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Mike Barna *DELETED*

Re: Mike Barna

Yeah, and KFNX is such a compelling station to listen to now, why I never tire of hearing some paranoid patriot guy trying to sell me gold every few minutes. Gee, nothing beats hour after hour of the truth about the magical qualities of green tea and coral calcium.

Nothing beats KFNX nowadays (except for static)

Francis is the failure, he is failing the listeners by providing a utterly unlistenable product.
 
Re: Mike Barna

I have the biggest smile on my face, really your comment is hilarious. I do agree with you what comes around goes around. This has to be the man I fired in 1989 or so that would not leave the building until forced to and then protested out front of the building. The man that sends me hate letters and other hate goodies a couple times a year thru the mail TO THIS DAY. Get over being fired. It happens. If someone can do a better job at the position I held, then they should be there. Sometimes life is better on the outside looking in, get over it. My contract was paid in full. Now another sip of Diet Coke. Waiting for your next letter, I do share them with people in the radio business. Yes the police know who you are, in case I get shot one day. I've been told your crazy enough to do it. Remember you said it "what comes around goes around".
>
<P ID="edit"><FONT class="small">Edited by Kyle_Hojem on 11/23/05 07:54 AM.</FONT></P>
 
Re: Mike Barna

> Yeah, and KFNX is such a compelling station to listen to
> now, why I never tire of hearing some paranoid patriot guy
> trying to sell me gold every few minutes. Gee, nothing
> beats hour after hour of the truth about the magical
> qualities of green tea and coral calcium.
>
> Nothing beats KFNX nowadays (except for static)
>
> Francis is the failure, he is failing the listeners by
> providing a utterly unlistenable product.

Like every news/talk station in this country ships traffic out to Bakersfield, slashes news, and keeps local studios dark. Great thing they're doing there... perhaps if there wasn't a station every 40kHz, every AM would have an in-demand format. The KFNX of Charles Goyette and Bob Mohan lost money (as a first-year format should); the current KFNX makes money. Radio is a business with format being the means to an end.<P ID="signature">______________
http://talkwatch.blogspot.com
</P>
 
Re: NOTE TO Mike Barna

I've been in station management in the valley for 8 years and I'm sure you don't know me. I don't write on this board anymore - it's really not worth it. I've heard nothing but good things about Mike, and from what I've seen/heard, he was the only ray of hope that existed for KFNX. Mike, it appears you're better off. Frankie B is a scumbag in my book.
 
Re: Mike Barna

> Like every news/talk station in this country ships traffic
> out to Bakersfield, slashes news, and keeps local studios
> dark. Great thing they're doing there... perhaps if there
> wasn't a station every 40kHz, every AM would have an
> in-demand format. The KFNX of Charles Goyette and Bob Mohan
> lost money (as a first-year format should); the current KFNX
> makes money. Radio is a business with format being the means
> to an end.

By that logic, the Marconi should go to a station that runs infomercials 24/7.

Would year 2 or 3 of KFNX under Barna outbill the current KFNX's offerings of all infomercials all the time had it been given the opportunity to continue?

After all, there is a limit to what the gold and colonic hucksters are willing to pay for an hour of time...<P ID="signature">______________
...co-moderator of the Satellite Radio, Phoenix, and San Diego boards...</P>
 
Re: Mike Barna

I lay awake at night, fearful that there really is an audience that listens to hour long infomercials every day.

Battaglia is a dick for wasting a good signal on huckstering garbage like he does.


So many people think that you can replace honor by saying "So? He makes a lot of money!"

No thanks, 1100 is a steaming pile.
 
Re: Mike Barna

> By that logic, the Marconi should go to a station that runs
> infomercials 24/7.
>
> Would year 2 or 3 of KFNX under Barna outbill the current
> KFNX's offerings of all infomercials all the time had it
> been given the opportunity to continue?

Talk takes time to build up an audience... but you are probably right. But in this day and age if your name isn't CC, Infinity, or Cumulus, you're going to have a hard time taking those losses every year. How did CC acquire such fantastic signals like WLW from local and regional operators for a fraction of their current or potential worth? It's tough to battle KFYI having Rush and Hannity and KTAR's bottomless ad budget.

> After all, there is a limit to what the gold and colonic
> hucksters are willing to pay for an hour of time...

My point is not that Mr. Barna did a poor job (although Tammy Bruce, that's hard to get over), but that the overly optimistic view from some here that seem to think building a talk station is like flipping a few switches. If a station doesn't have cash reserves to run at a loss for awhile, talk isn't the format to choose. IIRC, Chancellor owned 1360 when it was sports; after several ownership flips, it's now a station which much less compelling content and non-existent ratings. It's a godawful waste of bandwidth, but it makes money. What is Salem supposed to do, flip KPXQ to news/talk? Of course, Salem runs plenty of aforementioned gold and colon cleansing commercials under the guise of being a "religious" station.

