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MGM launches digi-net 'The Works'

C

crackedscreen

http://www.broadcastingcable.com/news/local-tv/exclusive-mgm-launches-digi-net-works/130865

MGM is reentering the multicast space with a new offering called The Works.

The Works features primarily news product of both the local and national variety, according to an MGM insider, along with feature films from the MGM library, as well as sports and comedy.

The Works launched in recent weeks on stations owned or operated by Titan Broadcast Management in markets that include New York, Los Angeles, Chicago, Philadelphia and Dallas-Ft Worth. The channel reaches 31% of U.S. households, according to the insider.

MGM would not comment publicly on the new venture. Titan did not return calls for comment at press time.

Titan sold four stations to Sinclair in 2013.

The digi-net space is booming, with the likes of movie channels This TV, which MGM cofounded and distributes, and Movies!, which is a partnership between Fox and Weigel; as well as vintage program nets such as Antenna TV and Me-TV fighting for carriage and for viewers.
Click to expand...
 
It's been on the air on KDOC 56.4 for a week or two.
It's absolute garbage.
They've literally been rotating a grand total of ~15 of the exact same movie titles over the past two weeks.
It only airs about 10 hours of programming a day, the rest of the time it's running infomercials which the world needs more of, right?
 
Yeah it confuses me too. Isn't all the product MGM owns these days worth anything already on ThisTV? Of course, MGM's "golden age" business got sold off to Ted Turner back in 1985.
 
Unless they intended this to cover areas where This or Movies! couldn't be covered because of sales agreements, I too, fail to see the point. They don't have so much to distribute which isn't already covered via the existing digi-nets or their syndication sales.
 
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