> WKLH won't play Van Halen, as their format is Classic Hits.
> I know that maybe SOME Van Halen may show up on Classic
> Hits, not often though. I really don't understand what
> format they are, even though the playlist is quite classic
> hits, and they have some liners that say they are classic
> hits, but then they have the djs and some liners say they
> are classic rock. I think they are having a small identity
> crisis at the moment, being both classic hits and classic
> rock, without the strong classic rock playlist.
>
> I think they should sway into the classic hits format a bit
> more, and widen their playlist with some more Classic Hits.
> I think going in the classic rock direction could hurt them
> more, as the brew is sooo much of that right now. Time for
> them to be true to their classic hits format, widen the
> playlist, add some lighter artists (even though many of you
> probably will disagree), which would be some of the WLTQ
> audience. Artists such as Jim Croce, Cat Stevens, Gordon
> Lightfoot, etc. Mix it in nicely with the current music they
> have, maybe add some more Aerosmith (or put in any harder
> classic hits artist into here) to make it even out a little
> bit, and you got a better selection of music, with less
> burnout, and truer to the format they bill as than right
> now. Just my 2 cents on this issue.
>
WKLH has been positioning itself as 'Classic Rock' as of late. They even say it on the air. And if WKTI can play Van Halen, why not 'KLH? Classic hits, classic rock, any way you slice it, 'KLH is really a classic rock station. Heck, put their playlist side-by-side with the playlist from, say, KQRS in Minneapolis. You probably won't be able to tell the difference.
"Classic Hits" is just a tag KLH put on their station long ago to get the soccer moms to listen. Now the name has worn out it's welcome.
As for the future of KLH, I doubt they'll wimp out and throw in a bunch of Lightfoot/Fogelberg/Croce stuff. Their core audience tunes in for Floyd/Zeppelin/Skynyrd. The mellow stuff will send what's left of their audience straight to Brew, never to return. Leave that stuff to The Drive's 96.9 out of Zion.
I'm sure KLH remembers all too well last year when the organizers of Harley-Davidson's 100th thought Elton John would be the perfect headliner for their big party. Guess not? It wasn't. Wimping out is not the way to go.
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The
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