Not exact, but, similar enough.
> Then, add in the BEN factor, with some tunes on that station
> that manage, by osmosis, to migrate back and fourth from
> MGK, and the situation resembles the classic "fuster cluck".
>
>
> Seems to me that if MMR would rock their collective gonads
> off, skewing a little younger and more male head-banger, if
> MGK would skew more main-stream, perhaps even a bit more
> female-oriented and neither station would share tunes on
> their respective playlists plus keep BEN as mainstream
> NON-Rock as possible, I bet the briefcase bandits (those are
> Account Execs, to the non-radio peeps among us) would be
> able to offer a more diverse package demographically when
> selling the entire pod to advertisers.
>
> Simply one man's opinion. Mr. Speaker...I yield the floor.
>
You guys would know much more about this than I do, but maybe the seeming overlap between the 3 GM FM's is part of a business strategy? I was looking at GM's station portfolio and there seems to be a similar situation in Detroit. WCSX plays classic rock, WRIF plays rock, and WMGC plays adult contemporary.
If nothing else, Greater Media has a certain corner of the market covered in Philly. Are they just clumsy or are they trying to have three stations that wind up next to each other on the average listener's car radio presets?
Still...
I'm going to pop over to the Detroit board and get their thoughts. Wait a tick, I just noticed...there is no Detroit board. Well, I'll find the closest one.
> > In a thread below pianorox talked about a Classic Rock
> song
> > heard on MMR, but not MGK. MMR finished up their March
> > Madness program today, and the winning band, based on
> > listener phone calls, was Pink Floyd. I wonder if the PD
> at
> > MGK gets pissed off not only with the overlap between
> > Greater Media's two rock stations, but also with the fact
> > that the Classic Rockers are listening more to the
> heritage
> > station than they are to the Classic Rock station.
>
> You make excellent points:
>
> For years, I have wondered why Greater Media even bothers to
> distinguish MGK from MMR in their advertising because, imho,
> the stations are more similar than dissimilar. They share a
> similar playlist, similar on-air persona and even their
> positioning is similar. Not exact, but, similar enough.
> Then, add in the BEN factor, with some tunes on that station
> that manage, by osmosis, to migrate back and fourth from
> MGK, and the situation resembles the classic "fuster cluck".
>
>
> Seems to me that if MMR would rock their collective gonads
> off, skewing a little younger and more male head-banger, if
> MGK would skew more main-stream, perhaps even a bit more
> female-oriented and neither station would share tunes on
> their respective playlists plus keep BEN as mainstream
> NON-Rock as possible, I bet the briefcase bandits (those are
> Account Execs, to the non-radio peeps among us) would be
> able to offer a more diverse package demographically when
> selling the entire pod to advertisers.
>
> Simply one man's opinion. Mr. Speaker...I yield the floor.
>
B
BinaryCodex
Guest
Re: MGK vs MMR vs BEN vs EACH OTHER
> You guys would know much more about this than I do, but
> maybe the seeming overlap between the 3 GM FM's is part of a
> business strategy? I was looking at GM's station portfolio
> and there seems to be a similar situation in Detroit. WCSX
> plays classic rock, WRIF plays rock, and WMGC plays adult
> contemporary.
>
> If nothing else, Greater Media has a certain corner of the
> market covered in Philly. Are they just clumsy or are they
> trying to have three stations that wind up next to each
> other on the average listener's car radio presets?
It would seem to be a better business-model, imho, to broaden, rather than narrow, the demographic appeal of three FMs so that there would be more opportunity to "sell deep" as far as audience coverage is concerned. From the 12/17-18/34 men to the 25/49 men and women, they could cover the demos like a blanket. Now THAT would be something that would make ANY respectable radio salesperson salivate. (Yeah, I know: "respectable" in the same sentence with "radio salesperson" is oxymoronic...)
And, as you said: "Greater Media has a certain corner of the market covered in Philly." I'd simply add that that "certain corner" is the one into which they apparently have painted themselves!
