And that "little market" station was billing over $1 million dollars a year in the 70's with a 1 kw high-on-the-dial AM facility.
Need I say, "anyplace that there a a few people with some money in their pockets is a market".
I suspect there was a day when you met with "The Man" and had lunch or dinner together. And one of my favorite stories about him was a phone call just before 8 A.M. on a morning where we had experienced some very rowdy weather over night. "When you finish the 8 A.M. news, meet me at the airport. We will fly around the area and see which streams are flooding, and who needs to make preparation for higher water today and tomorrow."
He was a WW II pilot and stuck to the panel of that little Piper Commanchee was a take-off check list... military style. And at the end of the runway as we prepared to take off and he went through the "pilots religious ceremony" of revving up the engine and killing one magneto at a time and then the other, he was reading the list out loud.
"waa... waa. One: xxx
"tuu... tuu.. Two: xxxx
One of the world's most colorful and successful radio station operators of the day COULD NOT FILL IN for a late or absent announcer. He had a speech pattern much like Mel Tillis.
But when you got to know him, you realized it wasn't a PROBLEM for him, but maybe part of the secret of his success. Where other small town station owners tended to put in as much air time as they could to keep expenses low, he couldn't. So he used that spare time to "think about what made the business work!"
He was a pretty good thinker.
However, I think it was 1968 when the NAB met in Chicago and he was a speaker at the convention. The owners of the station where I was working at the time had me come to Chicago to meet with them, and then one handed me his badge so I could tour the equipment display and then go hear Shep give his speech. He told his story..... without a single stutter in the entire speech!
Some people have a unique ability to focus on what needs to be done right now.