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Might WODS Have Competition In The All-Christmas Format??

J

Joseph_Gallant

Guest
With WODS-103.3 perhaps only hours away (as of this writing, 8 P.M. EST November 13th) from it's annual flip to a temporary all-Christmas format, I wonder is someone else might join them.

I think there's actually a chance that Greater Media's Soft AC-formatted WMJX-106.7 may also go all-Christmas.

Although WMJX has never gone all-Christmas (outside of 36 hours on Christmas Eve and Christmas Day), making it one of the few Soft AC's around the country not to do so in 2004, I think there are several reasons "Magic" may take the plunge this year:

(1) Most stations that go all-Christmas are Adult Contemporary or Soft AC, like WMJX.

(2) The reason for this: There appears to be a substantial overlap in the core audience for AC/Soft AC and all-Christmas formats.

(3) Last year, although WMJX didn't go all-Christmas, Greater Media did program all-Christmas formats on soft AC's in Detroit and New Jersey. While the Detroit station probably won't do it again (in the Motor City, AC rival WNIC went all-Christmas November 1st; had Greater Media followed suit there, it would have happened by now), the station in New Jersey might.

(4) Going all-Christmas could be the best defense WMJX could have against "Oldies 103.3" stealing some of WMJX's usual audience over the Holidays. And given the great overlap in core listeners between all-Christmas and soft AC, "Magic 106.7" could win by not losing listeners to a rival for six weeks.

(5) And in many cities (but not all; it hasn't really been the case here in Boston), stations going all-Christmas have seen substantial boosts in the number of people listening to them during November and December. And it's even been proven in Arbitron surveys that in many cities with an all-Christmas station, there is a substantial increase in both the number of people listening to radio in November and December, and the amount of time they spend listening. Much of that is credited to all-Christmas formats.

(6) And of course, for most music-formatted stations, the majority of their advertising revenue comes from retail advertisers. Retail advertisers love to advertise on all-Christmas radio because the Christmas music subliminally urges people to "Get Your Christmas Shopping Done!". Additionlly, retailers who don't have "Muzak"-type systems in their stores often play all-Christmas stations in their stores to likewise "push" customers into buying.

If WMJX decides to go all-Christmas, I think they'll do so very, very soon, either shortly before or shortly after WODS does.
 
> With WODS-103.3 perhaps only hours away (as of this writing,
> 8 P.M. EST November 13th) from it's annual flip to a
> temporary all-Christmas format, I wonder is someone else
> might join them.
>
> I think there's actually a chance that Greater Media's Soft
> AC-formatted WMJX-106.7 may also go all-Christmas.
>
> Although WMJX has never gone all-Christmas (outside of 36
> hours on Christmas Eve and Christmas Day), making it one of
> the few Soft AC's around the country not to do so in 2004, I
> think there are several reasons "Magic" may take the plunge
> this year:
>
> (1) Most stations that go all-Christmas are Adult
> Contemporary or Soft AC, like WMJX.
>
> (2) The reason for this: There appears to be a substantial
> overlap in the core audience for AC/Soft AC and
> all-Christmas formats.
>
> (3) Last year, although WMJX didn't go all-Christmas,
> Greater Media did program all-Christmas formats on soft AC's
> in Detroit and New Jersey. While the Detroit station
> probably won't do it again (in the Motor City, AC rival WNIC
> went all-Christmas November 1st; had Greater Media followed
> suit there, it would have happened by now), the station in
> New Jersey might.
>
> (4) Going all-Christmas could be the best defense WMJX could
> have against "Oldies 103.3" stealing some of WMJX's usual
> audience over the Holidays. And given the great overlap in
> core listeners between all-Christmas and soft AC, "Magic
> 106.7" could win by not losing listeners to a rival for six
> weeks.
>
> (5) And in many cities (but not all; it hasn't really been
> the case here in Boston), stations going all-Christmas have
> seen substantial boosts in the number of people listening to
> them during November and December. And it's even been proven
> in Arbitron surveys that in many cities with an
> all-Christmas station, there is a substantial increase in
> both the number of people listening to radio in November and
> December, and the amount of time they spend listening. Much
> of that is credited to all-Christmas formats.
>
> (6) And of course, for most music-formatted stations, the
> majority of their advertising revenue comes from retail
> advertisers. Retail advertisers love to advertise on
> all-Christmas radio because the Christmas music subliminally
> urges people to "Get Your Christmas Shopping Done!".
> Additionlly, retailers who don't have "Muzak"-type systems
> in their stores often play all-Christmas stations in their
> stores to likewise "push" customers into buying.
>
> If WMJX decides to go all-Christmas, I think they'll do so
> very, very soon, either shortly before or shortly after WODS
> does.
>

the annual idiot's all-christmas manifesto. nicely done.
and, oh yeh, your life called and it misses you, joe.
 
