MIDLSX-SMRST-UNION ARBITRON RATINGS RELEASED: DECEMBER 2010

[pjc1961]

http://www.radio-info.com/markets/middlesex-somerset-union

Age 6+ overall publicly released data for the period Thu. 11/11/10 to Wed. 12/8/10.
Next monthly report will be for Holiday 2010 (Thu. 12/9/10 to Wed. 1/5/11) with the release date of Tue. 1/25/11.

 

[d21ofnj]

Still a 1.7 but 104,000+ cume for Thunder. This is probaly the best ratings ever for 106.3 in this region.

 

[satech]

Looks pretty obvious that all the people who got tired of hearing all-Christmas music on Lite and Magic flipped over to WPLJ and Fresh.

 

[JerseyShor]

Still a 1.7 but 104,000+ cume for Thunder. This is probaly the best ratings ever for 106.3 in this region.

But it shouldn't matter as Thunder is a MONMOUTH/OCEAN market station.

 

[bigtom101]

But it shouldn't matter as Thunder is a MONMOUTH/OCEAN market station.

But they are targeting M/S/U with 106.3 - not a bad move either given the population and advertising dollars in the area. And lack of country music stations. Hell, they broadcast every Saturday night from the Colorado Cafe in Watchung...

 

[Jeffrey]

I wonder if Thunder will build more cume.
Is there enough appeal for country music in this area?

 

[d21ofnj]

I wonder if Thunder will build more cume.
Is there enough appeal for country music in this area?

It looks like it. The mechanics and clean up crew at my job in union county set the bus radios to 106.3 all the time. Still feels awkward to hear country here knowing the last country station heard in this region was Y107.