Missanelli Calls Out WIP PD Over "Lies" About Ratings

[DToTheJ]

ESPN 950/97.5 "The Fanatic" afternoon host Mike Missanelli has written a blog for Philadelphia Magazine, calling out the PD of WIP for his "propaganda" regarding the ratings between his afternoon show and Howard Eskin's WIP show:
http://blogs.phillymag.com/the_philly_post/2010/07/21/the-things-i-think-yes-i-am-beating-eskin/

 

[bigtom101]

ESPN 950/97.5 "The Fanatic" afternoon host Mike Missanelli has written a blog for Philadelphia Magazine, calling out the PD of WIP for his "propaganda" regarding the ratings between his afternoon show and Howard Eskin's WIP show:
http://blogs.phillymag.com/the_philly_post/2010/07/21/the-things-i-think-yes-i-am-beating-eskin/

In the article, he only quoted two demos (overall and 25-54) that WPEN AM/FM beat WIP in. Maybe Eskin got better ratings in a different demo?

 

[wprt949]

Mabye its time for WIP to get a new afternoon show

 

[aindik]

He gave the number in M25-54. If he also gave an overall number, I missed it. Regardless, if Eskin is beating Missanelli in 6+, he would not be lying if he said on the air that he's beating Missanelli in "the ratings." We know that 6+ is irrelevant to ad rates, but a) what you say about ratings on the air isn't about ad rates, it's about bragging rights, so overall listeners matter more, and b) it's not a lie to say you won there if you did.

He also should have told us exactly what WIP is saying on the air (because, you know, none of us are hearing it because nobody listens to them), so we can judge for ourselves whether it's true or false.