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MILWAUKEE/RACINE P-2 NUMBERS ARE OUT

WTMJ, WKLH, WLZR, WMYX, WKTI still hurting.
WQBW continues to climb. Almost #1.
All the Clear Channel stations, WKKV, WMIL, WOKY, WISN, WRIT, WQBW, increase.
WSSP shows.

REMEMBER, you can't quote actual numbers on this site.
 
Wow -- WQBW is quite a success story, particularly for a format that some folks thought was a lame idea! By contrast, 'KLH is hurting.

WOKY rising slowly. WJMR slowly sinking.

WSSP finally makes the report! Looks like it just took a little slice from WAUK, which dropped by the same percentage WSSP rose.

Now -- if Jack comes to Milwaukee, which is the most likely station to flip after looking at these numbers? WKLH, WJMR, and WLUM are my candidates.
 
> Wow -- WQBW is quite a success story, particularly for a
> format that some folks thought was a lame idea! By
> contrast, 'KLH is hurting.
>
> WOKY rising slowly. WJMR slowly sinking.
>
> WSSP finally makes the report! Looks like it just took a
> little slice from WAUK, which dropped by the same percentage
> WSSP rose.
>
> Now -- if Jack comes to Milwaukee, which is the most likely
> station to flip after looking at these numbers? WKLH, WJMR,
> and WLUM are my candidates.
>
Agreed "the brew" is quite the success story... should be an interesting summerfest with WQBW and WKLH sharing the potowatami classic rock stage. KLH needs to do something NOW..They had the hold on classic rock in this market for so long they forgot how to deal with competetion.( heck QFM was their last big competitor) Maybe they should concentrate on staple artists that QBW doesn't play... Cream,Hendrix,Beatles, Doors, late 60s early 70s. WRIT seems to be taking a bite out of that pie too.
As far as a format flip to "jack" I would also look at MYX,LZR,JZI,maybe even KTI.... who knows.... one thing is for sure "the brew" sure shook things up from what was pretty predictable ratings a year ago.
 
> > Wow -- WQBW is quite a success story, particularly for a
> > format that some folks thought was a lame idea! By
> > contrast, 'KLH is hurting.
> >
> > WOKY rising slowly. WJMR slowly sinking.
> >
> > WSSP finally makes the report! Looks like it just took a
> > little slice from WAUK, which dropped by the same
> percentage
> > WSSP rose.
> >
> > Now -- if Jack comes to Milwaukee, which is the most
> likely
> > station to flip after looking at these numbers? WKLH,
> WJMR,
> > and WLUM are my candidates.
> >
> Agreed "the brew" is quite the success story... should be
> an interesting summerfest with WQBW and WKLH sharing the
> potowatami classic rock stage. KLH needs to do something
> NOW..They had the hold on classic rock in this market for so
> long they forgot how to deal with competetion.( heck QFM was
> their last big competitor) Maybe they should concentrate on
> staple artists that QBW doesn't play...
> Cream,Hendrix,Beatles, Doors, late 60s early 70s. WRIT seems
> to be taking a bite out of that pie too.
> As far as a format flip to "jack" I would also look at
> MYX,LZR,JZI,maybe even KTI.... who knows.... one thing is
> for sure "the brew" sure shook things up from what was
> pretty predictable ratings a year ago.
>
I don't believe CC will be the one jumping on the Jack bandwagon. I remember reading a story somewhere that CC isn't interested in Jack. Besides in Milwaukee, if they did a Jack or Jack clone, that would take ratings away from The Brew, which is doing well, though I'm not too crazy about The Brew, but I'm not a fan of WKLH either. As for Saga doing Jack, I won't comment which station, but I doubt it would be WJMR as that's the only Urban AC station in the market.
 
> I don't believe CC will be the one jumping on the Jack
> bandwagon. I remember reading a story somewhere that CC
> isn't interested in Jack. Besides in Milwaukee, if they did
> a Jack or Jack clone, that would take ratings away from The
> Brew, which is doing well, though I'm not too crazy about
> The Brew, but I'm not a fan of WKLH either. As for Saga
> doing Jack, I won't comment which station, but I doubt it
> would be WJMR as that's the only Urban AC station in the
> market.
>

If Saga were to do a 'Jack' format, they would most likely blow up WFMR. Unless the classical format is really that lucrative for them.

Lazer is too much a heritage station. And they've still got a strong morning show that they pay heavily for.

