'Millennial AC'

[leethalweapon]

http://www.radioandrecords.com/RRWebSite/#

“For years, programmers have been searching for the next generation of the AC format, featuring a lot of music from the ’90s forward and a few hits from the ’80s—and we think we’ve found it,” he says. “The point is to be more contemporary. Our audience perceives the format as soft if it isn’t rap music or hard rock, playing popular music that’s not too old.”

Fresh’s target is women 25-44, more specifically a 34-year-old female.

They may be using the "today's soft music" slogan, however, the music has been mostly from the 90s to today thus far, just on the (relatively) lighter end of the spectrum. They haven't played much from before 1990 and nothing from before the 80s.

I would like to throw up a theory for you. There is an audience out there who can't stand Z100, think Lite is too old, and PLJ is too heavy. I would guess that the target would be around 25 to 44 with (their dream of) the average listener being a 32-33 year old woman, with a young family.

Thoughs...

HMMMM.... but what with the tag 'Millennial AC'? Good to see someone trying to re-define AC... Adult CONTEMPORY.