MIAMI-FTL-HOLLYWOOD ARBITRON RATINGS: MARCH 2011

[pjc1961]

http://www.radio-info.com/markets/miami-ft-lauderdale-hollywood

Persons age 6+ overall publicly released data for the March 2011 period of Thu. 3/3/11 to Wed. 3/30/11.
Next report will be for April 2011 (covering Thu. 3/31/11 to Wed. 4/27/11) with the report release date of Tue. 5/17/11.

 

[SportsDotCom]

Wonder what Ken Charles shelf life is at WIOD when he's losing AM drive Men 25-54 to WQAM and WAXY? Not to mention he's losing PM drive to WAXY.

This was the station of Rick & Suds, Neil Rogers, and Phil Hendrie. Oh, how the mighty have fallen! WIOD that is.
I don't think any PD at CC-Miami can be considered anything but a glorified schedule maker.

 

[smedge2006]

No PD can make a difference at IOD as long as it is locked into the syndicated right wing talk template. They're unable to program to Miami's heritage in talk radio, which is live, local, loud, lewd and left-wing.

 

[FLjack2]

wow. TSL at Hot 105 must be HUGE. Their cume is nearly half of Power 96, yet they are #1 overall!

 

[gordonlee]

No PD can make a difference at IOD as long as it is locked into the syndicated right wing talk template. They're unable to program to Miami's heritage in talk radio, which is live, local, loud, lewd and left-wing.

I too yearn for a true local news/talk station... WWL-AM in New Orleans is a fantastic station, check them out online.

As for Miami talk radio needing to be left-wing to succeed, well, it didn't work out too well (ratings-wise and business-wise) when WINZ-AM was "Progressive Talk" a few years ago...

 

[radioguy39nj]

No PD can make a difference at IOD as long as it is locked into the syndicated right wing talk template. They're unable to program to Miami's heritage in talk radio, which is live, local, loud, lewd and left-wing.

I too yearn for a true local news/talk station... WWL-AM in New Orleans is a fantastic station, check them out online.

As for Miami talk radio needing to be left-wing to succeed, well, it didn't work out too well (ratings-wise and business-wise) when WINZ-AM was "Progressive Talk" a few years ago...

WWL also simulcasts on 105.3 FM. WIOD needs to simulcast or migrate to a full-market FM. The programming has to be more relevant to the Miami-Ft Lauderdale area.

IMHO, Miami and New York are the two worst markets for local talk programming.

 

[gordonlee]

WWL also simulcasts on 105.3 FM. WIOD needs to simulcast or migrate to a full-market FM. The programming has to be more relevant to the Miami-Ft Lauderdale area.

IMHO, Miami and New York are the two worst markets for local talk programming.

Yep, WWL does a very good job covering New Orleans.

As for New York, I think part of the problem is that the nationally syndicated hosts like Limbaugh, Hannity, Levin, John Batchelor all come out of WABC (and to a lesser extent WOR's hosts are also syndicated). But I agree, it is a shame that New York has no real local talk radio on the big stations.

 

[lb7906]

Is it to early to deem CC 103.5 format a dud?

 

[smedge2006]

As for Miami talk radio needing to be left-wing to succeed, well, it didn't work out too well (ratings-wise and business-wise) when WINZ-AM was "Progressive Talk" a few years ago...

How many times must we debunk this canard?
From 2008...
" In the most recent Arbitron ratings survey, WINZ's morning show topped conservative talk rival WIOD in the same time slot among the core talk radio demographic of men 25-54, and just a tenth of a point behind them 25-54 overall, 1.3-1.4." And that was despite WINZ being just "one" of the 5 L's the rest of the day.

http://ltradio.blogspot.com/2008/08/sandler-out-at-winz.html

As for left-wing talk not working in Miami, two fill in the blank questions:

1. The most successful talk host in Miami history was the late (blank)...

2. And (blank's) politics were (blank)...

 

[davideduardo]

How many times must we debunk this canard?
From 2008...
" In the most recent Arbitron ratings survey, WINZ's morning show topped conservative talk rival WIOD in the same time slot among the core talk radio demographic of men 25-54, and just a tenth of a point behind them 25-54 overall, 1.3-1.4." And that was despite WINZ being just "one" of the 5 L's the rest of the day.

There is no need to debunk an out of context observation.

1. Those were diary numbers, not PPM.
2. Even Neil Rogers could not muster a 1 share in the PPM.
4. The single-book diary comment was based on one station being something like 23rd and the other being 24th. Even in sports, there is no distinction for being next to last instead of dead last.

