Mix 94.1

[Inventor989]

Re AC-DC and Guns & Roses: if the target audience wants it, you play it. No law says only older men want to hear those songs. There are plenty of rock hits with 25-40 women. The key is blending different styles without sonic train wrecks. This is where the old Mix dropped the ball, and where a lot of "Jack" stations go wrong, too.

 

[radiofriend1]

exactly

except for...........the *sonic train wrecks*. those do not exist for anybody but radio people. all listeners know is "I like that song" or "I don't like that song"

 

[mattsledge]

exactly

except for...........the *sonic train wrecks*. those do not exist for anybody but radio people. all listeners know is "I like that song" or "I don't like that song"

True, yes. But... we all know that segueing into Bryan Adams (Everything I Do...) from Default (Wasting My Time) completely dry makes for a great trainwreck.

...and it's happened before.

 

[radiofriend1]

question 2 matt: are u in radio?

 

[mattsledge]

question 2 matt: are u in radio?

Not right now. I was with WOXY-FM for 11 years, tho'.

 

[lovejamminoldies]

I agree with Matt. The listener really doesn't care about neccessarily what we would care about. No, I honestly do not think that the majority of the Mix listeners like the whole Classic Hits thing they had/have going on with AC/DC and I don't like it either. I personally like the Rhythmic AC lean but the average listener would say, Rhythmic AC? What is that?

 

[jcs]

... except for...........the *sonic train wrecks*.

RadioFriend1, what are "sonic train wrecks"?

???

 

[WyllyWylly]

Following "Never Gonna Get It" with "Paradise City" would be a sonic train wreck. Elton John followed by 50 Cent. You get the idea.

Not coincidentally, this was one of the things that turned me off of Mix. Now, they may be prepping for divestiture if Clear Channel Cincinnati needs to lose some market share in light of the television state sale. Shine that penny up real good and sell potential to advertisers...

 

[radiofriend1]

question 2 matt: are u in radio?

Not right now. I was with WOXY-FM for 11 years, tho'.

thx. u made my point. radio people do not hear what goes on out of the radio like your listeners do

the word "train wreck" is not part of how they evaluate their radio stations. "i like that song" or "i don't like that song" is about as deep and analytical as they get

 

[radiofriend1]

... except for...........the *sonic train wrecks*.

RadioFriend1, what are "sonic train wrecks"?

???

inside radio hallway & studio term

period

 

[radiofriend1]

Following "Never Gonna Get It" with "Paradise City" would be a sonic train wreck. Elton John followed by 50 Cent. You get the idea.

u could argue those aren't part of "a" station's mix (no pun intended). but elton john and gnr is fine. if they're familiar and popular (for let's say a jack-type format) they work

 

[fwdmo]

Following "Never Gonna Get It" with "Paradise City" would be a sonic train wreck. Elton John followed by 50 Cent. You get the idea.

Not coincidentally, this was one of the things that turned me off of Mix. Now, they may be prepping for divestiture if Clear Channel Cincinnati needs to lose some market share in light of the television state sale. Shine that penny up real good and sell potential to advertisers...

I am assuming you mean "Never Gonna Get It" by En Vouge?? Follow that up by "Paradise City" and a 35 year old woman is going to remember being 20-ish all over again. So, yes, those songs DO work together

 

[titoisradio]

Following "Never Gonna Get It" with "Paradise City" would be a sonic train wreck. Elton John followed by 50 Cent. You get the idea.

u could argue those aren't part of "a" station's mix (no pun intended). but elton john and gnr is fine. if they're familiar and popular (for let's say a jack-type format) they work

There's actaully a Tupac Shakur song featuring Elton John, so maybe Elton John followed by 50 Cent could work as well.

 

[Inventor989]

Re: Sonic Train Wrecks

I agree to disagree with you re this. Yes, listeners do not analyze it as us radio geeks do, but it's my opinion that they do notice it subconsciously. I had an opportunity to prove the theory a while back.

I spent four years at one station (the format today would be lumped in with the adult hits/variety hits category) where we were generally careful about avoiding train wreck segues. I programmed three months without regard for song placement (other than timing factors), then three the usual way, then repeated the process again over the course of a year. All other factors (competitive matrix, level of marketing, etc) were fairly constant. TSL went down each time.

The CBS "Jack" stations generally go out of their way to produce train wrecks to accentuate the variety. But stations in the format that finesse the music a bit more (The Arch in St. Louis; Bob in Pittsburgh; to a lesser extent The Peak in Phoenix) are outperforming them.

Thanks, but I'll put my money on music savvy programmers who give their work some thought. Just because listeners don't think about what comes out of the box does not mean that programmers don't need to look at anything more than the test score of a song.

 

[radiofriend1]

a *train wreck* of two big mass-appeal hits trumps a great smoothe segue of 2 stiffs or a hit and a stiff every day of the week

 

[Inventor989]

You're assuming that I would be playing stiffs. Bad assumption.

 

[radiofriend1]

never said u would be playing stiffs

just saying

 

[WyllyWylly]

Following "Never Gonna Get It" with "Paradise City" would be a sonic train wreck. Elton John followed by 50 Cent. You get the idea.

Not coincidentally, this was one of the things that turned me off of Mix. Now, they may be prepping for divestiture if Clear Channel Cincinnati needs to lose some market share in light of the television state sale. Shine that penny up real good and sell potential to advertisers...

I am assuming you mean "Never Gonna Get It" by En Vouge?? Follow that up by "Paradise City" and a 35 year old woman is going to remember being 20-ish all over again. So, yes, those songs DO work together

Sorry, just not seeing that. In their day, the rock or hard rock station played GNR (WEBN) and the top 40 (Q102) played En Vogue. That 35 year old woman probably did not hear those songs together when they were currents. That's not to say they couldn't work on the same station in current times, but the styles clash. The best stations are the ones where a programmer has looked over the content and made some effort to keep the flow or pacing going. How do you build TSL when you're programming for "right now"?

Just a difference of opinion.

 

[lovejamminoldies]

Not sure what Clear Channel has planned at this point but I really would like to see a transition from Mix to Party. Last night they were very Rhythmic AC. My friend and I joked around about how their scheduling was a day behind. The Rhythmic should've played on New Year's Eve. Here's their last played (10:11 A.M.)

Kelly Clarkson- Miss Indepedent
Talking Heads- Burning Down The House
Rihanna- S.O.S.
Sugar Ray- Fly
Avril Lavigne- Complicated
Earth, Wind, Fire- Let's Groove Tonight
TLC- Baby Baby Baby
Prince- Little Red Corvette
Bryan Adams- Straight From The Heart
Nickelback- Savin' Me

It's much better than their usual Midday Mix but hey, I'd like to hear how they are at night all day.

 

[mattsledge]

The best stations are the ones where a programmer has looked over the content and made some effort to keep the flow or pacing going.

Bingo.

It just doesn't make sense to place songs together that don't match in tempo, flow or pace repeatedly. This is just my opinion, but it sounds like crap when it does happen.

In other words, you don't want to play some lovey-dovey ballad into something hardcore (like, say, Ministry). It just doesn't work... at all.