WKLH is also too much a heritage station. I listen to them probably more than Brew, since they have a better selection quality-wise, while Brew is a bit hung up on one-off hair bands. It wouldn't hurt KLH to expand the playlist a bit, though. They need to be less predictable, perhaps dig a little deeper in their library for more obscure Zeppelin/Floyd/Springsteen/Skynyrd songs. Maybe even add a few different artists. For example, I can't believe they don't even play Van Halen. KLH is still playing way too safe, and it could bite them in the ass down the road.

WJMR dipped considerably from some pretty impressive ratings, but they're still doing decent. And I'll bet they do well fiscally.

As for other stations, WLUM won't flip. The format tweak seems to be working (finally). WRIT would be a candidate, but CC isn't very keen on variety hits, and is trying to hold on to the Light 97 crowd. WMYX won't flip to full time "whatever", since it's been around so long, and ownership of the "Mix" name is more valuable than any revenue they could possibly bring in (WMYX was the first station in the country to use the "Mix" moniker, and it probably kept CC from strong-arming Entercom too much over "Kiss-FM"). Besides, their "whatever" programming on half the schedule is not doing nice things to their ratings.

What about WKTI? WKTI will always be WKTI, in good times and bad, and they're killing Mix right now.

WEXT is doing better than NextMedia probably ever expected.

What about the fringe stations? Obviously Bliss must like having a WMIL competitor in West Bend (WBWI) that occasionally rises above a one share. And they have great reach into Milwaukee. WEZY is doing well pulling in the disenfranchised WLTQ fans (or as well as a low-powered Racine station can).

Maybe somebody can invade WVCY and get rid of all that mean-spirited fire and brimstone chatter there.<P ID="signature">______________
The Liberal Talk Radio Update</P>
 
> > I don't believe CC will be the one jumping on the Jack
> > bandwagon. I remember reading a story somewhere that CC
> > isn't interested in Jack. Besides in Milwaukee, if they
> did
> > a Jack or Jack clone, that would take ratings away from
> The
> > Brew, which is doing well, though I'm not too crazy about
> > The Brew, but I'm not a fan of WKLH either. As for Saga
> > doing Jack, I won't comment which station, but I doubt it
> > would be WJMR as that's the only Urban AC station in the
> > market.
> >
>
> If Saga were to do a 'Jack' format, they would most likely
> blow up WFMR. Unless the classical format is really that
> lucrative for them.
>
> Lazer is too much a heritage station. And they've still got
> a strong morning show that they pay heavily for.
>
> WKLH is also too much a heritage station. I listen to them
> probably more than Brew, since they have a better selection
> quality-wise, while Brew is a bit hung up on one-off hair
> bands. It wouldn't hurt KLH to expand the playlist a bit,
> though. They need to be less predictable, perhaps dig a
> little deeper in their library for more obscure
> Zeppelin/Floyd/Springsteen/Skynyrd songs. Maybe even add a
> few different artists. For example, I can't believe they
> don't even play Van Halen. KLH is still playing way too
> safe, and it could bite them in the ass down the road.

WKLH won't play Van Halen, as their format is Classic Hits. I know that maybe SOME Van Halen may show up on Classic Hits, not often though. I really don't understand what format they are, even though the playlist is quite classic hits, and they have some liners that say they are classic hits, but then they have the djs and some liners say they are classic rock. I think they are having a small identity crisis at the moment, being both classic hits and classic rock, without the strong classic rock playlist.

I think they should sway into the classic hits format a bit more, and widen their playlist with some more Classic Hits. I think going in the classic rock direction could hurt them more, as the brew is sooo much of that right now. Time for them to be true to their classic hits format, widen the playlist, add some lighter artists (even though many of you probably will disagree), which would be some of the WLTQ audience. Artists such as Jim Croce, Cat Stevens, Gordon Lightfoot, etc. Mix it in nicely with the current music they have, maybe add some more Aerosmith (or put in any harder classic hits artist into here) to make it even out a little bit, and you got a better selection of music, with less burnout, and truer to the format they bill as than right now. Just my 2 cents on this issue.

>
> WJMR dipped considerably from some pretty impressive
> ratings, but they're still doing decent. And I'll bet they
> do well fiscally.
>
> As for other stations, WLUM won't flip. The format tweak
> seems to be working (finally). WRIT would be a candidate,
> but CC isn't very keen on variety hits, and is trying to
> hold on to the Light 97 crowd. WMYX won't flip to full time
> "whatever", since it's been around so long, and ownership of
> the "Mix" name is more valuable than any revenue they could
> possibly bring in (WMYX was the first station in the country
> to use the "Mix" moniker, and it probably kept CC from
> strong-arming Entercom too much over "Kiss-FM"). Besides,
> their "whatever" programming on half the schedule is not
> doing nice things to their ratings.

