Mix 1079 getting hotter?

[lovejamminoldies]

Looks like Mix is finally following the trend and my personal advice of trying to compete with WNCI more by playing more CHR tunes.

Mix has added Hot Chelle Rae, Jessie J and is playing Rihanna, Gym Class Heroes, and Bruno in very heavy rotation. Will we see Mix eventually transform into another CHR for Columbus? Although all of these songs can be found on the Hot AC chart, they are spinnin' them like they're powers. If Saga flipped Mix to CHR, would it do better than what it's doing now?

 

[xmusicmatt]

Looks like Mix is finally following the trend and my personal advice of trying to compete with WNCI more by playing more CHR tunes.

Mix has added Hot Chelle Rae, Jessie J and is playing Rihanna, Gym Class Heroes, and Bruno in very heavy rotation. Will we see Mix eventually transform into another CHR for Columbus? Although all of these songs can be found on the Hot AC chart, they are spinnin' them like they're powers. If Saga flipped Mix to CHR, would it do better than what it's doing now?

Mix on it's current signal as we all know is always going to be handicapped.. Considering its been hovering around a 1.5 - 1.7 and not really making any progress.. I think it would be safe to lean in that direction... If they leaned CHR and were very local / listener interactive.. they could shave a few more points away from WNCI..

 

[Nu_Roo_2]

They sure haven't cut back on the gold any, at least yet. In fact, I'd say they're playing more gold than most of today's Hot AC's -- let alone CHR.

 

[xmusicmatt]

They sure haven't cut back on the gold any, at least yet. In fact, I'd say they're playing more gold than most of today's Hot AC's -- let alone CHR.

They can be a "CHR" with a confused identity.. WNCI sure is... Driving home tonight decided to listen to FM radio for once.. WNCI played Sublime "Santeria" .. I never remembering that being a "CHR Hit" ... I do remember 98.9 Channel Z playing it though

Oh yeah -- WNCI is clearly tracked overnights... the tracks (I assuming Premium Choice VTs) don't even make an attempt -- no mention of calls/station.. (Just TMZ type crap and once in awhile mention of a artist name)

 

[bwilliam614]

I would love if they went full blown CHR. You never realize how unhip WNCI is until you go to another city, and hear their CHR. They really have nothing to lose. If I were them I would not only go CHR, but I would do everything in my power to buy 107.1 as well. What I'd love, but I don't think it'd happen in a million years, would be 107.1/107.5/107.9 all simulcasting, or trimulcasting a CHR. That would give WNCI a run for it's money.

 

[the golden boy]

Looks like Mix is finally following the trend and my personal advice of trying to compete with WNCI more by playing more CHR tunes.

Mix has added Hot Chelle Rae, Jessie J and is playing Rihanna, Gym Class Heroes, and Bruno in very heavy rotation. Will we see Mix eventually transform into another CHR for Columbus? Although all of these songs can be found on the Hot AC chart, they are spinnin' them like they're powers. If Saga flipped Mix to CHR, would it do better than what it's doing now?

A lot of hot ACs are playing these artists. Not saying that a change to CHR isn't in the works, but hot AC is pretty much opening itself up to playing anything that's not rap.

 

[Al Timiter]

107.9 as a CHR-hey, why not? I would love to see someone give WNCI some competition like when "Hot" scared 'em a bit back in the 90's.

I hope they do it, it would be exciting. And there's not much excitement around the old radio dial these days.

 

[lovejamminoldies]

The Golden Boy is right. They do play those songs on other Hot AC's, but often Mix will play two of the rhythmic-sounding songs back to back that makes it sound like they're trying to be CHR, especially at night. It seems to be more heavy on the recurrent and gold during the day. I think they're afraid if they flip to CHR, they'll lose their Hot AC listeners, since it would leave Columbus without one. If that happened, you'd see Wink flip to Hot AC. Haven't listened to a lot of Saga CHR's... in fact, I'm going to have to try to find one that is CHR.... *goes to Google search* Yeah, they have maybe 1 or 2 live and local CHR's.... the rest is Hot AC/Adult CHR (which may I add is hotter than Mix 1079)... there's a lot of recurrent/gold that Mix isn't playing that they should be if they play the CHR stuff now.