Joe, you already said the exact same thing with three different responses to my original thread below. And you felt the need to hijack my subject and make it your own?? You couldnt go another hour without "creating" a post of your own on this board or any of the other 22 boards you post on??

Merry Christmas Joe...take the rest of the year off...please!
 
Re: A Non-Controversial Response

> I think there's actually a chance that Greater Media's Soft
> AC-formatted WMJX-106.7 may also go all-Christmas.

As radiodouble and WMC2005 can't exactly play by the rules, I'll give my frank response.

WMJX won't go all-Christmas. I don't have any inside information, and I don't need to in this case. There's no reason for them to, as their billing and demos are fine as they are. If an all-Christmas gamble with WMJX went wrong, 106.7 would leave most of the 25-54 women's demos to various rimshot ACs (WPLM, WSRS, WSNE, WWLI, and WZID).

Plus, WMJX has better luck sticking with AC and gaining ratings from ticked-off WODS listeners, likely starting tomorrow.
 
Re: A Non-Controversial Response

> As radiodouble and WMC2005 can't exactly play by the rules,
> I'll give my frank response.

Rules? There are rules??? Why wasnt I notified????
 
WODS should have competition....

Wouldn't WPLM-FM 99.1 go all Christmas? On Cape Cod, 93.5/101.1 did last
year too. (under new ownership maybe that won't be the case this year..)
In Rhode Island, how about WSNE? I don't believe WMJX will make the change, either. Your thoughts?
 
Re: A Non-Controversial Response

Justin T's comments do make a lot of sense. It's a very good theory, well thought out.

Indeed, WMJX could indeed do what he suggests they might.

Unlike some people on these boards, Justin always has interesting comments, and whether you agree with them or not, he always makes a good case.
 
Re: WODS should have competition....

> Wouldn't WPLM-FM 99.1 go all Christmas? On Cape Cod,
> 93.5/101.1 did last
> year too. (under new ownership maybe that won't be the case
> this year..)
> In Rhode Island, how about WSNE? I don't believe WMJX will
> make the change, either. Your thoughts?
>

WPLM has gone Christmas 12 days before Christmas since they went on the air back in 1999 (or whenever it was).
 
Re: A Non-Controversial Response

> Rules? There are rules??? Why wasnt I notified????

WMC2005, I come on here to see two posts trashing the statements of Joe Gallant for relatively no reason, other than that of repetition in a slightly different context, and one is yours.

Yes, we all know that Joe gets into the holiday spirit. And I'm not Joe, but I'm guessing that he likes to see stations flip to Christmas as it brings change to the airwaves. It's something new, if only for a few weeks.

Plus, it's not as if Joseph has started numerous, ridiculous topics on Christmas Music. While he may have different threads on different boards, it's nothing like the notorious "OMG IT IS 5 DAYS AFTER FLO JONIC WAS FIRED" threads started by that oh-so-notorious poster. Plus, you have the right to post on different boards: I post on the Chicago board on a regular basis.

I've been posting on here since before the Boston board was created (remember when Boston posts were mixed into the Hudson Valley board?), and Boston has seen so few changes when compared to other major markets. I'm certain that we were the last of the top 10 markets to have a format change this millenium, and I believe that we were the last market in New England as well. Seeing that we're likely not going to see any more FM change for the near future, Christmas radio might be the only change we're going to see.

Joe likes change on the airwaves. From his posts, I don't get the sense that he cares about talk radio, but is rather interested in the changes that occur in Boston radio. I like change on the airwaves as well. I don't like to see people laid-off and fired, but I like to hear new innovations like JACK, and Jammin' Oldies, and Free FM, and all of these concepts. These never make it to the Boston airwaves (well, Mike), but they are enjoyable to speculate about what is new in the world of radio programming.

I personally can't see WMJX switching to Christmas music. Joe can, and if he wants to, why can't he, if he personally believes it to be possible? These boards are all about opinions, and not about meaningless posts trashing the other board members. I know that I'm not the moderator here either, but either provide a meaningful response to the previous post or don't post at all.
 
Re: A Non-Controversial Response

Justin:

The reason I track the all-Christmas format is because it's become so prevelant around the country over the last few years.

And today (November 14th), there has been a fascinating game of "cat and mouse" between two stations in Charlotte as to whether they will or won't switch to all-Christmas. Thanks to the playlists of stations as posted on Yes.com, I was able to follow what was going on down there although I live near Boston.

I also have tracked other programming trends.

As for how I use Radio-Info.com:

If I find anything of interest to Radio-Info.com readers/contributors, and find that such information isn't yet posted on the site, I post it on the appropriate board.

I often provide links to articles or press releases, and briefly summarize them in my posts on these boards (in part, to avoid running afoul of copyright laws).

When I make a comment to a previously-posted message, I do so if I (1) have a question; (2) have a legitimate comment; or (3) can answer somebody else's question.

I never criticize other users of these boards in my posts. Should I ever have complaints about other users, I would contact the moderators and not criticize these persons on these "public" forums.
 
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