WRIT's ratings seem to be rising finally a bit, not falling-rising-falling. I think that their small tweak into the 70s moreso is starting to take hold.

>
> What about WKTI? WKTI will always be WKTI, in good times
> and bad, and they're killing Mix right now.
>
> WEXT is doing better than NextMedia probably ever expected.
>
> What about the fringe stations? Obviously Bliss must like
> having a WMIL competitor in West Bend (WBWI) that
> occasionally rises above a one share. And they have great
> reach into Milwaukee. WEZY is doing well pulling in the
> disenfranchised WLTQ fans (or as well as a low-powered
> Racine station can).
>
> Maybe somebody can invade WVCY and get rid of all that
> mean-spirited fire and brimstone chatter there.
>

I just have to say, The Brew is rocking Milwaukee with ratings and formats. I think everyone thought the Brew was a fad format that would last 4 months. I however thought that this format was PERFECT for Milwaukee, as all my aunts, uncles, and cousins listen to it. It just seems to FIT the Milwaukee area for some reason.
<P ID="signature">______________


Moderator, Community Radio board</P>
 
DA Brew

"The Brew"- the right station at the right time in the right market and done the right way. Nice job.


> >
> Agreed "the brew" is quite the success story... should be
> an interesting summerfest with WQBW and WKLH sharing the
> potowatami classic rock stage. KLH needs to do something
> NOW..They had the hold on classic rock in this market for so
> long they forgot how to deal with competetion.( heck QFM was
> their last big competitor) Maybe they should concentrate on
> staple artists that QBW doesn't play...
> Cream,Hendrix,Beatles, Doors, late 60s early 70s. WRIT seems
> to be taking a bite out of that pie too.
> As far as a format flip to "jack" I would also look at
> MYX,LZR,JZI,maybe even KTI.... who knows.... one thing is
> for sure "the brew" sure shook things up from what was
> pretty predictable ratings a year ago.
>
 
> WKLH won't play Van Halen, as their format is Classic Hits.
> I know that maybe SOME Van Halen may show up on Classic
> Hits, not often though. I really don't understand what
> format they are, even though the playlist is quite classic
> hits, and they have some liners that say they are classic
> hits, but then they have the djs and some liners say they
> are classic rock. I think they are having a small identity
> crisis at the moment, being both classic hits and classic
> rock, without the strong classic rock playlist.
>
> I think they should sway into the classic hits format a bit
> more, and widen their playlist with some more Classic Hits.
> I think going in the classic rock direction could hurt them
> more, as the brew is sooo much of that right now. Time for
> them to be true to their classic hits format, widen the
> playlist, add some lighter artists (even though many of you
> probably will disagree), which would be some of the WLTQ
> audience. Artists such as Jim Croce, Cat Stevens, Gordon
> Lightfoot, etc. Mix it in nicely with the current music they
> have, maybe add some more Aerosmith (or put in any harder
> classic hits artist into here) to make it even out a little
> bit, and you got a better selection of music, with less
> burnout, and truer to the format they bill as than right
> now. Just my 2 cents on this issue.
>

WKLH has been positioning itself as 'Classic Rock' as of late. They even say it on the air. And if WKTI can play Van Halen, why not 'KLH? Classic hits, classic rock, any way you slice it, 'KLH is really a classic rock station. Heck, put their playlist side-by-side with the playlist from, say, KQRS in Minneapolis. You probably won't be able to tell the difference.

"Classic Hits" is just a tag KLH put on their station long ago to get the soccer moms to listen. Now the name has worn out it's welcome.

As for the future of KLH, I doubt they'll wimp out and throw in a bunch of Lightfoot/Fogelberg/Croce stuff. Their core audience tunes in for Floyd/Zeppelin/Skynyrd. The mellow stuff will send what's left of their audience straight to Brew, never to return. Leave that stuff to The Drive's 96.9 out of Zion.

I'm sure KLH remembers all too well last year when the organizers of Harley-Davidson's 100th thought Elton John would be the perfect headliner for their big party. Guess not? It wasn't. Wimping out is not the way to go.


