MIAMI-FTL-HOLLYWOOD ARBITRON RATINGS: JANUARY 2011

[pjc1961]

http://www.radio-info.com/markets/miami-ft-lauderdale-hollywood

Age 6+ overall publicly released data for the January 2011 period Thu. 1/6/11 to Wed. 2/2/11.
Next monthly report will be for February 2011 (Thu. 2/3/11 to Wed. 3/2/11) with the release date of Tue. 3/22/11.

 

[HankKingsley]

What in the world happened to WHDR? Goose egg?

Is this an encoder issue or is absolutely no one in the sample listening to this station?

 

[HankKingsley]

Nevermind - just saw the change in calls to WFEZ

 

[lb7906]

With Cox fixing their one problem station, it looks as though they are in great shape in Miami. Clear Channel has some issues to address with MIB and MIA and Beasley is a mess. QAM isn't even pulling a 1 share, Power continues to decline and Country doesn't work in Miami.

 

[pjc1961]

Re: WEST PALM BEACH-BOCA RATON ARBITRON RATINGS: JANUARY 2011

http://www.radio-info.com/markets/west-palm-beach-boca-raton

Age 6+ overall publicly released data for the January 2011 period Thu. 1/6/11 to Wed. 2/2/11.
Next monthly report will be for February 2011 (Thu. 2/3/11 to Wed. 3/2/11) with the release date of Thu. 3/24/11.

 

[Gregg]

Some Miami ratings thoughts...

--WFEZ Easy 93 debuts at a tie for #6. That's impressive, considering formats aimed at older listeners often take a while to show results. And the audience is broad-based... according to David Eduardo, the compostion is 40% White/other, 35% Hispanic and 25% Black. For a station playing Neil Diamond, Dionne Warwick and the Carpenters, that's a good mix.
--AC WLYF falls to #5. It's usually #1 or #2. Oldies WMXJ falls to #13. It's usually top ten. AC WEAT loses half its audience in the Miami book, drops to #2 in the West Palm Beach book. WFEZ's debut in the West Palm book is not improessive... #19.
--What happened to AM radio? The highest ranked AM station is Hispanic Talk WAQI at #18 followed by similar formats on WQBA at #21, WSUA at #21, also tied with the highest ranking English station, Talk WIOD, #21. Two Anglo sports stations, WQAM and WAXY, tie at #25. People Meters have really crushed AM numbers in Miami. But that isn't true in many other markets. Doesn't anyone in Miami care about the news or discussion?
--Urban WEDR hasn't been hurt by People Meters. It's #1. And Urban AC WHQT is tied for #3. Very impressive for a market that doesn't come to mind for a large African-American listener base. Urban WMIB is far down the list at #20.
--Hispanic AC WMGE is #2. (WRMA used to be the big Hispanic AC in the market along with WAMR, virutally indistinguishable. But WRMA has tumbled and WAMR is more contemporary.)
--Top 40 WHYI is the top Anglo stsation, tied for #3. They have a pretty good lead against CHR/Rhytmic WPOW #8.
--The Contemporary Latin format has WAMR at #6, WRTO at #11 and WXDJ at #12.
--Miami becomes the only major U.S. market with no contemporary rock station, with the demise of WHDR. Classic Rock WBGG is down to #16.

Gregg
[email protected]

 

[davideduardo]

--WFEZ Easy 93 debuts at a tie for #6. That's impressive, considering formats aimed at older listeners often take a while to show results. And the audience is broad-based... according to David Eduardo, the compostion is 40% White/other, 35% Hispanic and 25% Black. For a station playing Neil Diamond, Dionne Warwick and the Carpenters, that's a good mix.

However, the station is not top 10 in 25 to 54, but it made WFLC look much better by dropping WLYF.

--Urban WEDR hasn't been hurt by People Meters. It's #1. And Urban AC WHQT is tied for #3. Very impressive for a market that doesn't come to mind for a large African-American listener base. Urban WMIB is far down the list at #20.

WMIB is not urban, it is Spanish AC. Many urbans like WEDR cleaned off the excessive chatter and are now lookking very well, like Majic and The Box in Houston.

--Hispanic AC WMGE is #2.

WMGE is CHR.

[/quote]--The Contemporary Latin format has WAMR at #6, WRTO at #11 and WXDJ at #12. to #16.[/quote]

WAMR is Personality AC, WRTO is rhythmic, and WXDJ is rhythmic and salsa (tropical).