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MIA-FTL-HLYWD ARBITRON PPM RATINGS RELEASED: MAY 2010

For the period Thu. 4/29/10 - Wed. 5/26/10, the publicly released PPM data for persons overall age 6+ can be found on the Radio-Info.com Miami-Ft. Lauderdale-Hollywood, FL Ratings Grid.

The next ratings period is June 2010 (Thu. 5/27/10 - Wed. 6/23/10), with the publicly released PPM data for persons overall age 6+ available on Fri. 7/16/10.

Additions to the ratings grid:

Station Share % Cume Format Owner

WLYF-FM STREAM 0.2 22,700 AC Lincoln
WHIM-AM 0.1 36,700 Religious Salem
 
Interesting that they use age 12 and up. Yesterday Sid Rosenberg was bragging how he beat LeBatard in 25-54 but that 790 was "bragging" that "they" won ages 18-34 but Sid said the only demos that matter are 25-54. Since I am not in the business, who is right? Just curious. Thanks.
 
Hockeyfan said:
Interesting that they use age 12 and up. Yesterday Sid Rosenberg was bragging how he beat LeBatard in 25-54 but that 790 was "bragging" that "they" won ages 18-34 but Sid said the only demos that matter are 25-54. Since I am not in the business, who is right? Just curious. Thanks.

Both are right... either demo is important for male oriented sports sales.
 
DavidEduardo said:
Hockeyfan said:
Interesting that they use age 12 and up. Yesterday Sid Rosenberg was bragging how he beat LeBatard in 25-54 but that 790 was "bragging" that "they" won ages 18-34 but Sid said the only demos that matter are 25-54. Since I am not in the business, who is right? Just curious. Thanks.

Both are right... either demo is important for male oriented sports sales.

That is absolutely correct.

David, I personally believe that there's not enough of a market for so many sports stations. When the pickens was good a few years ago, I could make the case for two. Now, there's not eough talent or dollars to go around for two let alone four.

Agree or Disagree?
 
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