Why must everyone pick on Francis? If you don't like his station, don't listen; I also do not find the station fascinating, but apparently someone does (Savage does OK). Any AE new to the business should take a course with him. Again, if you pressed the seek button fifteen years ago, there would have been no 1100 to land on, so IMHO, it's no great detriment to Phoenix radio because you already had your KTARs, KFYIs, KOYs, etc. in place, providing news, information, music, etc. In short, there are plenty of stations operating in some form on the same principles... KFYI runs the same infomercial CDs weekend mornings til 7am, KOY does weekdays 3-4am and weekend midmornings, every hour on a Salem station is up for grabs to the highest bidder, etc., etc. They just disguise their intentions under some pretense of "religion".

<P ID="signature">______________
http://talkwatch.blogspot.com
</P>
 
Re: Mike Barna

> Talk takes time to build up an audience... but you are
> probably right. But in this day and age if your name isn't
> CC, Infinity, or Cumulus, you're going to have a hard time
> taking those losses every year.

I dunno... Fred Weber seemed to hang on against KTAR back in the day. Whether you're running a radio station or running a brewery, if you're not well capitalized, you're not going to make it.

[Wait, did I actually write something good about Fred? For the record: I admire the guy as a businessman. After all, he's worth a lot more than I am.]

The name of the radio game is buy it, build it up, and sell it. Whether you own 1000 stations or one, that's what you do.

All Barna tried to do was build the station up.

The big payday doesn't come from operating the station. The payday comes when you hand the keys to someone else.<P ID="signature">______________
...co-moderator of the Satellite Radio, Phoenix, and San Diego boards...</P>
 
Re: Mike Barna

> ? It's
> tough to battle KFYI having Rush and Hannity and KTAR's
> bottomless ad budget.
>
>
>
> My point is not that Mr. Barna did a poor job (although
> Tammy Bruce, that's hard to get over), but that the overly
> optimistic view from some here that seem to think building a
> talk station is like flipping a few switches. If a station
> doesn't have cash reserves to run at a loss for awhile, talk
> isn't the format to choose.

First-----
YOU ARE RIGHT!!! When I read this I thought back to KFYI and KKFR in 1985. these numbers are approx. 1985 LOSS 2 million dollars...1986 LOSS 3 million...1987 loss 2 MILLION...1988 LOSS 3 million....1989 BREAK EVEN...1990-1999 PROFIT MAJOR MILLIONS...1999 SOLD 96 MILLION CASH.

YOU ARE WRONG!!! Overly optimistic, NO there is always a way to win, a new path needs to be created, a new idea needs to be developed, a group of individuals need to brainstorm and find out what people want then give it to them. It's always possible.>
>
Second---
In 18 years I never relly read this board, I've heard alot about it, I have never posted until a couple days ago. Today I find myself second guessing what other people are doing, criticizing other radio stations. Whoever is making the decisions at KTAR, KFYI, KKNT I am sure they believe they are doing the right thing for their stations and employee's. Because that's who really matters. It is very easy to be a Monday morning quarterback. Everyone has their own idea of what will work and I'm sure I'm right, aren't you right?
So keep blasting away at stations so one day someone will read a post and the lights will come on and a new idea will be born.

Third---
Tammy Bruce was because of NO MONEY. KFNX had it's best chance for success with "All Local, All Talk, All Day". Only problem...only two months of money to operate that way. KFNX had people doing me favors everyday, working for $10,000 per year, working for FREE. Advertisers spending money because I asked them to. Network people giving us product to help get going. Local politicians and celebrities pitching in because they had heard about the station. You could never repay everyone or thank them enough for what they did.
Radio is a true expierence one will never forget.

NOW START BLASTING RADIO STATIONS AND THE PEOPLE WORKING THERE.
>
>
>
 
Re: NOTE TO Mike Barna

> I've been in station management in the valley for 8 years
> and I'm sure you don't know me. I don't write on this board
> anymore - it's really not worth it. I've heard nothing but
> good things about Mike, and from what I've seen/heard, he
> was the only ray of hope that existed for KFNX. Mike, it
> appears you're better off. Frankie B is a scumbag in my
> book.
>

Mike is a good guy. He and I were at KFYI together (I was your asst. news director, bro).

And he's absolutely right that it takes time and money to get a talk station rolling. Mike did everything at KFNX that a lot of other talk stations have had to do to get up to speed. You scrimp and save, use spit and baling wire, a lot of goodwill and most of all, patience to see if the thing can build an audience.

That's EXACTLY what KFYI did 20 years ago. Their original lineup was all over the place: Charlie Van Dyke (yes, CVD live and local in AM drive with several other guys), Alan Rappaport with a consumer-oriented midday show, Dewey Hopper, and the last gasp of "Sportstalk with John Moynihan." Then they got Leykis, Stan Major, John Geise, eventually Mohan and Barry Young. Add Rush at the right time and...whammo! But it took YEARS (as Mike pointed out in another post).

If KFNX had an owner like Fred Weber and Walter Wolpin (Walter was the real money guy, btw), who could run the station on Budweiser money from Detroit, they'd still be around. Mike could run the thing, tweak it until it jelled, and maybe give the other guys a run for their money. As it was, he did the best he could given the resources, it didn't work out, and that, folks, is radio.
 
Barna + KFNX was like an oasis in the desert

It was refreshing and would have worked out if given more time I believe.

So tired of syndicated shrill Rush wannabees and the corporate formatting…<P ID="signature">______________
<a href=http://azradio.net>AZradio</a></P>
 
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