BJ's numbers were solid if I'm not mistaken, so why wouldn't there be a midday show on to absorb those listeners? Instead of playing Carolla at 6:00 and canabalizing the BJ Shea morning experience, why not delay it and run it at 10:00 on KNDD. You could have the rock stations alternate talk/music. Someone tell me why this wouldn't work?
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Midday???
- Thread starter zfisher43
- Start date
B
bobbybooey
Guest
> BJ's numbers were solid if I'm not mistaken, so why wouldn't
> there be a midday show on to absorb those listeners? Instead
> of playing Carolla at 6:00 and canabalizing the BJ Shea
> morning experience, why not delay it and run it at 10:00 on
> KNDD. You could have the rock stations alternate talk/music.
> Someone tell me why this wouldn't work?
>
So you'd like KNDD to concede defeat in the most important daypart? And not give those who don't particularly care for BJ no other compelling morning show?
"More music in the morning" doesn't work, especially with M18-34... no matter how many people whine about wanting to listen to music in the morning, ratings suggest those listeners are in the minority.
Conversely, with most midday listening being of the at-work variety, where the radio is more of a background medium, Carolla's show would be largely wasted, especially since the majority of people DO want more music at work.
> there be a midday show on to absorb those listeners? Instead
> of playing Carolla at 6:00 and canabalizing the BJ Shea
> morning experience, why not delay it and run it at 10:00 on
> KNDD. You could have the rock stations alternate talk/music.
> Someone tell me why this wouldn't work?
>
So you'd like KNDD to concede defeat in the most important daypart? And not give those who don't particularly care for BJ no other compelling morning show?
"More music in the morning" doesn't work, especially with M18-34... no matter how many people whine about wanting to listen to music in the morning, ratings suggest those listeners are in the minority.
Conversely, with most midday listening being of the at-work variety, where the radio is more of a background medium, Carolla's show would be largely wasted, especially since the majority of people DO want more music at work.
P
P-1
Guest
> BJ's numbers were solid if I'm not mistaken, so why wouldn't
> there be a midday show on to absorb those listeners? Instead
> of playing Carolla at 6:00 and canabalizing the BJ Shea
> morning experience, why not delay it and run it at 10:00 on
> KNDD. You could have the rock stations alternate talk/music.
> Someone tell me why this wouldn't work?
>
Perhaps Carolla is an insurance policy for Entercom, so that after BJ tanks they will still have a viable morning show for that demo.
> there be a midday show on to absorb those listeners? Instead
> of playing Carolla at 6:00 and canabalizing the BJ Shea
> morning experience, why not delay it and run it at 10:00 on
> KNDD. You could have the rock stations alternate talk/music.
> Someone tell me why this wouldn't work?
>
Perhaps Carolla is an insurance policy for Entercom, so that after BJ tanks they will still have a viable morning show for that demo.
>
> Conversely, with most midday listening being of the at-work
> variety, where the radio is more of a background medium,
> Carolla's show would be largely wasted, especially since the
> majority of people DO want more music at work.
>
But zfisher was pointing out that BJ got good ratings, and he was a talk show.....thus creating a need for a talkshow in the 10-3 midday slot.
True, most people do listen to music at work, but obviously with BJ pulling decent ratings there are still people who want to listen to non-political talk during the midday as well.
> Conversely, with most midday listening being of the at-work
> variety, where the radio is more of a background medium,
> Carolla's show would be largely wasted, especially since the
> majority of people DO want more music at work.
>
But zfisher was pointing out that BJ got good ratings, and he was a talk show.....thus creating a need for a talkshow in the 10-3 midday slot.
True, most people do listen to music at work, but obviously with BJ pulling decent ratings there are still people who want to listen to non-political talk during the midday as well.
Carolla will lose anyways if you think about it. T-Man will stay #1 in the morning as he has been for a while, BJ will take the Buzz listeners and much of the Howard crowd and Carolla winds up with the Love Line diehards. Carolla's listeners will be so similar to BJ's that he loses via local preference. If Entercom is interested in evaluating a BJ substitute why not put Carolla in the KNDD midday slot without any competition so he can develop a local audience without forcing them to choose. They get more bang for their buck that way anyways.
J
Justyelf
Guest
> Perhaps Carolla is an insurance policy for Entercom, so that
> after BJ tanks they will still have a viable morning show
> for that demo.
>
I see Adam Carolla sinking before BJ, at least here in Seattle.
