MGM has extended its agreement with Eluvio to use to the Content Fabric distribution service for MGM.com and MGM Roar, its B2B streaming platform.
MGM Roar provides MGM licensing partners with access to new content, screenings, and marketing materials for the studio's library of films, TV shows and digital assets. The studio is using Eluvio’s tech to support secure and personalized access to advance screeners along with ticketed pre-release screenings of new shows and films online and on Apple TV.
Individual film and TV pilots will be screened in 4K with individualized watermarking, encryption and digital rights management from Content Fabric. Eluvio said its APIs will allow MGM to create customized sites, configure campaign availability policies and issue secure blockchain-backed tickets.