<P ID="signature">______________
The Liberal Talk Radio Update</P>
 
> > WKLH won't play Van Halen, as their format is Classic
> Hits.
> > I know that maybe SOME Van Halen may show up on Classic
> > Hits, not often though. I really don't understand what
> > format they are, even though the playlist is quite classic
>
> > hits, and they have some liners that say they are classic
> > hits, but then they have the djs and some liners say they
> > are classic rock. I think they are having a small identity
>
> > crisis at the moment, being both classic hits and classic
> > rock, without the strong classic rock playlist.
> >
> > I think they should sway into the classic hits format a
> bit
> > more, and widen their playlist with some more Classic
> Hits.
> > I think going in the classic rock direction could hurt
> them
> > more, as the brew is sooo much of that right now. Time for
>
> > them to be true to their classic hits format, widen the
> > playlist, add some lighter artists (even though many of
> you
> > probably will disagree), which would be some of the WLTQ
> > audience. Artists such as Jim Croce, Cat Stevens, Gordon
> > Lightfoot, etc. Mix it in nicely with the current music
> they
> > have, maybe add some more Aerosmith (or put in any harder
> > classic hits artist into here) to make it even out a
> little
> > bit, and you got a better selection of music, with less
> > burnout, and truer to the format they bill as than right
> > now. Just my 2 cents on this issue.
> >
>
> WKLH has been positioning itself as 'Classic Rock' as of
> late. They even say it on the air. And if WKTI can play
> Van Halen, why not 'KLH? Classic hits, classic rock, any
> way you slice it, 'KLH is really a classic rock station.
> Heck, put their playlist side-by-side with the playlist
> from, say, KQRS in Minneapolis. You probably won't be able
> to tell the difference.
>
> "Classic Hits" is just a tag KLH put on their station long
> ago to get the soccer moms to listen. Now the name has worn
> out it's welcome.
>
> As for the future of KLH, I doubt they'll wimp out and throw
> in a bunch of Lightfoot/Fogelberg/Croce stuff. Their core
> audience tunes in for Floyd/Zeppelin/Skynyrd. The mellow
> stuff will send what's left of their audience straight to
> Brew, never to return. Leave that stuff to The Drive's 96.9
> out of Zion.
>
> I'm sure KLH remembers all too well last year when the
> organizers of Harley-Davidson's 100th thought Elton John
> would be the perfect headliner for their big party. Guess
> not? It wasn't. Wimping out is not the way to go.
>


KTI... Sheeesh I had to check the dial but they were playing ACDC! ACDC on KTI????

And not to pick nits, the 100th was TWO years ago already. I can still see the streams of people walking out when Elton hit the stage. What a disappointment THAT was!
 
> Lazer is too much a heritage station. And they've still got
> a strong morning show that they pay heavily for.
>
> WKLH is also too much a heritage station.

> As for other stations, WLUM won't flip. The format tweak
> seems to be working (finally).

> WMYX won't flip to full time
> "whatever", since it's been around so long, and ownership of
> the "Mix" name is more valuable than any revenue they could
> possibly bring in

All good points... but the fact that WCBS-FM could flip in New York -- talk about heritage stations and formats! -- with one hour's notice should give us all pause. Of course, that's Infinity for you!
 
> As far as a format flip to "jack" I would also look at
> MYX,LZR,JZI,maybe even KTI.... who knows.... one thing is
> for sure "the brew" sure shook things up from what was
> pretty predictable ratings a year ago.
>
I said in a previous post that JZI was close to a peak, they found it and are down .2. They can't find the Smooth Jazz audience here in Milwaukee that they need, their music is too much AC thanks to Stan Atkinson coming in and not working. Wouldn't be surprised if Stan and his crew found themselves under a new format like Jack in the next year.
 