Adam Carolla is good with a sidekick or co-host. His solo show on Comedy Central, Too Late, was horrible. I don't know who else is going to be a part of the show, but if the majority of the show is Adam interacting with callers on his own, BJ will beat him in local numbers, no problem.
My guess is Adam Carolla is just a stand-in for someone or something else that is yet to come.<P ID="signature">______________
And if you don't believe it, then you'd better kill me now, because I'll put a jihad on you, too</P>
> after BJ tanks they will still have a viable morning show
> for that demo.
>
I see Adam Carolla sinking before BJ, at least here in Seattle.
Adam Carolla is good with a sidekick or co-host. His solo show on Comedy Central, Too Late, was horrible. I don't know who else is going to be a part of the show, but if the majority of the show is Adam interacting with callers on his own, BJ will beat him in local numbers, no problem.
My guess is Adam Carolla is just a stand-in for someone or something else that is yet to come.<P ID="signature">______________
And if you don't believe it, then you'd better kill me now, because I'll put a jihad on you, too</P>
B
bobbybooey
Guest
> >
> > Conversely, with most midday listening being of the
> at-work
> > variety, where the radio is more of a background medium,
> > Carolla's show would be largely wasted, especially since
> the
> > majority of people DO want more music at work.
> >
>
> But zfisher was pointing out that BJ got good ratings, and
> he was a talk show.....thus creating a need for a talkshow
> in the 10-3 midday slot.
>
> True, most people do listen to music at work, but obviously
> with BJ pulling decent ratings there are still people who
> want to listen to non-political talk during the midday as
> well.
>
While I agree there are folks who want non-political talk during the working hours (and frankly I am one of them), I don't see the logic putting it on a station that's spent the better part of the past 3 years waving the "it's all about the music" banner and establishing that brand, then going and completely abandoning it during prime music-listening hours. The personality-talk programming is much more accepted in mornings, even among the die-hard music fan, since that's what we've/they've grown accustomed to... especially rock-based stations here.
> > Conversely, with most midday listening being of the
> at-work
> > variety, where the radio is more of a background medium,
> > Carolla's show would be largely wasted, especially since
> the
> > majority of people DO want more music at work.
> >
>
> But zfisher was pointing out that BJ got good ratings, and
> he was a talk show.....thus creating a need for a talkshow
> in the 10-3 midday slot.
>
> True, most people do listen to music at work, but obviously
> with BJ pulling decent ratings there are still people who
> want to listen to non-political talk during the midday as
> well.
>
While I agree there are folks who want non-political talk during the working hours (and frankly I am one of them), I don't see the logic putting it on a station that's spent the better part of the past 3 years waving the "it's all about the music" banner and establishing that brand, then going and completely abandoning it during prime music-listening hours. The personality-talk programming is much more accepted in mornings, even among the die-hard music fan, since that's what we've/they've grown accustomed to... especially rock-based stations here.
> Adam Carolla is good with a sidekick or co-host. His solo
> show on Comedy Central, Too Late, was horrible. I don't
> know who else is going to be a part of the show, but if the
> majority of the show is Adam interacting with callers on his
> own, BJ will beat him in local numbers, no problem.
>
> My guess is Adam Carolla is just a stand-in for someone or
> something else that is yet to come.
>
Carolla is a radio pro who plays well off of others... thus, Too Late was poorly thought out. When they got rid of the studio audience it made the show seem like a rehersal. He will have co-hosting help for his show and he is very tallented so it'll be a good listen. It's a shame that I will have to choose between two shows that I will enjoy... and then tune in to friggin Don and Mike on my PC at 12:00. News to Entercom --- People chained to a desk or driving truck want a non-political midday talk show!!!
> show on Comedy Central, Too Late, was horrible. I don't
> know who else is going to be a part of the show, but if the
> majority of the show is Adam interacting with callers on his
> own, BJ will beat him in local numbers, no problem.
>
> My guess is Adam Carolla is just a stand-in for someone or
> something else that is yet to come.
>
Carolla is a radio pro who plays well off of others... thus, Too Late was poorly thought out. When they got rid of the studio audience it made the show seem like a rehersal. He will have co-hosting help for his show and he is very tallented so it'll be a good listen. It's a shame that I will have to choose between two shows that I will enjoy... and then tune in to friggin Don and Mike on my PC at 12:00. News to Entercom --- People chained to a desk or driving truck want a non-political midday talk show!!!
> > >
> > > Conversely, with most midday listening being of the
> > at-work
> > > variety, where the radio is more of a background medium,
>
> > > Carolla's show would be largely wasted, especially since
>
> > the
> > > majority of people DO want more music at work.