> You guys would know much more about this than I do, but
> maybe the seeming overlap between the 3 GM FM's is part of a
> business strategy? I was looking at GM's station portfolio
> and there seems to be a similar situation in Detroit. WCSX
> plays classic rock, WRIF plays rock, and WMGC plays adult
> contemporary.
>
> If nothing else, Greater Media has a certain corner of the
> market covered in Philly. Are they just clumsy or are they
> trying to have three stations that wind up next to each
> other on the average listener's car radio presets?
It would seem to be a better business-model, imho, to broaden, rather than narrow, the demographic appeal of three FMs so that there would be more opportunity to "sell deep" as far as audience coverage is concerned. From the 12/17-18/34 men to the 25/49 men and women, they could cover the demos like a blanket. Now THAT would be something that would make ANY respectable radio salesperson salivate. (Yeah, I know: "respectable" in the same sentence with "radio salesperson" is oxymoronic...)
And, as you said: "Greater Media has a certain corner of the market covered in Philly." I'd simply add that that "certain corner" is the one into which they apparently have painted themselves!
E
eGillCVI
Guest
Re: MGK vs MMR vs BEN vs EACH OTHER
Maybe the narrow demo appeal is the best they can do with rest of the stations in town doing what they're doing. I mean, it's not like nothing about these stations has changed in all these years. They've obviously experimented with other demos. There's got to be a reason MGK & MMR (and now BEN) are reaching out to the same audience by playing a lot of the same songs. I guess they keep finding that the sales folks have an easier (more lucrative) time of it when all three stations are hitting the same narrow chunk of audience.
> It would seem to be a better business-model, imho, to
> broaden, rather than narrow, the demographic appeal of three
> FMs so that there would be more opportunity to "sell deep"
> as far as audience coverage is concerned. From the
> 12/17-18/34 men to the 25/49 men and women, they could cover
> the demos like a blanket. Now THAT would be something that
> would make ANY respectable radio salesperson salivate.
> (Yeah, I know: "respectable" in the same sentence with
> "radio salesperson" is oxymoronic...)
>
> And, as you said: "Greater Media has a certain corner of the
> market covered in Philly." I'd simply add that that "certain
> corner" is the one into which they apparently have painted
> themselves!
>
Maybe the narrow demo appeal is the best they can do with rest of the stations in town doing what they're doing. I mean, it's not like nothing about these stations has changed in all these years. They've obviously experimented with other demos. There's got to be a reason MGK & MMR (and now BEN) are reaching out to the same audience by playing a lot of the same songs. I guess they keep finding that the sales folks have an easier (more lucrative) time of it when all three stations are hitting the same narrow chunk of audience.
> It would seem to be a better business-model, imho, to
> broaden, rather than narrow, the demographic appeal of three
> FMs so that there would be more opportunity to "sell deep"
> as far as audience coverage is concerned. From the
> 12/17-18/34 men to the 25/49 men and women, they could cover
> the demos like a blanket. Now THAT would be something that
> would make ANY respectable radio salesperson salivate.
> (Yeah, I know: "respectable" in the same sentence with
> "radio salesperson" is oxymoronic...)
>
> And, as you said: "Greater Media has a certain corner of the
> market covered in Philly." I'd simply add that that "certain
> corner" is the one into which they apparently have painted
> themselves!
>
Re: MGK vs MMR vs BEN vs EACH OTHER
So, I asked about Detroit's GM stations at the Wisconsin and Chicago boards. I guess I'm still a bit of a newb; I didn't even think of posting on the Coast-To-Coast board. So, anyway, if anyone's interested, here's the link to my question on the Coast to Coast board. One of the Chicago mods moved it there.
http://www.radio-info.com/mods/board?Post=678638&Board=usa
So, I asked about Detroit's GM stations at the Wisconsin and Chicago boards. I guess I'm still a bit of a newb; I didn't even think of posting on the Coast-To-Coast board. So, anyway, if anyone's interested, here's the link to my question on the Coast to Coast board. One of the Chicago mods moved it there.
http://www.radio-info.com/mods/board?Post=678638&Board=usa
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