> > WKLH won't play Van Halen, as their format is Classic
> Hits.
> > I know that maybe SOME Van Halen may show up on Classic
> > Hits, not often though. I really don't understand what
> > format they are, even though the playlist is quite classic
>
> > hits, and they have some liners that say they are classic
> > hits, but then they have the djs and some liners say they
> > are classic rock. I think they are having a small identity
>
> > crisis at the moment, being both classic hits and classic
> > rock, without the strong classic rock playlist.
> >
> > I think they should sway into the classic hits format a
> bit
> > more, and widen their playlist with some more Classic
> Hits.
> > I think going in the classic rock direction could hurt
> them
> > more, as the brew is sooo much of that right now. Time for
>
> > them to be true to their classic hits format, widen the
> > playlist, add some lighter artists (even though many of
> you
> > probably will disagree), which would be some of the WLTQ
> > audience. Artists such as Jim Croce, Cat Stevens, Gordon
> > Lightfoot, etc. Mix it in nicely with the current music
> they
> > have, maybe add some more Aerosmith (or put in any harder
> > classic hits artist into here) to make it even out a
> little
> > bit, and you got a better selection of music, with less
> > burnout, and truer to the format they bill as than right
> > now. Just my 2 cents on this issue.
> >
>
> WKLH has been positioning itself as 'Classic Rock' as of
> late. They even say it on the air. And if WKTI can play
> Van Halen, why not 'KLH? Classic hits, classic rock, any
> way you slice it, 'KLH is really a classic rock station.
> Heck, put their playlist side-by-side with the playlist
> from, say, KQRS in Minneapolis. You probably won't be able
> to tell the difference.
>
> "Classic Hits" is just a tag KLH put on their station long
> ago to get the soccer moms to listen. Now the name has worn
> out it's welcome.
>
> As for the future of KLH, I doubt they'll wimp out and throw
> in a bunch of Lightfoot/Fogelberg/Croce stuff. Their core
> audience tunes in for Floyd/Zeppelin/Skynyrd. The mellow
> stuff will send what's left of their audience straight to
> Brew, never to return. Leave that stuff to The Drive's 96.9
> out of Zion.
>
> I'm sure KLH remembers all too well last year when the
> organizers of Harley-Davidson's 100th thought Elton John
> would be the perfect headliner for their big party. Guess
> not? It wasn't. Wimping out is not the way to go.
>

Isn't that where WKLH's ratings went out the door to? The Brew? The Brew is more classic rock to me than anything, and KLH is classic hits. The PD even emailed me one time (they had a station panel thing), and said even though they are harder than Classic Hits, they are not a classic rock station (this was, however before the monkier change to Classic Rock, or at least partially). And that is the reason they are not playing Van Halen or Ozzy, as he mentioned in his email. From looking at Yes.net, their playlist hasn't changed at all between the patial (still using classic hits in some of their imaging) monkier change, and it still looks like a harder form of Classic Hits.

KQRS is a bit different, they have harder artists in there, and that is what makes them classic rock.

If they want to survive, they should be a pure classic hits. That is just my opinion. WWDV only can go so far into Milwaukee with a decent signal. Heck, on the car radio in Greenfield, the signal was only fair. Time to pick up some of the old WLTQ audience, as well as keeping what they have. I think that would work out for them, but again this is my opinion (it would also WIDEN up their playlist)

<P ID="signature">______________


Moderator, Community Radio board</P>
 
> > > WKLH won't play Van Halen, as their format is Classic
> > Hits.
> > > I know that maybe SOME Van Halen may show up on Classic
> > > Hits, not often though. I really don't understand what
> > > format they are, even though the playlist is quite
> classic
> >
> > > hits, and they have some liners that say they are
> classic
> > > hits, but then they have the djs and some liners say
> they
> > > are classic rock. I think they are having a small
> identity
> >
> > > crisis at the moment, being both classic hits and
> classic
> > > rock, without the strong classic rock playlist.
> > >
> > > I think they should sway into the classic hits format a
> > bit
> > > more, and widen their playlist with some more Classic
> > Hits.
> > > I think going in the classic rock direction could hurt
> > them
> > > more, as the brew is sooo much of that right now. Time
> for
> >
> > > them to be true to their classic hits format, widen the
> > > playlist, add some lighter artists (even though many of
> > you
> > > probably will disagree), which would be some of the WLTQ
>
> > > audience. Artists such as Jim Croce, Cat Stevens, Gordon
>
> > > Lightfoot, etc. Mix it in nicely with the current music
> > they
> > > have, maybe add some more Aerosmith (or put in any
> harder
> > > classic hits artist into here) to make it even out a
> > little
> > > bit, and you got a better selection of music, with less
> > > burnout, and truer to the format they bill as than right
>
> > > now. Just my 2 cents on this issue.
> > >
> >
> > WKLH has been positioning itself as 'Classic Rock' as of
> > late. They even say it on the air. And if WKTI can play
> > Van Halen, why not 'KLH? Classic hits, classic rock, any
> > way you slice it, 'KLH is really a classic rock station.
> > Heck, put their playlist side-by-side with the playlist
> > from, say, KQRS in Minneapolis. You probably won't be
> able
> > to tell the difference.
> >
> > "Classic Hits" is just a tag KLH put on their station long
>
> > ago to get the soccer moms to listen. Now the name has
> worn
> > out it's welcome.
> >
> > As for the future of KLH, I doubt they'll wimp out and
> throw
> > in a bunch of Lightfoot/Fogelberg/Croce stuff. Their core
>
> > audience tunes in for Floyd/Zeppelin/Skynyrd. The mellow
> > stuff will send what's left of their audience straight to
> > Brew, never to return. Leave that stuff to The Drive's
> 96.9
> > out of Zion.
> >
> > I'm sure KLH remembers all too well last year when the
> > organizers of Harley-Davidson's 100th thought Elton John
> > would be the perfect headliner for their big party. Guess
>
> > not? It wasn't. Wimping out is not the way to go.
> >
>
> Isn't that where WKLH's ratings went out the door to? The
> Brew? The Brew is more classic rock to me than anything, and
> KLH is classic hits. The PD even emailed me one time (they
> had a station panel thing), and said even though they are
> harder than Classic Hits, they are not a classic rock
> station (this was, however before the monkier change to
> Classic Rock, or at least partially). And that is the reason
> they are not playing Van Halen or Ozzy, as he mentioned in
> his email. From looking at Yes.net, their playlist hasn't
> changed at all between the patial (still using classic hits
> in some of their imaging) monkier change, and it still looks
> like a harder form of Classic Hits.
>
> KQRS is a bit different, they have harder artists in there,
> and that is what makes them classic rock.
>
> If they want to survive, they should be a pure classic hits.
> That is just my opinion. WWDV only can go so far into
> Milwaukee with a decent signal. Heck, on the car radio in
> Greenfield, the signal was only fair. Time to pick up some
> of the old WLTQ audience, as well as keeping what they have.
> I think that would work out for them, but again this is my
> opinion (it would also WIDEN up their playlist)
>

