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MIKE looking for new imaging

F

From The Desk Of

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http://www.radioimagemaker.com/radio-jobs/Now does this mean they won't be using Will Morgan anymore in the near future? Frankly, love him or hate him, he does give the station about as much personality as a jockless station can have. While the main voice of an unstaffed station isn't going to make it or break it, to me it's a good idea to stick with what you've been using for a station that's still pretty new. If he were just any generic voice I'd think differently, but he's hardly generic.
 
Pete Gustin has been producing Will's voice for Mike FM - and writing most of the liners as well. Pete has his hands full with WEEI - now Boston's highest billing station. Maybe Entercom is wisely looking to get Pete some support by letting someone else handle Mike production duties. This doesn't mean they're looking for a new voice, just a body to write and produce it all.
 
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