> > >
> >
> > But zfisher was pointing out that BJ got good ratings, and
>
> > he was a talk show.....thus creating a need for a talkshow
>
> > in the 10-3 midday slot.
> >
> > True, most people do listen to music at work, but
> obviously
> > with BJ pulling decent ratings there are still people who
> > want to listen to non-political talk during the midday as
> > well.
> >
> While I agree there are folks who want non-political talk
> during the working hours (and frankly I am one of them), I
> don't see the logic putting it on a station that's spent the
> better part of the past 3 years waving the "it's all about
> the music" banner and establishing that brand, then going
> and completely abandoning it during prime music-listening
> hours. The personality-talk programming is much more
> accepted in mornings, even among the die-hard music fan,
> since that's what we've/they've grown accustomed to...
> especially rock-based stations here.
>
Judging by the constant format adjustments of KNDD, I'm not so sure they are making any headway with the branding. If they were smart they would adopt a team strategy that would be good for Entercom and not just individual stations. Carolla will only cannabalize BJ's ratings so why not give BJ's listeners a place to go at 10:00. The combination equals higher add revenue than placing them against eachother(I'll guarantee it, but I don't have the figures).
> > > Conversely, with most midday listening being of the
> > at-work
> > > variety, where the radio is more of a background medium,
>
> > > Carolla's show would be largely wasted, especially since
>
> > the
> > > majority of people DO want more music at work.
> > >
> >
> > But zfisher was pointing out that BJ got good ratings, and
>
> > he was a talk show.....thus creating a need for a talkshow
>
> > in the 10-3 midday slot.
> >
> > True, most people do listen to music at work, but
> obviously
> > with BJ pulling decent ratings there are still people who
> > want to listen to non-political talk during the midday as
> > well.
> >
> While I agree there are folks who want non-political talk
> during the working hours (and frankly I am one of them), I
> don't see the logic putting it on a station that's spent the
> better part of the past 3 years waving the "it's all about
> the music" banner and establishing that brand, then going
> and completely abandoning it during prime music-listening
> hours. The personality-talk programming is much more
> accepted in mornings, even among the die-hard music fan,
> since that's what we've/they've grown accustomed to...
> especially rock-based stations here.
>
Judging by the constant format adjustments of KNDD, I'm not so sure they are making any headway with the branding. If they were smart they would adopt a team strategy that would be good for Entercom and not just individual stations. Carolla will only cannabalize BJ's ratings so why not give BJ's listeners a place to go at 10:00. The combination equals higher add revenue than placing them against eachother(I'll guarantee it, but I don't have the figures).
As a non-radio business browser of this forum, it sounds to me like The Buzz format was/is needed in Seattle. I guess I just don't understand the business, because what Entercom did makes no sense to me.
1) Didn't Seattle have 3 country stations at one time and only the "orignal" still stands?
2) Rockers don't like talk radio, and talk radio fans don't like Rock. So how is the KISW mix gonna work?
1) Didn't Seattle have 3 country stations at one time and only the "orignal" still stands?
2) Rockers don't like talk radio, and talk radio fans don't like Rock. So how is the KISW mix gonna work?
S
seattlex19
Guest
Sounds to me like you DO have a better understanding of the business than the shot callers at Entercom! That is the problem....
> As a non-radio business browser of this forum, it sounds to
> me like The Buzz format was/is needed in Seattle. I guess I
> just don't understand the business, because what Entercom
> did makes no sense to me.
>
> 1) Didn't Seattle have 3 country stations at one time and
> only the "orignal" still stands?
>
> 2) Rockers don't like talk radio, and talk radio fans don't
> like Rock. So how is the KISW mix gonna work?
>
> As a non-radio business browser of this forum, it sounds to
> me like The Buzz format was/is needed in Seattle. I guess I
> just don't understand the business, because what Entercom
> did makes no sense to me.
>
> 1) Didn't Seattle have 3 country stations at one time and
> only the "orignal" still stands?
>
> 2) Rockers don't like talk radio, and talk radio fans don't
> like Rock. So how is the KISW mix gonna work?
>
B
BusyBuzz
Guest
If this was true how do you explain Sterns success on KISW and prior to him Bob Rivers? That comment shows how little you really know about the local market. KISW has always had a record of good morning shows of course I am not counting Rob, Arnie, and Dawn in that mix.
> 2) Rockers don't like talk radio, and talk radio fans don't
> like Rock. So how is the KISW mix gonna work?
> 2) Rockers don't like talk radio, and talk radio fans don't
> like Rock. So how is the KISW mix gonna work?
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