I say WKLH is harder edged classic hits. Kind of like WYVN Holland, MI<P ID="signature">______________
</P>
 
> > > WKLH won't play Van Halen, as their format is Classic
> > Hits.
> > > I know that maybe SOME Van Halen may show up on Classic
> > > Hits, not often though. I really don't understand what
> > > format they are, even though the playlist is quite
> classic
> >
> > > hits, and they have some liners that say they are
> classic
> > > hits, but then they have the djs and some liners say
> they
> > > are classic rock. I think they are having a small
> identity
> >
> > > crisis at the moment, being both classic hits and
> classic
> > > rock, without the strong classic rock playlist.
> > >
> > > I think they should sway into the classic hits format a
> > bit
> > > more, and widen their playlist with some more Classic
> > Hits.
> > > I think going in the classic rock direction could hurt
> > them
> > > more, as the brew is sooo much of that right now. Time
> for
> >
> > > them to be true to their classic hits format, widen the
> > > playlist, add some lighter artists (even though many of
> > you
> > > probably will disagree), which would be some of the WLTQ
>
> > > audience. Artists such as Jim Croce, Cat Stevens, Gordon
>
> > > Lightfoot, etc. Mix it in nicely with the current music
> > they
> > > have, maybe add some more Aerosmith (or put in any
> harder
> > > classic hits artist into here) to make it even out a
> > little
> > > bit, and you got a better selection of music, with less
> > > burnout, and truer to the format they bill as than right
>
> > > now. Just my 2 cents on this issue.
> > >
> >
> > WKLH has been positioning itself as 'Classic Rock' as of
> > late. They even say it on the air. And if WKTI can play
> > Van Halen, why not 'KLH? Classic hits, classic rock, any
> > way you slice it, 'KLH is really a classic rock station.
> > Heck, put their playlist side-by-side with the playlist
> > from, say, KQRS in Minneapolis. You probably won't be
> able
> > to tell the difference.
> >
> > "Classic Hits" is just a tag KLH put on their station long
>
> > ago to get the soccer moms to listen. Now the name has
> worn
> > out it's welcome.
> >
> > As for the future of KLH, I doubt they'll wimp out and
> throw
> > in a bunch of Lightfoot/Fogelberg/Croce stuff. Their core
>
> > audience tunes in for Floyd/Zeppelin/Skynyrd. The mellow
> > stuff will send what's left of their audience straight to
> > Brew, never to return. Leave that stuff to The Drive's
> 96.9
> > out of Zion.
> >
> > I'm sure KLH remembers all too well last year when the
> > organizers of Harley-Davidson's 100th thought Elton John
> > would be the perfect headliner for their big party. Guess
>
> > not? It wasn't. Wimping out is not the way to go.
> >
>
> Isn't that where WKLH's ratings went out the door to? The
> Brew? The Brew is more classic rock to me than anything, and
> KLH is classic hits. The PD even emailed me one time (they
> had a station panel thing), and said even though they are
> harder than Classic Hits, they are not a classic rock
> station (this was, however before the monkier change to
> Classic Rock, or at least partially). And that is the reason
> they are not playing Van Halen or Ozzy, as he mentioned in
> his email. From looking at Yes.net, their playlist hasn't
> changed at all between the patial (still using classic hits
> in some of their imaging) monkier change, and it still looks
> like a harder form of Classic Hits.
>
> KQRS is a bit different, they have harder artists in there,
> and that is what makes them classic rock.
>
> If they want to survive, they should be a pure classic hits.
> That is just my opinion. WWDV only can go so far into
> Milwaukee with a decent signal. Heck, on the car radio in
> Greenfield, the signal was only fair. Time to pick up some
> of the old WLTQ audience, as well as keeping what they have.
> I think that would work out for them, but again this is my
> opinion (it would also WIDEN up their playlist)
>
I totally agree with that. WKLH needs to be more of a "drive" format.Look at the number WDRV posted, better than WMCS,WAUK, and WSSP.I mean whats wrong with playing Croce or James Taylor?? They already play America, the Eagles.Lets face it if a "jack" format does come to Milwaukee it will only hurt KLH all the more at this point.Widen that playlist of yours KLH with more, a lot more deep cuts... thats what got you on top back in the 80s.Eventually some of the "brews" audience will come back when they tire of hearing Triumph,Billy Squire,etc..
 
