I always felt the jingle was used ironically, so that makes senseBy the way, the "little bit of heaven" thing came from a 1975 one-off jingle that Shadoe Stevens, then program director, had the Pointer Sisters cut while they were at the station. It became so popular that people instantly associate it with the station, regardless of era. Ironic, given that the format rarely used jingles and album rock listeners were (supposedly) jingle-averse:


