Minneapolis-St. Paul Radio Ratings: June 2023

[pjc1961]

Covering the survey period from Thu. 5/25/2023 thru Wed. 6/21/2023, age 6+ overall:
Minneapolis/St. Paul - RadioInsight (may not be updated in all browsers as of this post):
or Radio Industry News, Radio Show Prep, Radio Promotions, Radio Station Data, Podcast News

Top 5+ demo rankings analysis for ages 25-54, 18-34 + 18-49 will become available via AllAccess.com on Thu. 7/13/2023.

 

[mnradiofan]

Wow, KTIS with a 10.3? Clearly there is a bigger fan base for this music than I thought, I wonder what their secret is.

KQ seems to be rebounding recently, while Love is on the decline (wonder how much longer they'll stick with the format?)

 

[pjc1961]

Top 5+ demo rankings analysis for ages 25-54, 18-34 + 18-49 -
(scroll down to see Minneapolis-St. Paul):

Radio Industry News, New Music, Music Promotion, Radio Station Song Charts

All Access offers the latest radio industry news and music news, music promotions for record companies new music, radio station song charts, and much more. AllAccess.com has been serving the radio and music industry since 1995, always bringing you the highest quality content with...

www.allaccess.com

25-54: 1. KSTP 2. KEEY 3. KXXR 4. KQQL 5. KDWB 6T. KZJK 6T. KQRS (up from #10)
18-34: 1. KDWB 2. KEEY 3. KXXR 4T. KQRS 4T. KSTP (up from #8) 6T. KCMP 6T. KZJK
18-49: 1. KSTP 2. KDWB 3. KEEY 4. KXXR 5. KTIS (up from #8) 7. KQQL

 

[Saladressing]

Unlike some markets, the HD2 of Pride Radio on 101.3 isn't showing up in the ratings.

It appears that as of very recently the HD2s, HD3s etc. of 93.7, 97.1 and 101.3 are off the air.

Cities 97 is still holding its own at a 4.1 after all these years. Not personally a fan but this is indeed a unique Modern AC format. Nothing quite like it exists anywhere.

 

[Lester_the_NightFly]

There is TV antenna work being on at the Shoreview site. Most, if not all, FMs do not have HD service at their backup locations. The IDS site, (or whatever the name is now) charges extra for HD signals.

 

[CassChopper96]

What do you think is the reason why KSTP-FM has such strong ratings

 

[ksradiogeek]

What do you think is the reason why KSTP-FM has such strong ratings

Strong morning show and overall promotion that goes back decades.

 

[mnradiofan]

What do you think is the reason why KSTP-FM has such strong ratings

They really emphasized "local" for a long time. I know that doesn't always work everywhere, but here it does (or at least did, and they are still feeling the effects of that investment. It's like "the good neighbor" gone FM.

The other thing they did that worked well for them is not only a strong personality driven and local morning show, but a strong personality driven afternoon show. I believe they were one of the last stations in the Twin Cities to be live and local 24/7 (and are still live and local 18/5). It's another reason why KTIS and their stations do better than KLOVE here is because they are live and local. Both stations are also everywhere in the community, so I think people look at the brands more as "friends". (Seriously, I think radio executives ignore that draw here, I even remember going to the State Fair a few years ago, and the stations that were voice tracked were basically deserted, but the ones that had announcers in the booth were very crowded, I'd go to Kool 108 or Jack and it'd be a ghost town while KQ and KS95 were really busy).

 

[iKnowTC]

What do you think is the reason why KSTP-FM has such strong ratings

They spend millions in marketing. Hubbard is the only commercial station group with any visible marketing. They also run reduced spot loads compared to the over-leveraged iHeart, Cumulus and Audacy stations. KS95 gets to play a different game, and more power to them.

I think the better question is why is KEEY back in the top 2-3 in those demos? Really heavy spotload, no marketing.