The Chinese did this in London, partnered with a local London broadcaster to operate something called Panda Radio on DAB. The station programming wasn't all bad - it was live and local personality and music radio. Most of the presenters were young and green, a lot had come straight out of school, but fresh talent isn't a bad thing. The news was mostly domestic UK and world news, but every so often they'd lead on a positive story about China, or have a studio discussion about something China-related. It didn't last especially long, it was dead last in the ratings but that was at least partially because it didn't seem to be marketed anywhere at all.
As you say, the aim seemed to be less hardcore political propaganda, and more soft content to show that China is just like the West and we shouldn't be afraid. There are bits of this on CRI as well, I tune in occasionally and hear them just chatting on air about dating apps, or driving etiquette, or air travel, or any number of other very soft topics that you'd hear on any Western show on a slow day.