 

[davideduardo]

WWL also simulcasts on 105.3 FM. WIOD needs to simulcast or migrate to a full-market FM. The programming has to be more relevant to the Miami-Ft Lauderdale area.

WWL was a leading station before adding FM. WIOD has no base to build out from.

 

[smedge2006]

WWL was a leading station before adding FM. WIOD has no base to build out from.

It had a base but tore it down in the late 90's when it canned Neil Rogers and became the Rush Limbaugh - generic conservatalk station.

To be fair, WWL had gone down the syndication road and its local base was a little shaky before Katrina's devastation made it the "go-to" station again. I have to imagine a lot of people whose only informational lifeline was WWL, either stuck in NOLA or taking refuge somewhere between Houston and Atlanta, not only see the station as a radio station but as a friend for life, something that really couldn't be said before the storm.

. The single-book diary comment was based on one station being something like 23rd and the other being 24th. Even in sports, there is no distinction for being next to last instead of dead last.

Are you sure about that last sentence, especially considering where the all-sports stations generally linger in the Miami ratings nowadays?

As far as there being no distinction for being next to last as opposed to dead last, ask two gazelles getting chased by a cheetah. As the old saying goes, "I don't have to be the fastest, I just have to be faster than you." WINZ was faster than IOD in the morning but rather than allow Darwinism to take its course, management shot down the faster gazelle and let the slowpoke live another day.

 

[SportsDotCom]

WWL was a leading station before adding FM. WIOD has no base to build out from.

It had a base but tore it down in the late 90's when it canned Neil Rogers and became the Rush Limbaugh - generic conservatalk station.

To be fair, WWL had gone down the syndication road and its local base was a little shaky before Katrina's devastation made it the "go-to" station again. I have to imagine a lot of people whose only informational lifeline was WWL, either stuck in NOLA or taking refuge somewhere between Houston and Atlanta, not only see the station as a radio station but as a friend for life, something that really couldn't be said before the storm.

. The single-book diary comment was based on one station being something like 23rd and the other being 24th. Even in sports, there is no distinction for being next to last instead of dead last.

Are you sure about that last sentence, especially considering where the all-sports stations generally linger in the Miami ratings nowadays?

As far as there being no distinction for being next to last as opposed to dead last, ask two gazelles getting chased by a cheetah. As the old saying goes, "I don't have to be the fastest, I just have to be faster than you." WINZ was faster than IOD in the morning but rather than allow Darwinism to take its course, management shot down the faster gazelle and let the slowpoke live another day.

I think DE's point was that one time Nicole Sandler at WINZ beat Dave LaMont o WIOD was an anomaly. It happened one time and never happened before or again. Yes, I know she was fired shortly after in Aug of 08, but the next trends weren't kind to her. When you factor in that it was diary based, it comes across as an even bigger fluke.

 

[davideduardo]

The single-book diary comment was based on one station being something like 23rd and the other being 24th. Even in sports, there is no distinction for being next to last instead of dead last.

Are you sure about that last sentence, especially considering where the all-sports stations generally linger in the Miami ratings nowadays?

As far as there being no distinction for being next to last as opposed to dead last, ask two gazelles getting chased by a cheetah. As the old saying goes, "I don't have to be the fastest, I just have to be faster than you." WINZ was faster than IOD in the morning but rather than allow Darwinism to take its course, management shot down the faster gazelle and let the slowpoke live another day.

I was engaging in hyperbole.

Radio is not a business of exactitude. Stations in the top 10 will not necessarily bill in accordance with rank, as the #9 in a sales demo might actually be #1 in billings. But all stations in a tier will bill at reasonably close levels.

On the other hand, stations near the bottom of the ratings will bill fairly poorly (unless they are brokered, paid religion, etc.) and whether a station in a big market is 23rd or 28th or 21st is not going to matter much.

There are no absolute first places... all the stations in the top tier are going to be profitable, and all are thus winners. In Miami, that might mean the top 10 or 12 stations in sales-demo rankers.

Talk stations came into PPM with a cume disadvantage... good TSL, lower relative cume in most places. And PPM has more of a cume dependency than the diary. Look at WQAM... very top tier in billings in the diary, and now an also-ran station in many respects in the PPM.

Comparisons with the diary are, essentially, void. And single book diary comparisons have always been suspect when looked at at the daypart level and not replicated before or after.

 

[davideduardo]

WWL was a leading station before adding FM. WIOD has no base to build out from.

It had a base but tore it down in the late 90's when it canned Neil Rogers and became the Rush Limbaugh - generic conservatalk station.

WWL has had excellent ratings even to the time it added FM... whether you like the content or not, the station had big numbers consistently and they had, thus, a base to build on when adding an FM.