 

[XtraXtra]

A lot of hot ACs are playing these artists. Not saying that a change to CHR isn't in the works, but hot AC is pretty much opening itself up to playing anything that's not rap.

AC means "Adult Contemporary" ... i.e. old ... which is where the problem lies. How about something with a younger slant, lots of mainstream dance, but light on anything but the most mainstream black music? Kind of an ethnic Italian east coast guy's type of music, for lack of a better way of explaining it?

Does this make sense as a format, especially in light of the fact that so many people in the Columbus area are immigrants both from overseas and from NE Ohio and Western PA?

What did Hot and Power Pig used to get, 5 shares? I would think Mix could do the same. There have to be other people out there who like this kind of music - upbeat pop/mainstream dance. But is there enough of this music out there?

 

[alans613]

Anyone remember when WNCI flipped to AC back in '93 to compete with Sunny 95? What a boneheaded move on Dave Robbins' part. That made 105.7/107.1 THE de facto CHR in Columbus...and even though the signals weren't the greatest, they had an awesome thing going. I even remember WNCI ripping off Kiss-FM's "Top of the Hour" helicopter sound effect. They definitely scared WNCI for a short time. WNCI has always been too conservative of a CHR for my liking. Not a bad station, just too damn conservative.

 

[Allfirdup]

Anyone remember when WNCI flipped to AC back in '93 to compete with Sunny 95? What a boneheaded move on Dave Robbins' part. That made 105.7/107.1 THE de facto CHR in Columbus...and even though the signals weren't the greatest, they had an awesome thing going. I even remember WNCI ripping off Kiss-FM's "Top of the Hour" helicopter sound effect. They definitely scared WNCI for a short time. WNCI has always been too conservative of a CHR for my liking. Not a bad station, just too damn conservative.

Here are spring ratings for Columbus for 1992 and 1995 thats the closest i could find. doesn't back up your claim about WNCI much though

http://www.americanradiohistory.com/Archive%20R&R/R&R-1992-2-Spring-92.pdf Columbus is on page 183

http://www.americanradiohistory.com/Archive%20R&R/R&R-1992-2-Spring-92.pdf Columbus is on page 71

 

[Nu_Roo_2]

AC means "Adult Contemporary" ... i.e. old ... which is where the problem lies.  How about something with a younger slant, lots of mainstream dance, but light on anything but the most mainstream black music?  Kind of an ethnic Italian east coast guy's type of music, for lack of a better way of explaining it?

Does this make sense as a format, especially in light of the fact that so many people in the Columbus area are immigrants both from overseas and from NE Ohio and Western PA? 

While there are certainly Columbus immigrants from those areas -- which might add to the viability of what you suggested -- there are still hugely more immigrants from rural Ohio (especially Southern), rural Kentucky and West Virginia.

 

[lovejamminoldies]

"Black Music" Italian Music" has nothing to do with it. What defines black music anyway? White kids are buying hip-hop just as much as black kids, if not more. Why do you think Rhythmic and Urban crosses over? The 18-34 white women will jam out to "Nig*** in Paris". As far as Mix goes, I'd love for a upbeat dance kind of sound to come here. I just don't expect Saga or the Columbus Radio Group to do it... they'd have to sell or someone else will flip. Maybe that's something Wink should look into flipping to.

 

[Nu_Roo_2]

Well, to repeat what I said in another thread, ratings-wise WNCI seems to be at once of its most vulnerable points in awhile...

 

[Allfirdup]

Well, to repeat what I said in another thread, ratings-wise WNCI seems to be at once of its most vulnerable points in awhile...

I have to agree with you on that, with all the voice tracking, the morning zoo becoming stale, and i shudder to say RYAN SECREST. WNCI is sounding really dull these days.

