Minneapolis-St. Paul Radio Ratings: April 2023

[DavidEduardo]

And I'm sorry, because your numbers aren't anywhere near correct.

How about all these stations, which outbill KMNB...

KFXN
KSTP-F
KXXR
KDWB
KZJK
KEEY
KQRS
KQQL
KTCZ
WCCO

and likely KTMY and possibly KTLK.

I see Miller Kaplan every month, not sure where your numbers come from. I also saw Miller Kaplan when 102.9 was WLTE, and I'm 100% correct on that one.

One has to judge even the M-K numbers using a bit of logic. Many clusters allocate sales to stations for "looks" and they don't match sales demo delivery. The idea is to comply with M-K reporting, but not to reveal which stations are the real sales leaders.

In fact, even if a cluster is trying to be as accurate as possible, dividing the sales for a 5-station buy is really impossible. In those cases, I look at format appeal to advertisers, 18-54 and the common sales subsets, performance of the group owner on national sales and several other factors to weight the reported data.

This is, granted, a bit like guessing who really should have one Miss Universe when politics, race, alliances, ethnicity, language and the like are all take out of the results.

 

[mnradiofan]

Congrats, Cumulus, on running KQRS into the ground.

Not so much "run into the ground" as "didn't have a succession plan for when Tom leaves or gets less popular". He was that station, and without him the field for that demo is VERY crowded in MSP.

 

[Patrick 29582]

Too few titles from 1985 onward. I would also surmise whatever the station is doing in mornings these days isn't working well.

What fails in the Cities continues to succeed in Duluth where (former) sister station KQDS and the classic rock format again sits atop the pile.

 

[Saladressing]

KQDS (i don't believe they were ever co-owned with KQRS but could be wrong) is a personality-based station with the standard morning show and also an afternoon show that kind of mirrors a morning show format.

They've dominated the top spot in the ratings in that market for many years now.

Whenever they see competition (such as in the 90s and 00s from 102.5 with various alternative, active, mainstream and classic rock formats, and today with the repetitive and voicetracked classic rock that sometimes rocks on 92.1), they simply tweak a bit and maintain their dominance.

The only exception to this was when modern-rock-slowly-transitioning-to-active-rock 102.5 The Bear KRBR defeated them three times in the 12+ ratings in the late 1990s. There were a number of years after this where KQDS had sister station X106/94X to assist but today a flanker is no longer needed.

KQDS' ultimately triumphant battle against crosstown classic hits (per the definition of classic hits at the time) / classic rock 99 WAKX ("Wax") prior to 1995 is worth noting, but is ancient history at this point.

It would get more interesting if 92.1 were to go to a more current-based presentation but that is not anticipated. Most likely if something like this were to take place, one of the many co-owned FMs would shift to Active Rock and easily dispatch of the competition (if history is an indicator).

 

[Todd Mitchell]

KQDS (i don't believe they were ever co-owned with KQRS but could be wrong)

Never were co-owned

 

[Patrick 29582]

KQDS (i don't believe they were ever co-owned with KQRS but could be wrong) is a personality-based station with the standard morning show and also an afternoon show that kind of mirrors a morning show format.

They've dominated the top spot in the ratings in that market for many years now.

Whenever they see competition (such as in the 90s and 00s from 102.5 with various alternative, active, mainstream and classic rock formats, and today with the repetitive and voicetracked classic rock that sometimes rocks on 92.1), they simply tweak a bit and maintain their dominance.

The only exception to this was when modern-rock-slowly-transitioning-to-active-rock 102.5 The Bear KRBR defeated them three times in the 12+ ratings in the late 1990s. There were a number of years after this where KQDS had sister station X106/94X to assist but today a flanker is no longer needed.

KQDS' ultimately triumphant battle against crosstown classic hits (per the definition of classic hits at the time) / classic rock 99 WAKX ("Wax") prior to 1995 is worth noting, but is ancient history at this point.

It would get more interesting if 92.1 were to go to a more current-based presentation but that is not anticipated. Most likely if something like this were to take place, one of the many co-owned FMs would shift to Active Rock and easily dispatch of the competition (if history is an indicator).

I lived there from the 1980s through 2006 and KQ was always consistent with their music and their personalities. Scott Savage, Dan Cantrell, etc were always on the air and in the community. I checked out their playlists online just now and.. hasn't changed a bit.