Listening to Mark Dantzer this morning on Mix 107.9 and the station sounds EXCELLENT! It has a very similar playlist/format to Q102 in Cincinnati and both are Adult CHR. I've been listening via the awesome TuneIn Radio since Mix 107.7 bleeds all over 107.9 where I live. Too bad it isn't on a bigger signal. If that was the case, this would give the overly stale WNCI a run for its money. Competition as always is a good thing!
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Mix 107.9 sounds great!
- Thread starter alans613
- Start date
Mix does have a good sound. Q102 is a little more hot and will play some stuff that Mix won't, but they both have that Adult CHR sound. Mix needs to keep it up, and I would start some TV ads.
the marv said:
What about the stations Wilks bought? They had no opportunity to put an offer on 96.3?
Saga usually does good on the rock format too. So if they did buy 96.3 instead of wilkes getting it they might have made it sound like the hog in Milwaukee. Of course Mix could have been on 95.5 and the 94.1 translator downtown. They would probably have to give up 2 stations to buy them.
...or like "old-line" Classic Rock pioneer WKLH Milwaukee, or like "typical" Classic Rock WAFX Norfolk, or like Active Rock WNOR Norfolk.the marv said:
Funny how a company that built its business on Rock is totally AC and "AC-generated" in Columbus only, as far as its three key markets are concerned. Naturally in each of the other two markets they have 2+ city-grade signals, when in good 'ol under-radioed Columbus they have only one. It's a shame CC has such a stranglehold on the city-grade signals here. Not a single other operator has more than one, which is very unusual for a market this size,
D
DoverJones
Guest
Isn't it knid of odd to have Dantzer on 2 different stations in the same market? Sure it's the magic of voice tracking but that just seems wrong.
the marv said:
Cleveland and Cincy were indeed much bigger cities back when the allotments were done. But Columbus was substantially bigger than Dayton and Toledo, and today is far bigger, so the CC stranglehold is a lot more unusual. Today Columbus is Arbitron market #35. Name me one other market in the top 50 that *doesn't* have more city grade signals than Columbus. There aren't any -- they *all* do -- mostly from the original allotments, but also from combinations of original allotments and *city-grade* move-ins. Most of the embarrassingly poor rimshots we are flush with here would be essentially written off as completely non-viable other (read, "normal") markets.
Not that it matters much today, but Columbus also got amazingly short shrift in allotments for 50,000 watt clear channel stations as well as TV. Columbus was still waiting for an independent station for years after they were already in far smaller markets like Ft Wayne (which also had a 50,000 watt radio station, until a station in NY bought (in the 90s?) with the sole purpose of turning down to the juice to allow the NY station to upgrade).
Columbus is the poster-boy for under-radioing relative to market size, although for awhile Atlanta and Minneapolis had fewer city-grade signals than their same-size peers (though still far more than Columbus).
I got a new job that requires me to drive a company vehicle and it only has an AM/FM radio so you can only imagine my misery. Anyway, I found myself listening to Mix 107.9 quite a bit this past week and I must say that they do in fact sound pretty good despite the crappy signal.
WNCI on the other hand sounds as bad as ever. I haven't listened in months so just as I expected, Michael McCoy has made WNCI completely unlistenable again.
WNCI on the other hand sounds as bad as ever. I haven't listened in months so just as I expected, Michael McCoy has made WNCI completely unlistenable again.
If Mix was on a bigger signal, they would really give WNCI a run for its money, and that would be a good thing. I haven't listened to 'NCI in months, so I can't really comment on them, but I can imagine how McCoy has run them into the ground once again. They were doing so good under Tony Travatto and now they bring this guy back. Oh well, I'm just a radio fan, what do I know? ;DiHeartSiriusXM said:
J
justhere
Guest
Maybe, but WNCI still hanging on to a 9+ share overall...must not be doing too bad; it just may not be to posters' here listening preferences! 
iHeartSiriusXM said:
+1
J
justhere
Guest
Point.
I always thought that when that station debuted it should have been on 103.5 instead of 107.9 since it is the second most powerful signal Saga has compared to 104.3 and 107.9. But no matter what signal they put it on one side of town would have dead spots. The best place is where they have their cashcow 94.7. But why ruin the station that makes money?
Too bad they couldn't call it "107.9 The End", since they have an Adult CHR format AND they could simply move the WNND calls over to 107.9. That would be a cool combo, and better than the bland "Mix" branding.the marv said:
Also, I'm not sure how much interference WGRR out of Cincy would have on 103.5. They could've put Mix on 103.5/104.3 and put Rewind on 107.9, although at the time of Mix's thrown-together launch to capitalize on disgruntled listeners of 97.1 when they changed to Jock Talk, as well as 103.5 being Smooth Jazz & B on 104.3. Oh well. Hindsight is 20/20.
the marv said:
I've always found it perplexing that Saga wasn't somehow been able to wrangle away one of the other 5 top signals somewhere along the line, or at the very least least snag one of the choicest rimshots. WNND is far from the worst rimshot, but it is also far from the best. In their other two big markets, Milwaukee and Norfolk (both smaller than Columbus now) Saga has multiple city grade FMs. Of course there were more opportunities to buy choice properties in those two markets, partly because they don't suffer from Columbus-style big-signal-deficiency syndrome.
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