From Broadcasting and Cable:
Stations are getting another option for the post-digital switchover world as Metro-Goldwyn-Mayer is rolling out “This TV,” a new ad-supported around-the-clock linear digital channel designed for broadcast stations’ digital spectrum.
The new network, a partnership with Chicago-based Weigel Broadcasting, will launch this fall. It gets immediate carriage with Weigel stations in Chicago, Milwaukee and South Bend, Ind.
The idea is for MGM is to leverage its library of more than 4,100 films and 10,000 hours of television programming, but also to give stations the chance to localize the look.
Full story at:
http://tinyurl.com/6bttp6
Since this will be partnered with Weigel I wonder if this will be IN ADDITION to Me-TV And Me-Too(TV) or if it'll be replacing it. I know Weigel said it will stop carrying Me-TV and Me-Too once both of those stations have digital low power stations in gear.
Sounds kind of like an RTN type thing
Stations are getting another option for the post-digital switchover world as Metro-Goldwyn-Mayer is rolling out “This TV,” a new ad-supported around-the-clock linear digital channel designed for broadcast stations’ digital spectrum.
The new network, a partnership with Chicago-based Weigel Broadcasting, will launch this fall. It gets immediate carriage with Weigel stations in Chicago, Milwaukee and South Bend, Ind.
The idea is for MGM is to leverage its library of more than 4,100 films and 10,000 hours of television programming, but also to give stations the chance to localize the look.
Full story at:
http://tinyurl.com/6bttp6
Since this will be partnered with Weigel I wonder if this will be IN ADDITION to Me-TV And Me-Too(TV) or if it'll be replacing it. I know Weigel said it will stop carrying Me-TV and Me-Too once both of those stations have digital low power stations in gear.
Sounds kind of like an RTN type thing