Re: Mike Barna
> By that logic, the Marconi should go to a station that runs
> infomercials 24/7.
>
> Would year 2 or 3 of KFNX under Barna outbill the current
> KFNX's offerings of all infomercials all the time had it
> been given the opportunity to continue?
Talk takes time to build up an audience... but you are probably right. But in this day and age if your name isn't CC, Infinity, or Cumulus, you're going to have a hard time taking those losses every year. How did CC acquire such fantastic signals like WLW from local and regional operators for a fraction of their current or potential worth? It's tough to battle KFYI having Rush and Hannity and KTAR's bottomless ad budget.
> After all, there is a limit to what the gold and colonic
> hucksters are willing to pay for an hour of time...
My point is not that Mr. Barna did a poor job (although Tammy Bruce, that's hard to get over), but that the overly optimistic view from some here that seem to think building a talk station is like flipping a few switches. If a station doesn't have cash reserves to run at a loss for awhile, talk isn't the format to choose. IIRC, Chancellor owned 1360 when it was sports; after several ownership flips, it's now a station which much less compelling content and non-existent ratings. It's a godawful waste of bandwidth, but it makes money. What is Salem supposed to do, flip KPXQ to news/talk? Of course, Salem runs plenty of aforementioned gold and colon cleansing commercials under the guise of being a "religious" station.
Why must everyone pick on Francis? If you don't like his station, don't listen; I also do not find the station fascinating, but apparently someone does (Savage does OK). Any AE new to the business should take a course with him. Again, if you pressed the seek button fifteen years ago, there would have been no 1100 to land on, so IMHO, it's no great detriment to Phoenix radio because you already had your KTARs, KFYIs, KOYs, etc. in place, providing news, information, music, etc. In short, there are plenty of stations operating in some form on the same principles... KFYI runs the same infomercial CDs weekend mornings til 7am, KOY does weekdays 3-4am and weekend midmornings, every hour on a Salem station is up for grabs to the highest bidder, etc., etc. They just disguise their intentions under some pretense of "religion".
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