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MIA-FTL-HLYWD Arbitron Radio Ratings: July 2012

P

pjc1961

Miami-Ft. Lauderdale-Hollywood area ratings: http://www.radio-info.com/markets/miami-ft-lauderdale-hollywood

Publicly released age 6+ overall rankings for the July 2012 survey period covering Thu. 6/21/12 - Wed. 7/18/12.

The next survey period will be for August 2012 covering Thu. 7/19/12 - Wed. 8/16/12 with the report delivery date being Wed. 9/5/12
(delayed one day due to Labor Day holiday on Mon. 9/3/12).

Note: stations that do not subscribe to Arbitron in certain markets will not show in those markets.
 
can someone pls explain to me why hot 105 has been the number one station in miami for i dunno how many years.. seriously ppl soul music/r&b oldies ?? where are the meters for this station ?? i am fairly young almost mid 30's and cant really recall the last time *anyone* sat in my car or came into my home and said quick quick put on hot 105 their playing awesome music. im confuse. last time anybody told me to tune to 105.1 was when hot 105 was some sort of dance/hip hop/freestyle music hybrid just b4 1991 or 2 i think.


sorry needed to vent
 
Nocturnalstate said:
can someone pls explain to me why hot 105 has been the number one station in miami for i dunno how many years.. seriously ppl soul music/r&b oldies ?? where are the meters for this station ?? i am fairly young almost mid 30's and cant really recall the last time *anyone* sat in my car or came into my home and said quick quick put on hot 105 their playing awesome music.
Click to expand...

First question to ask yourself: Are you African American? (no need to answer here, of course!).

- 70% of the WHQT cume is historically Black. (The rest is Hispanic and then "Other."

Second question: do any of the people you have in your car or home also like stations like WEDR? That's where the continuum goes on the younger end, quite by design; WEDR and WHQT are complementary and serve the 22% of the Miami MSA that is African American.

WEDR is predominantly 18-34, and WHQT is aimed at 35+, with lots of overlap, of course.
 
The other thing is, take a look at HOT 105's cume. Not that great. There are 9 other stations with higher cume. So that means that people are tuning in and listening a long time. They are loyal and like what HOT is doing. That says something for the programming (ie: music, talent, number of commercials, etc)
 
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