> WTMJ, WKLH, WLZR, WMYX, WKTI still hurting.
> WQBW continues to climb. Almost #1.
> All the Clear Channel stations, WKKV, WMIL, WOKY, WISN,
> WRIT, WQBW, increase.
> WSSP shows.
>
> REMEMBER, you can't quote actual numbers on this site.
>


Is this the first time ever that WRIT beat WKLH? WRIT was very smart to add lot's of 70s "mellow rock" from artists like Jim Croce and Carly Simon. Not only are they serving as a default AC for some listeners, CC is squeezing the once mighty KLH with the Brew on one side and WRIT on the other.
 
> I totally agree with that. WKLH needs to be more of a
> "drive" format.Look at the number WDRV posted, better than
> WMCS,WAUK, and WSSP.I mean whats wrong with playing Croce or
> James Taylor?? They already play America, the Eagles.Lets
> face it if a "jack" format does come to Milwaukee it will
> only hurt KLH all the more at this point.Widen that playlist
> of yours KLH with more, a lot more deep cuts... thats what
> got you on top back in the 80s.Eventually some of the
> "brews" audience will come back when they tire of hearing
> Triumph,Billy Squire,etc..
>
The ratings shown for Milwaukee are for just WWDV, not WDRV. WDRV's signal in Chicago has a big null to the northwest to protect WWDV. If it weren't for 96.9 being on the state line, 97.1 would have a signal that would serve the entire Chicago market. Bonneville is mainly using that signal to serve the rest of the Chicago market up north that can't get The Drive on 97.1. I don't know if Bonneville airs any Milwaukee area ads on WWDV. If they do, it's likely very few.
 
> > I totally agree with that. WKLH needs to be more of a
> > "drive" format.Look at the number WDRV posted, better than
>
> > WMCS,WAUK, and WSSP.I mean whats wrong with playing Croce
> or
> > James Taylor?? They already play America, the Eagles.Lets
> > face it if a "jack" format does come to Milwaukee it will
> > only hurt KLH all the more at this point.Widen that
> playlist
> > of yours KLH with more, a lot more deep cuts... thats what
>
> > got you on top back in the 80s.Eventually some of the
> > "brews" audience will come back when they tire of hearing
> > Triumph,Billy Squire,etc..
> >
> The ratings shown for Milwaukee are for just WWDV, not WDRV.
> WDRV's signal in Chicago has a big null to the northwest to
> protect WWDV. If it weren't for 96.9 being on the state
> line, 97.1 would have a signal that would serve the entire
> Chicago market. Bonneville is mainly using that signal to
> serve the rest of the Chicago market up north that can't get
> The Drive on 97.1. I don't know if Bonneville airs any
> Milwaukee area ads on WWDV. If they do, it's likely very
> few.
>

They don't. They did air Wisconsin and Lake County ads locally when it simmulcasted WTMX. It was messy because the simmulcast would cut back in after the local stopset in the middle of a song.
<P ID="signature">______________
</P>
 
