I was driving to Louisiana today and saw a huge CBS billboard displaying "Mix 96.5"on Interstate 10 driving east bound just before the Vidor exit. What is wrong with this picture? This isn't the first time that I've seen this. A few months ago I saw a CBS billboard advertising Hot 95-7 near Orange,TX on I-10.
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Mix 96.5 billboard on I-10 in Vidor, Texas?! Wth
- Thread starter RadioFaninTexas
- Start date
CBS owns both and they need something to fill the billboards...problem is 96.5 has a religious translator on it just inside the La border...and a lot of times it clobbers MIX in Beaumont (which can only be heard in a car or via a tall tower/antenna directional toward Sr Road)...
CBS Outdoor Houston responded to my email:
"With the amount of people that travel between those cities the station may choose to advertise there even if you cant actually listen to it in that city."
"With the amount of people that travel between those cities the station may choose to advertise there even if you cant actually listen to it in that city."
I frequently see the same thing in the Palm Springs market.
CBS owns a Class A FM in the market. It's signal is pretty much gone by the time you leave the Coachella Valley yet there are frequently appearing billboards on the 10 just outside the valley to the west right where the signal has totally died.
The boards are CBS owned, and obviously they put EZ 103 paper on them when they are unsold.
Yeah with WRR on same frequency, that would have been a little rough (though a number of times, 102.9 out of Houston clobbered KDMX west of Dallas during the summers of 99-01! Tropo can be a bitch...I used to find spots in the 90s near Willis to park and listen to Howard Stern on KEGL after the Cleveland rimshot had come on the air)
R
rbrucecarter5
Guest
There was a time before HD radio and translator / LPFM glut that Houston FM stations made it that far into Louisiana. Most as far as midway from Lake Charles to Lafayette. KRBE's formerly powerhouse signal only gave up when an equally powerful 104.1 from Houma took over the frequency. I used to make the drive from Florida to Houston several times a year in the 90's, this was a reliable phenomenon. And in the 80's, KRBE made it into the south parts of the Metroplex very well. I met a couple of people who were regular listeners up there, using no special equipment.
The Houston stations would make the path eastward because they were downtown on One Shell....and there was nothing close to the east to cover them...when taller buildings in downtown started blocking their signal (everywhere!), moving to Sr Road helped somewhat but they moved further west so the extra height didnt make up for it...Used to drive to Dallas up 45 in the late 70s/early 80s and KRBE from the old downtown master antenna on One Shell would make to Ennis or Corsicana on a regular basis, since the Sanger signal had not signed on yet but now that Sanger is gone, KRBE might make it a little better north than it did a year ago..but the noise floor has increased by 20db or so in some cases...and with the move south of KRBE to Sr Road, that didnt help. Before KHJK, KVIL would make it southward on a semi regular basis even though the 12 bay POS antenna was leaking. Then when KVIL moved to the Cowboy master antenna, it had coverage down to Huntsville or better....until Amato got his 103.5 signal which would get clobbered by the 103.5 from Buda on a regular basis especially in Conroe where he was wanting it to cover...
Back to the billboard topic, do any of you guys that live in the Houston area see any MIX 96-5 billboards within the Houston area? I find it unusual that there are none within Houston. I do alot of traveling on every freeway in the Houston area and the only radio station billboards that I notice are 93.7 The Beat and Sunny 99.1, which are owned by Clear Channel.
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