 

[XtraXtra]

Anyone remember when WNCI flipped to AC back in '93 to compete with Sunny 95? What a boneheaded move on Dave Robbins' part. That made 105.7/107.1 THE de facto CHR in Columbus...and even though the signals weren't the greatest, they had an awesome thing going. I even remember WNCI ripping off Kiss-FM's "Top of the Hour" helicopter sound effect. They definitely scared WNCI for a short time. WNCI has always been too conservative of a CHR for my liking. Not a bad station, just too damn conservative.

WNCI has always done everything in a first class way except for one thing: The music.

 

[XtraXtra]

http://www.americanradiohistory.com/Archive%20R&R/R&R-1992-2-Spring-92.pdf Columbus is on page 183

Yeah, but did you see the ratings for WWHT? And this was without the WTLT simulcast because they were Christian at the time. Not bad for a Class A out near Marysville. I thought Hot 105 was too black (or maybe harsh) sounding (too much Bel Biv Devoe and Vanilla Ice). People are starved for this kind of music (if enough of it is available).

Hire Florentino back and let him turn 107.9 into a CHR.

 

[XtraXtra]

"Black Music" Italian Music" has nothing to do with it. What defines black music anyway?

Black music sounds like crap to me. It is jarring to my ears.

The "Italian Music" appeals to the sensibilities of the east coast ethnic diaspora. I'm sure someone has a radio name for this genre, but to me this is the person who listens to the music and it is upbeat/dance ... easy on the black stuff.

Z-93 (in its heyday) = good = upbeat without going too ghetto

Wild 93.9 = good = surprised to find such a station in corn country

Hot 105 = too ghetto for my tastes = too much Bel Biv Devoe, too much Vanilla Ice, etc.

Power 107.5 = I would rather be waterboarded.

==========

I bet Jason Roberts could articulate the kind of music I am talking about better than I can. He would know what I mean.

 

[XtraXtra]

AC means "Adult Contemporary" ... i.e. old ... which is where the problem lies. How about something with a younger slant, lots of mainstream dance, but light on anything but the most mainstream black music? Kind of an ethnic Italian east coast guy's type of music, for lack of a better way of explaining it?

Does this make sense as a format, especially in light of the fact that so many people in the Columbus area are immigrants both from overseas and from NE Ohio and Western PA?

While there are certainly Columbus immigrants from those areas -- which might add to the viability of what you suggested -- there are still hugely more immigrants from rural Ohio (especially Southern), rural Kentucky and West Virginia.

Metro Columbus has added about 600,000 people since about 1980. I would bet half of those people are from places like Cleveland, Akron, Youngstown, Pittsburgh, etc. Whereas cornfed CHR might have been the only thing that would work in the early 1980's, could something with a little more beat work today? The 4.3 and 4.6 ratings just posted for WWHT tend to make me think the answer is yes.

I'm not the radio guy, so I don't know if any of this is sellable. I just know that's the music I want to hear, and I'm not hearing it anywhere.

 

[Nu_Roo_2]

AC means "Adult Contemporary" ... i.e. old ... which is where the problem lies. How about something with a younger slant, lots of mainstream dance, but light on anything but the most mainstream black music? Kind of an ethnic Italian east coast guy's type of music, for lack of a better way of explaining it?

Does this make sense as a format, especially in light of the fact that so many people in the Columbus area are immigrants both from overseas and from NE Ohio and Western PA?

While there are certainly Columbus immigrants from those areas -- which might add to the viability of what you suggested -- there are still hugely more immigrants from rural Ohio (especially Southern), rural Kentucky and West Virginia.

Metro Columbus has added about 600,000 people since about 1980. I would bet half of those people are from places like Cleveland, Akron, Youngstown, Pittsburgh, etc.

Keep in mind that a big chunk of Columbus' growth came from adding new counties to the metro. In 1980 the Columbus msa didn't include Licking, Union or Morrow counties as it does today. They currently contribute about 250,000 people (dominated by Licking). Also, I'd imagine a fair amount of local growth comes from Mexican immigrants and other Hispanics, and even Somalis. Not saying that there aren't plenty of immigrants from places like those you cited (I've personally met many), but maybe it's somewhat less than you're thinking. Anyone have any hard stats?