musicsweep said:
I've been picking up Mix 97.3 pretty strongly in Jacksonville lately. The jingles identify Shreveport as their market, but isn't their tower in East Texas? How does this affect KTYL? Am I just picking up a skip? What tha dilly yo?
p.s. It is a good sounding station.
City of license is Waskom TX, but the tower is in downtown Shreveport, not in Texas. It's the former KVMA-FM 107.9 Magnolia AR. KVMA-FM was moved into the Shreveport market via a change of city of license to Oil City LA and tower move into the middle of Shreveport. It was forced off the air when the new 107.9 signal was causing problems at Barksdale AFB.
Cumulus moved the higher rated KVMA-FM R&B oldies format to hot AC KBED 102.9 "Mix 102.9" Shreveport, temporarily killing off the hot AC format until a solution could be found. The solution was to move the 107.9 facility to 97.3. To do so, the long vacant 97.3 Longview allocation was deleted, the 107.9 Oil City allocation was changed to 97.3 Waskom, KRMD-FM 101.1 Shreveport changed city of license to Oil City (to "keep service" there), etc.
Both KQHN 97.3 and KVMA-FM 102.9 share the same tower in Shreveport today -- just to the southwest of the I-20/I-49 interchange in Shreveport.