Mix 93.3 Kansas City.

[tall_guy1]

Does anybody listen to this station? It seems over the past years (and even months!), there's been a lot of changes both "behind the scenes" with Ponch leaving as PD to sound of the station. Your thoughts?

 

[davideduardo]

Does anybody listen to this station? It seems over the past years (and even months!), there's been a lot of changes both "behind the scenes" with Ponch leaving as PD to sound of the station. Your thoughts?

It is second in 18-49 women and 4th overall in 18-49, based on a multi-book average.

It is also the second highest billing station in the market.

 

[tall_guy1]

It is second in 18-49 women and 4th overall in 18-49, based on a multi-book average.

It is also the second highest billing station in the market.

Out of curiosity, how do you know that?

 

[davideduardo]

Out of curiosity, how do you know that?

By looking at the ratings and industry data available to subscribers of certain databases.

 

[tall_guy1]

By looking at the ratings and industry data available to subscribers of certain databases.

What databases do you look at?

 

[davideduardo]

What databases do you look at?

Besides Nielsen subscriber data, there are a number of sources for station data ranging from BIA to the Inside Radio database service. All are paid and all are expensive.

 

[CTListener]

Besides Nielsen subscriber data, there are a number of sources for station data ranging from BIA to the Inside Radio database service. All are paid and all are expensive.

And all, I assume, are unavailable to people who aren't in the business, either radio or advertising, even if they could afford to pay double the going rate?
Too bad Vladimir Putin and Julian Assange aren't radio geeks. They'd have those databases hacked and posted to the internet in no time!