Except, not. Seems to be the free market SMG is such a devout believer in.
http://www.resilience.org/stories/2014-06-12/geology-and-markets-not-epa-waging-war-on-coal
"Even without the threat of carbon regulations, the US coal industry is already in dire straits — due primarily to geology and the steady transformation of our energy markets — not politics and carbon regulations. That 25% decline in coal burning we’ve already seen? That came from flat or declining electricity demand, plummeting costs for long-term renewable energy contracts with guaranteed prices, a glut of cheap fracked gas, and steadily increasing coal production costs which have resulted in steadily increasing delivered coal prices (as we reported in October, 2013) These factors have all worked together to squeeze coal’s profit margins, and send the industry into decline. "