Hi all:
Michael and Stormie Omartian have done more for connecting Christian music to people than just about anyone I can mention. Thanks to their insight, love, constancy and ability to connect with talent, just about all of the artists mentioned I've used in 'merged' formats which have been waiting for a radio home. Rhythm & Essence is one I created about 8 years ago that brings the best of soul, gospel, jazz, oldies, alternative music out there...and when people hear it...they BEG me to tell them where it is on the dial...and I say: 'someday, somewhere, on a station near you.'
Long ago I had a vision for Christian and contemporary artists to find their way together on the radio. It appeared to be a great way to introduce the masses to Christian talent and the message. Had the resources of some local talent, like Boston's Angelo & Veronica, who were infamous for doing gigs where their lyrics and incredible beat-driven music got to people's feet...and souls...no 'groping on the dance floor' happened when those two sang and EVERYONE loved them.
I've known some famous talent in my day too on both sides of the spectrum (Christian and secular)...and find so much a common theme to many of these artists. All have something to say, all that I have a fondness for truly want to reach people with a message or thought or emotion. Folks like Marty McCall, Tony Orlando, Paul Stookey, Chris Botti, Aztec TwoStep, Livingston & Kate Taylor (brother and sister of James Taylor), OnFire from Los Angeles, etc. have crossed paths with me and those conversatons are what I draw my conclusions.
Being 30+ years in radio, designing custom formats and doing everything from Oldies to CCM I have truly keyed into what brings a listener home to stay where you broadcast. It's always been music/personality/message, every time. What's been hard to witness is that tried and true platform disappearing on most Christian stations. The last CCM gig was Providence RI, where some of my audience was 'newborns' - the birthing center of Women & Infants Hospital, where the nurses were bring life in and loving the music (which they would record for listening later on as well); across the building was the horror of abortion taking place.
Of late we have had a new rush of low power Christian stations hit our area of southern New England (for the first time in history - and I tried to make this happen 20+ years ago to a hard fight from the pastoral elite!). With these new stations come some flexibility in the music and some mix of ministers...but they lack personality, the live voices that tie listener to locale. Some will do it with the bulletin board stuff, you know, the 'what's happening where' items...but they don't have a local presence outside of the stick whereby they broadcast. No live meet & greets...no fundraisers (and they missed out on the PERFECT opportunity to help 160 misplaced people in a giant apartment complex fire in Norwich CT...the seculars were there, Christian radio non-existent as always.)
I've heard it said that one can be spiritually powerful but no earthly good. Christian radio that does not LIVE in its neighborhoods on a day to day basis can't be the witness it needs to be, cannot touch people, and thereby loses it 'salt' and its potential impact; all it does is 'preach to the choir'. Living in a neighborhood is much more than house of worship, it's daily interaction with those around you. That's where you truly see people - where they come from, what hurts, how we can be a help, where we need to spread joy, love and laughter. For as much as I try I still can't smile to 'The Old Rugged Cross' because of the weight of what the Lord did on that day, but I can watch the heavens open whenever I play 'Breaking Through' - my theme song - from First Call. There is where the joy and laughter lives and I honestly, deeply feel God smile. Marty and the girls - the 'Manhattan Transfer' of Christian music - are a great big WOW. They have touched me, inspired me, held me up with what they do more than most sermons ever did. Something tells me the Omartians understand how these artists have tremendous impact in the simple act of song.
Michael and Stormie have been good and purposeful 'salt' for ages...they literally handed us DJs solid talent with a true, inspiring message in a variety of styles. Yet I find their effort 'buried' by stations which don't play the music, and worse - programmers acrosss the dial who can't fathom what a breath of fresh air it is to listeners and us radio folk alike to bring back this music as 'crossover' talent in mainstream media. Am I the only one that has found our CCM greats acceptable to secular radio listeners?
What a truly glorious day it will be, when these incredible artists will be set free, to be who they are in God's eyes and getting their message out through unfettered skies. (That's airwaves, folks!)
-Bill Alley
WINY'S JUKE BOX GOLD
Putnam CT
[email protected]