Mike O'Brien's early days in Indy
Just a little bit of reminiscing of Mike's earlier days on Indy radio:
As a long-time Indy radio listener, I first heard Mike when he was doing overnights at WIFE. During 1974 and early '75 (before he moved over to WNDE), he had the Midnight-to-6 AM shift, in-between Buddy Scott and Pete Sullivan. I still have a few old airchecks from his shows during that time. (Of course, many if not most of us would rather burn those early airchecks than let them see the light of day, but they are still interesting to listen to.) Unlike today's "10 in a row with no talk" formats, WIFE had the DJ's talk between virtually every record, so it gave the jocks a chance for some great jokes and one-liners. WIFE also had an instant request line that was taped and played on the air and Mike took every advantage of that with the "crazy" overnight listeners. He developed some regulars. One regular who had an uncanny ability to get in, and who used to constantly bug him was a guy who dubbed himself "Beatneck Ricky". Mike would talk to him, ask him questions, let him ramble on, tell jokes, etc. for at least a minute or two before he had to reel him in and finally get his request. He played the straight man to this guy's weird and wacky rants. He would play these entire recordings and it made for some very interesting radio. His stint at WNDE was far more straightforward as they did not let him record and play back the listeners calls. The format was far more structured, with Jodie Lyons "All Hit Music" jingles between EVERY record and little flexibility compared to WIFE. Of course, today's radio is even more controlled by programmers than ever before.
One of Mike's best lines that I heard was a response to a request line caller, who admitted she was up at 3 AM because of her insomnia. Without missing a bit, Mike sincerely yet sarcastically told her, "Thanks! It's good for my show......"
Long before voicetracking was even thought about, Mike was on the air every night, all night. Thanks for a great 31+ years here in Indy, Mike! It won't be the same without you.
> Mike O'Brien, the All Night Rock and Roll Animal, a
> performer with one of the Circle City's longest runs,
> including stops at WIFE, WNDE and, for 20+ years, overnights
> at WTPI, hangs up his headphones and exits Entercom
> Indianapolis. Mike, in my view, has always been honest,
> dependable, helpful and relentless in his pursuit of
> operating excellence. Additionally, his alter ego, Dave
> Heck, is a good friend who will be missed.
>
> On behalf of all those who work during the dark side of the
> day and who spent night after sleepless night with Mike, and
> for those of us with whom he shared the air for many years:
> good night, good morning, good bye and good luck.
>