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Microsoft ends ties with MSNBC

raccoonradio

raccoonradio

http://www.volesoft.com/?article=28561

As rumored here before...Maybe it'll be NBC Cable news?

"SOFTWARE GIANT Microsoft has ended another failed experiment at trying to get into the telly business. Vole will dump all its interest in the MSNBC cable news channel, while NBC will continue to run the station by itself over the next two years. Vole keeps joint control of MSNBC.com, which it uses as the MSN news feed.

"However, what is funny about the whole thing is that it was done over Christmas when few hacks will have been working. The offices of Vole, NBC, and MSNBC were all shut and there was no way for those poor hacks and hackettes rostered on over the holiday weekend to get more information."<P ID="signature">______________
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from MSNBC.com:

http://www.msnbc.msn.com/id/10575252/

"NBC Universal will assume majority control of the 24-hour cable channel MSNBC under a restructuring of its 10-year-old joint venture agreement with software giant Microsoft, the two companies announced Friday...NBC Universal, a majority-owned subsidiary of General Electric Co., has the option to buy Microsoft's remaining share of the cable channel to take 100 percent ownership within two years."
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Anyone willing to bet just how long MSNBC remains on the air now that the network doesn’t have Bill Gates billions as a financial cushion?

I’ve always found it ironic that MSNBC starts its weekday mornings with a radio show (Imus in the Morning) while the other cable news networks have regular newscasts with TV anchors.

Considering the history and talent at NBC it is ironic that MSNBC lags behind CNN and especially FOX in the ratings. One reason could be the constant turnover of on-air anchors and reporters.

Yes CNN and FOX have undergone personnel changes over the years as well. Especially CNN when they dumped most of the people who helped start the network back in the 1980s to make room for the high-paid talents of Paula Zahn, Larry King, and of course lets not forget Connie Chung.
<P ID="signature">______________
"I won't be wronged, I won't be insulted and I won't be laid a hand on.
I don't do these things to other people and I expect the same from them".</P>
 
MSNBC's future

They'll eventually drop the "MS" from the name. If NBC keeps it as a news channel, it must counter program against FOX: When FOX is doing hard news,
NBC should be doing analysis or fluff. When FOX is doing analysis and soft news,
NBC News Channel should go hard news.
The other alternative would be to re-tool the service into an entertainment
channel that features archival TV and movie features from the Universal catalog.
action central (GEC)
 
> Anyone willing to bet just how long MSNBC remains on the air
> now that the network doesn’t have Bill Gates billions as a
> financial cushion?


Yes, about as long it would have been expected had MSNBC still be involved.
MSNBC is just another network channel, like Scifi and E.

The difference is, now, NBC News will be better able to make good use of MSNBC. Before, MSNBC and NBC News were seperate. Now, they'll be able to combine them in one big central place, with one staff, and one head in charge, saving (perhaps) lots of money.

What everyone is failing to realize, is that it could mean layoffs. Just like when two newspapers are merged. Same thing here. More efficiency through consolidation. The quesiton is, not how long MSNBC will be on the air, rather, how much longer it will be called "MSNBC," rather than NBC News Channel.
>
> I’ve always found it ironic that MSNBC starts its weekday
> mornings with a radio show (Imus in the Morning) while the
> other cable news networks have regular newscasts with TV
> anchors.
>
> Considering the history and talent at NBC it is ironic that
> MSNBC lags behind CNN and especially FOX in the ratings. One
> reason could be the constant turnover of on-air anchors and
> reporters.
>
> Yes CNN and FOX have undergone personnel changes over the
> years as well. Especially CNN when they dumped most of the
> people who helped start the network back in the 1980s to
> make room for the high-paid talents of Paula Zahn, Larry
> King, and of course lets not forget Connie Chung.
>
 
Re: MSNBC's future

> They'll eventually drop the "MS" from the name. If NBC keeps
> it as a news channel, it must counter program against FOX:
> When FOX is doing hard news,
> NBC should be doing analysis or fluff. When FOX is doing
> analysis and soft news,
> NBC News Channel should go hard news.
> The other alternative would be to re-tool the service into
> an entertainment
> channel that features archival TV and movie features from
> the Universal catalog.
> action central (GEC)
>


Isn't NBC-Universal doing just that at least partly with their upcoming "Sleuth" Channel?
 
Unless MSNBC is hemorraging major money, I doubt the network in any serious trouble of ceasing operations if it's to be fully under the NBC Universal umbrella.

I think they've got the most solid lineup they've had in a while, and that's coming from someone who thinks they made a mistake in canceling "Donahue". MSNBC's primetime has been nipping at CNN's (during certain shows/timeslots), and they can probably build on that success.

The LAST thing they need, as Mr. Giardina made mention of, is the constant schedule and talent revisions that they went through the last few years.
<P ID="signature">______________
What, you were expecting me to make sense for a change?</P>
 
>
> What everyone is failing to realize, is that it could mean
> layoffs. Just like when two newspapers are merged. Same
> thing here. More efficiency through consolidation. The
> quesiton is, not how long MSNBC will be on the air, rather,
> how much longer it will be called "MSNBC," rather than NBC
> News Channel.

I'm sure they ultimately will change the name to something like that...but there IS a branding issue to consider.

Folks would have to get used to saying "NBC News Channel" or whatever. No such issue if you keep "MSNBC", despite the uselessness of the 'MS' part. Sort of like the recent "OLN" branding instead of 'Outdoor Life Network', but reversed, chopped, and screwed.<P ID="signature">______________
What, you were expecting me to make sense for a change?</P>
 
> I'm sure they ultimately will change the name to something
> like that...but there IS a branding issue to consider.
>
> Folks would have to get used to saying "NBC News Channel" or
> whatever. No such issue if you keep "MSNBC", despite the
> uselessness of the 'MS' part. Sort of like the recent "OLN"
> branding instead of 'Outdoor Life Network', but reversed,
> chopped, and screwed.

and of course, the "NBC News Channel" is the current affiliate news service, so that would have to be rebranded, too.

-A<P ID="signature">______________

</P>
 
How about NBC News and Information Service?

Original, don't you think? :)
action central (GEC)
 
Re: How about NBC News and Information Service?

> Original, don't you think? :)
> action central (GEC)
>

Is that their old radio news network?

-A<P ID="signature">______________

</P>
 
Re: How about NBC News and Information Service?

> > Original, don't you think? :)
> > action central (GEC)
> >
>
> Is that their old radio news network?
>
> -A
>
Yes. "All news, all day, everyday, this is your News and Information service."
 
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