When I referenced my post about the lack of oldies in the Bangor area, I wasn't counting Augusta/Skowhegan. Will 93.5 fill that niche? Maybe. Their signal is just about strong enough to be viable. But locals stick with what they know.
To answer JIBGUY's question. I live in western coastal Hancock County and when 102.1 WGUY went away, a true rock 'n' roll oldies format went with it.
In my garage, I have a cheap fair midline Yamaha receiver with just a 5 foot length of flat antenna lead. Blueberry Broadcasting has cheapened the dial with its programming. Three frequencies are devoted to their new country Bear 99.1, 103.3 and 104.7. All of these push a 4 or 5 on the signal meter. 96.7, 105.1 and 101.1 are WTOS. 101.3 (which came in booming until they put 101.1 on) and 103.9 are WVOM. While simulcasts are cost saving, they don't really make for great listening.
And while I'm mini-ranting, simulcasts with a poor product (the all NEW Bear - geez, how long have they been all new????) makes me reach for my mp3 player a lot quicker. At least when the Bear frequencies used to be 3 distinct stations, I believe they used to reach more people overall.
Just a few years back, a lot of the older 50-55+ people used to listen to 103.3 with their classic country. 99.1 was a good little downeast station with a mix of both old and new started up by Mark Osborne (who knows a thing or two about programming) and 104.7 was the new country. They used to have a morning person live and an afternoon person live with 103.3 and 104.7. I still remember their names on 99.1 (RIP Billy Charles) and 103.3 (DJ McCoy and Dutch Heiser).
104.7 has always had a troubled history. (Mark Osborne sold it too soon). I think I can count on two hands the number of NEW morning shows they've had, live, voice tracked and syndicated. The current show with Paul and Kat is fairly decent and the rest is VT'ed and syndicated. Ho-hum.
I try to listen to the Bangor stations for at least a couple of hours every month, just to listen for new positioners and liners, etc. There is absolutely nothing that grabs me anymore and makes me want to "lock in". The closest I've come to is Mix 107.9. They mix it up a lot (although they could go deeper in their selection, just my opinion). Plus I do enjoy hearing AT40 (the 80's and particularly the 70's!). I try to give the morning show a good listen, but it ain't the "more music" show anymore. I think Jay Hanson has done well with the station but the morning chatter goes on too long at times.
How did I get here? Anyway, here is what I get on my Yamaha receiver at my location. Sorry that I might not know all the call letters.
88.1 - CBC, Canada
88.5 - WHCF, religious, Bangor
88.9 - God's Country
89.3 - WHSN, alt. rock, Bangor
89.9 - WERU, community, Blue Hill
90.1 - MPBN, Portland
90.5 - MPBN, Camden
90.9 - MPBN, Bangor
91.3 - MPBN, Waterville (don't get me going about the MPBN mega network)
91.9 - University of Maine
92.3 - 92 Moose, CHR, Augusta
92.9 - WEZQ, AC, Bangor
93.5 - WCTB. Oldies, Waterville
93.9 - Air1, religious, Lewiston/Auburn
94.5 - WKSQ, AC? CHR?, who the hell knows - Ellsworth
94.9 - WHOM, AC, Mount Washington
95.3 - Christian, Augusta
95.7 - WWMJ, classic hits, Ellsworth
96.3 - Sports, Rumford
96.7 - WTOS translator, Boothbay Harbor
97.1 - Sports, Bangor
97.5 - Sports, ?
97.7 - WNSX, one of the best stations for AC/lite rock, Winter Harbor
98.5 - B98.5, country, Waterville
99.1 - WLKE, country, Bar Harbor
99.5 - WJCX, Calvary Chapel, Pittsfield
99.9 - The Wolf, country, Portland
100.3 - WKIT, rock, Brewer
101.1 - WTOS translator, Gouldsboro
101.7 - K-Love, Searsport
102.1 - K-Love, Newport
102.5 - WQSS, AC, Camden (another station destroyed by Blueberry)
102.9 - WBLM, Rock, Portland
103.1 - WDME, progressive talk, Dover Foxcroft
103.3 - WMCM, country, Rockland
103.7 - The Peak, country, Mount Washington
103.9 - WVOM, talk, Howland
104.3 - WABK, oldies/classic hits, Augusta
104.7 - WBFB, country, Belfast
105.1 - WTOS, rock, Skowhegan
105.5 - WBYA (ugh), classic hits, Islesboro
105.9 - religious, Bath/Brunswick
106.5 - WQCB, country, Bangor
106.9 - classical, Rockland
107.3 - WBZN, CHR, Old Town
107.5 - WFNK (Frank again!), classic hits, Portland
107.7 - classical, Bar Harbor
107.9 - WFMX, AC/CHR/oldies, Skowhegan
Wow! 48 stations fighting for my attention and I listen to 6 of them with any regularity.
Oh and Rick, AM1370 is my #1 preset on AM in the car. I can't forget you my friend.