> > I totally agree with that. WKLH needs to be more of a
> > "drive" format.Look at the number WDRV posted, better than
>
> > WMCS,WAUK, and WSSP.I mean whats wrong with playing Croce
> or
> > James Taylor?? They already play America, the Eagles.Lets
> > face it if a "jack" format does come to Milwaukee it will
> > only hurt KLH all the more at this point.Widen that
> playlist
> > of yours KLH with more, a lot more deep cuts... thats what
>
> > got you on top back in the 80s.Eventually some of the
> > "brews" audience will come back when they tire of hearing
> > Triumph,Billy Squire,etc..
> >
> The ratings shown for Milwaukee are for just WWDV, not WDRV.
> WDRV's signal in Chicago has a big null to the northwest to
> protect WWDV. If it weren't for 96.9 being on the state
> line, 97.1 would have a signal that would serve the entire
> Chicago market. Bonneville is mainly using that signal to
> serve the rest of the Chicago market up north that can't get
> The Drive on 97.1. I don't know if Bonneville airs any
> Milwaukee area ads on WWDV. If they do, it's likely very
> few.
>

I have heard one or two Milwaukee ads on WDRV/WWDV, but you are right, it is very few from what I hear.
<P ID="signature">______________


Moderator, Community Radio board</P>
 
> > I totally agree with that. WKLH needs to be more of a
> > "drive" format.Look at the number WDRV posted, better than
>
> > WMCS,WAUK, and WSSP.I mean whats wrong with playing Croce
> or
> > James Taylor?? They already play America, the Eagles.Lets
> > face it if a "jack" format does come to Milwaukee it will
> > only hurt KLH all the more at this point.Widen that
> playlist
> > of yours KLH with more, a lot more deep cuts... thats what
>
> > got you on top back in the 80s.Eventually some of the
> > "brews" audience will come back when they tire of hearing
> > Triumph,Billy Squire,etc..
> >
> The ratings shown for Milwaukee are for just WWDV, not WDRV.
> WDRV's signal in Chicago has a big null to the northwest to
> protect WWDV. If it weren't for 96.9 being on the state
> line, 97.1 would have a signal that would serve the entire
> Chicago market. Bonneville is mainly using that signal to
> serve the rest of the Chicago market up north that can't get
> The Drive on 97.1. I don't know if Bonneville airs any
> Milwaukee area ads on WWDV. If they do, it's likely very
> few.
>

Actually it is the opposite. WWDV has the null towards Chicago. http://www.fccinfo.com/CMDProEngine.php?sCurrentService=FM&tabSearchType=Appl&sAppIDNumber=97092

WDRV has a null over Lake Michigan. http://www.fccinfo.com/CMDProEngine.php?sCurrentService=FM&tabSearchType=Appl&sAppIDNumber=69531

There is an app for WDRV to change their pattern, but I dont have that info yet.
 
> > > I totally agree with that. WKLH needs to be more of a
> > > "drive" format.Look at the number WDRV posted, better
> than
> >
> > > WMCS,WAUK, and WSSP.I mean whats wrong with playing
> Croce
> > or
> > > James Taylor?? They already play America, the
> Eagles.Lets
> > > face it if a "jack" format does come to Milwaukee it
> will
> > > only hurt KLH all the more at this point.Widen that
> > playlist
> > > of yours KLH with more, a lot more deep cuts... thats
> what
> >
> > > got you on top back in the 80s.Eventually some of the
> > > "brews" audience will come back when they tire of
> hearing
> > > Triumph,Billy Squire,etc..
> > >
> > The ratings shown for Milwaukee are for just WWDV, not
> WDRV.
> > WDRV's signal in Chicago has a big null to the northwest
> to
> > protect WWDV. If it weren't for 96.9 being on the state
> > line, 97.1 would have a signal that would serve the entire
>
> > Chicago market. Bonneville is mainly using that signal to
>
> > serve the rest of the Chicago market up north that can't
> get
> > The Drive on 97.1. I don't know if Bonneville airs any
> > Milwaukee area ads on WWDV. If they do, it's likely very
> > few.
> >
>
> Actually it is the opposite. WWDV has the null towards
> Chicago.
http://www.fccinfo.com/CMDProEngine.> php?sCurrentService=FM&tabSearchType=Appl&sAppIDNumber=97092
>
>
> WDRV has a null over Lake Michigan.
http://www.fccinfo.com/CMDProEngine.> php?sCurrentService=FM&tabSearchType=Appl&sAppIDNumber=69531
>
>
> There is an app for WDRV to change their pattern, but I dont
> have that info yet.
>
The null that WDRV has must still protect WWDV. WDRV doesn't have primary coverage over Lake County Illinois, where WWDV does have primary coverage. As for the FCC coverage, I believe they're also including secondary contour in that too, as I find that some areas that the FCC map shows primary has an ok signal. Regardless, WDRV & WWDV are severely shortspaced, and WWDV is also shortspaced with WKLH & WQBW.
 
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