Missing Nielsen subscribers in San Diego

[KilowattKat]

The list of stations in the June PPM release for San Diego is noticeably shorter. Missing are the Uniradio group of stations, as well as MVS.

Uniradio: XHFG, XHA, XHTY, and XEMO. All except XHA are targeted to listeners on the San Diego side of the border. Uniradio maintains studios and offices, including sales, in Chula Vista as well as Tijuana.

MVS: XHGLX, XHTIM, and XHCOL.

Wondering if anyone might know why...

San Diego

Nielsen Audio PPM Monthly Ratings San Diego (Market #19) Population: 2,867,100 Hispanic: 982,500 - Black: 156,800 Average Quarter Hour Share

radioinsight.com

 

[K.M. Richards]

They chose not to subscribe?

 

[Weiserguy]

Or possibly they chose not to accept the Nielsen PPM encoders, or never installed them?

What are those stations programming?

 

[Huff]

Or possibly they chose not to accept the Nielsen PPM encoders, or never installed them?

They have shown up in the past, therefore they are encoded. Since they all stopped showing up after the March survey, you can infer that it was an ownership decision to no longer subscribe.

 

[KilowattKat]

What are those stations programming?

All are Spanish language. XEMO is the sole AM with music and the Spanish language flagship for the Padres. Their decline has been dramatic, down to a 0.1 last month, losing almost all their listeners. All of the stations mentioned in the OP are low performers as far as ratings. All were below a 2 share as recent as last month.

My feeling is that it's no longer worth the expense with declining ad revenue, and a small share of the market.