Mike Preston to be the PD at KSCS and KPLX

[Y2kTheNewOldies]

https://radioinsight.com/headlines/184710/mike-preston-to-program-kscs-kplx-dallas/

CUMULUS MEDIA announces that it has appointed 25+-year radio veteran Mike Preston as Program Director for Dallas/Fort Worth Country radio stations KPLX/99.5 The Wolf and KSCS/New Country 96.3. Preston was most recently Senior Vice President of Programming, iHeartMedia Baltimore, MD, and was Program Director for the group’s Country station WPOC and Adult Hits WQSR/102.7 JACK-FM. Prior to that, he was Program Director of Entercom Country station KKWF/100.7 The Wolf and Rhythmic AC station KHTP/Hot 103.7 in Seattle, WA. Previously, Preston was a senior programmer with CBS Radio in San Francisco and Seattle and served at ABC Radio’s WPLJ in New York.

“These two country brands, each in their own distinctive way, have captured the hearts of DFW country music fans. We believe Mike Preston is the right person to lead our talented teams into the future,” said Dan Bennett, Regional Vice President, Cumulus Dallas-Houston. “Mike has had big success in his career as a creative PD who knows how to coach big time talent. We can’t wait to have him in Dallas to further ignite two of the most listened-to Country stations in America.”

Cumulus has announced that Mike Preston will be the PD.

 

[Gopher]

Cumulus isn't getting ready to spin off any of it's existing Dallas cluster are they?

 

[davideduardo]

Cumulus isn't getting ready to spin off any of it's existing Dallas cluster are they?

They announced that they would get out of the top 20 to 25 markets where they did not have a competitive multi-station cluster. In Dallas, that is not the case.

 

[Gopher]

Any idea why they have changed their ID's and advertising promoting 96.7 instead of 1310AM?

 

[Will_H_69_9]

Any idea why they have changed their ID's and advertising promoting 96.7 instead of 1310AM?

cause The Tickets rating are declining as their long time listeners who been listening since the beginning is slowly aging out. that and they kinda get the generation who grew up on FM only to tune in.