charles123 said:
Anybody noticed their programming? Music wise? They've been playing more of the 90's
Yep. This has been going on for quite a while now.
I made an observation of this in a "what do you think
of DFW radio?" thread several months ago.
They are really leaning towards the alt or "new age"
stuff...which makes me wonder if it's desperation,
or if they think through research (yes, that god awful
R word) their target audience (women) 18-34,
is making a transitional shift to more modern music.
Generally, I would think that women in that age bracket
would be more into the slower ballad stuff, but maybe
I'm completely off my rocker. I could see that crowd
digging Pink, Avril Lavigne, John Mayer, Nickelback, and
such, but not really the "harder edge" stuff. My significant
other is mid-forties, and likes some new, but the second
it starts sounding like
NOISE (like much of the crap
out there) without lyrics, she's ready to turn the station.
She would
NEVER be a Edge listener,
BUT
she likes Mix, and always has. This different flair though,
I don't know if she'll stick with it.
Tuning in and hearing Frankie Goes To Hollywood, followed
by Hinder, or some similiar band, is rather bizarre.
Guess the ratings books will tell if the crowd follows. So far
though, things have been tanking in all formatics with the
folks at Mix. So maybe it's a last ditch effort to keep the boat
afloat, while at the same time, they're bailing water.
